Shark Tank-Funded and PV Sindhu-Backed Better Nutrition Secures INR 10 Crore Funding from Top Investors Across Google, Meta, & More

Better Nutrition raised INR 10 crore from investors like Namita Thapar, Shantanu Deshpande, and PV Sindhu. Earlier backed by IIM Ahmedabad Ventures, it has grown 3X since 2022. The funds will expand products, boost distribution, and scale farmer training to make biofortified food widely accessible.

Muskaan Kapoor

02 Apr 2025 — 4 min read

Shark Tank-Funded and PV Sindhu-Backed Better Nutrition Secures INR 10 Crore Funding

Better Nutrition, India’s first Biofortified food brand, has successfully raised INR 10 crore in its latest funding round. The investment brings together a strategic alliance of family offices, high-net-worth individuals (HNIs), and angel investors, all united by a shared vision: making nutrient-rich food affordable and accessible to every Indian household. This round saw strong reaffirmation from early investors, with nearly 30% of the total funding coming from existing backers - demonstrating deep confidence in Better Nutrition’s mission and execution capabilities.

This fundraising round wasn’t just about securing capital - it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth.

Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasized the significance of the brand’s mission, “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.”

Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, which also facilitated participation from a network of seasoned angels, entrepreneurs, and venture capitalists, said: “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business—but a movement you want to be a part of and help shape.”

Better Nutrition’s feature on Shark Tank India catapulted biofortified foods into national awareness. Since then, the brand has witnessed remarkable growth, achieving a 5X increase in revenue, a 10X surge in website traffic, fulfilling over 25,000 orders, and expanding across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.

Prateek Rastogi, Co-founder of Better Nutrition, underscored the power of this funding round saying, “This wasn’t a round we raised - it was a round we constructed. Every name on this cap table represents a very specific lever we’ll need in the coming phase - whether it’s last-mile logistics, content-led commerce, international trade, corporate governance, or institutional capital access. In today’s environment, capital is available—but building the right capital+capability stack is what separates momentum from real scale. That’s what this round was about.”

Aishwarya Bhatnagar, Co-founder of Better Nutrition, shared an ambitious outlook saying, “We are on track to build a ₹1000 crore brand by the end of the decade. We’ve taken our proprietary tech beyond staples and are now scaling it across pulses, oilseeds, and other foundational crops. What excites us most is the next line of products - foods made from our own crops, where we retain their nutrient density, low-GI profile, and pesticide-free integrity. We’ve focused not just on one trait, but stacked multiple benefits—higher iron, zinc, protein, better digestibility - and brought them together in formats that are ready for everyday India.”

The newly raised funds will be deployed to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D and nationwide awareness campaigns to educate consumers on biofortified foods.

The funding round also saw participation from Aclr8.vc, the fund co-led by Apurva Chamaria (Global Head – Venture Capital & Startups, Google), Karan Jindal (India Lead – Content Marketing, Meta), and Arjun Vaidya (V3 Ventures), Akshay Ghulati (Shiprocket) Greenday, the parent company of Better Nutrition, had raised INR 3.1 crore in 2022 in a round led by IIM Ahmedabad Ventures. Since then, the company has witnessed a 3X growth in both revenue and valuation, reflecting strong traction in its mission-driven business model.

About Better Nutrition

Better Nutrition is committed to addressing the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. By collaborating with over 15,000 farmers and fostering a growing network of rural micro-entrepreneurs, Better Nutrition strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. The company has garnered recognition for its innovative approach, including securing investments from prominent figures like PV Sindhu and Masterchef Pankaj Bhadouria and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products.