PointAI (Previously Try ND Buy) Secures ₹47 Crore in Pre-Series A Funding Led by Yali Capital

PointAI (previously known as Try ND Buy), a leading deep-tech company specialising in Artificial Intelligence (AI) and Computer Vision, has raised INR 47 crore in a Pre-Series A funding round led by Yali Capital, Lip-Bu Tan (Chairman, Walden International), and Tremis Capital.

The company recently underwent a strategic rebrand from Try ND Buy to PointAI to reflect its core technology, a proprietary parallel AI architecture built entirely in-house and protected by over 70 global patents. The fresh capital will be used to accelerate product innovation, strengthen market presence, and scale the company’s AI capabilities.

Delivering Hyper-Realistic Digital Shopping Experiences

PointAI’s technology enables a 100% real-store shopping experience online, allowing users to virtually try on products, mix and match, and interact with AI-driven virtual sales assistants in real time. Unlike conventional generative AI models, PointAI’s platform delivers B2B-grade precision media outputs, including images, videos, and 3D assets, using significantly lower GPU resources and shorter processing times.

Each media output can be rendered within 1-2 seconds, compared to several minutes required by traditional models, while maintaining up to 90% lower costs than other GenAI alternatives.

The company’s growing client base includes Amazon SPN, Flipkart, Myntra, and, more recently, Rakuten Japan, demonstrating its global appeal and scalability.

Leadership Speaks

“Our transformation from Try ND Buy to PointAI marks a new chapter in our journey to redefine how people experience products and services online. At PointAI, we are building next-generation, simulation-based AI models that deliver accuracy and speed, enabling instant, hyper-realistic experiences that bridge the gap between physical and digital retail.

Yali Capital’s investment reinforces our vision and fuels our mission to push the frontiers of AI and computer vision for the global e-commerce industry,”said Nitin Vats, Founder and CEO, PointAI.

“We are excited to partner with PointAI, a company that exemplifies solid scientific rigour and a strong deep-tech foundation. With innovative solutions and a growing client base, they are well-positioned for significant growth, and we look forward to supporting their journey,”
said Ganapathy Subramaniam, Founder and Managing Partner, Yali Capital.

“India’s deep-tech ecosystem is advancing steadily, and PointAI’s work in AI and computer vision represents a promising contribution backed by strong intellectual property. I’m excited to join the investors supporting PointAI alongside Yali Capital,” added Lip-Bu Tan, Chairman, Walden International.