Vineeta Singh-Backed Good Monk Raises $2 Million to Sneak Nutrition into India’s Daily Diet

Good Monk, the flagship brand of Superfoods Valley, a Bengaluru-based startup, raised $2 million in a Pre-Series A funding round led by RPSG Capital Ventures, and saw participation from existing investors Multiply Ventures, Sharrp Ventures and ThinKuvate.

The latest backing by RPSG Capital Ventures marks a significant milestone in the growth journey of Good Monk, further reinforcing their vision to disrupt the way India consumes nutrition. With the support of seasoned investors, the company is poised to grow its market in India.

Founded by parents, Amarpreet Singh Anand and Sahiba Kaur, who were frustrated by the lack of clean, effective and easy-to-use to use nutrition choices, Good Monk launched a nutrition mix that helps smuggle the right nutrients into a family's daily food without altering the taste or smell of food. Their range offers clinically proven solutions for kids, adults and 50+ year old consumer groups. Good Monk’s goal is to inspire India to eat nutritious and live healthy, by using the power of technology, deep consumer understanding, modern science & traditional wisdom.

Good Monk was recently part of Shark Tank Season 4 and successfully earned a deal on the show from Vineeta Singh, Co-founder of Sugar Cosmetics.

Also with the guidance of investors like Sanjay Ramakrishnan, Multiply Ventures and Rishabh Mariwala, Sharrp Ventures, the brand has been able to build a strong consumer base and grow 11x in the last 12 months  with a focus on innovation and product diversification. Their support has been pivotal during the initial phase of the brand and with RPSG Capital Ventures coming in at this point, will facilitate the next level of growth.

“At Good Monk, we believe that nutrition should be easy, effective, and clean. Our mission is to empower Indian families to take control of their health without compromising on taste or convenience. We are thrilled to have RPSG Capital Ventures partner with us in this journey and are grateful for the continued belief by existing investors - Multiply Ventures, Sharrp Ventures and ThinKuvate who participated in the round.”, said Amarpreet Singh Anand, Co-founder, Good Monk.

Commenting on the investment, Sahiba Kaur, Co-founder, Good Monk says, “With unhealthy wellness products masquerading as healthy options, one of the biggest challenges facing us today is getting the right nutrition without complicated routines or unpleasant tasting products. The partnership with RPSG Venture Capital will facilitate investing in R&D and product development to present better nutritional alternatives.”

Commenting on the round, Abhishek Goenka, Managing Partner at RPSG Capital Ventures said, “We have strong conviction in nutrition, health and wellness as a space and have constantly backed companies in this category such as Nutrabay, Plix and True Elements. We are seeing a surge in use of nutritional supplements, where consumers are seeking innovative formats that make dietary supplements uncomplicated, convenient and effective. Good Monk has demonstrated impressive, clutter breaking, product innovation which we believe will disrupt the market significantly.”

Good Monk is currently retailing across its website and leading e-commerce platforms like Amazon, Flipkart, etc. The brand is constantly expanding its presence across digital footprints and making the brand available to its consumers at places they would prefer to purchase the brand.

About Good Monk

Good Monk is a hero Nutrition brand from Superfoods Valley. A Bengaluru-based Nutrition Startup that's committed to solving key nutrient deficiencies across India by building a range of clean, easy-to-use and effective nutrition products.

About RPSG Capital Ventures

RPSG Capital Ventures (www.rpsgcapital.vc) is an early-stage consumer venture capital fund established in 2018. The fund typically invests in Series A rounds with first cheques of up to $5 million in the consumer brands ecosystem across F&B, beauty, health and wellness, entertainment, lifestyle goods and digital enabler categories. With 15+ investments including The Souled Store, mCaffeine, Perfora, Vedix and Plix, it has 3 active funds with a combined corpus of INR 750 crores. RPSG Capital Ventures has a focused portfolio approach, ensuring that the team can devote attention to each portfolio company and is strongly invested in their success, leading to a 90% success rate to date.