Reliance Retail Intends to Open Dark Stores as it is Expanding its Quick Commerce Business

Realiance Retail, the nation's foremost retailer, is investing in the expansion of its coverage area by opening dark stores. In the March quarter, the company experienced a 2.4x increase in the number of orders from its rapid commerce/hyperlocal delivery service.

During the earnings call earlier this week, Reliance Retail's CFO Dinesh Taluja stated that the company saw a tremendous scale-up in the March quarter, with orders growing by more than 2.4 times. According to Taluja, Reliance Retail is now experiencing very significant traction, as evidenced by a 2.4x increase in daily exit orders from quarter to quarter.

Additionally, this figure will increase significantly during the next 12 months. Customers continue to respond favourably to the company's offer of no hidden fees, fast delivery, and no delivery charges; thus, the company is also beginning to aggressively market this offering, as per Taluja.

Reliance Retail Operates Quick Commerce Through JioMart App

Reliance's network of existing stores provides hyper-local deliveries, which are sub-30-minute deliveries, to 4,000 pin codes throughout the country. This network has a significantly greater reach than any other quick commerce participant in the country.

Reliance Retail offers three different sorts of services, including scheduled and expedited deliveries, through its JioMart app. There is a rapid service that takes less than 30 minutes, a scheduled delivery service with a considerably larger selection, and a subscription service where customers can sign up to have daily items brought to their doorsteps in the early hours of the morning. All three of them are picking up quite nicely, Taluja said.

 He added that, on a year-over-year basis, the average daily orders had increased by 62%. In particular, the brand's 30-minute or less offering, which has the broadest network coverage. More than 4,000 PIN codes are covered by the company's nearly 2,000+ networked stores.

Therefore, compared to other rapid commerce players, this has a far greater reach. JioMart has essentially changed its business strategy to deliver goods in less than 30 minutes.

New Business Strategy to Expand Network

Taluja claims that Reliance Retail is utilising its network of stores to deliver within a three-kilometre radius as part of the goal. JioMart will open dark shopfronts in a few niche markets.

JioMart will also open some dark stores in areas where there is a real need, a sufficient volume, and the company is unable to fulfil it in 30 minutes.

That's the rapid commerce aspect of it, then. On a stand-alone basis, the company's stores have experienced double-digit growth over the past few quarters. Thus, stores are expanding quite quickly as well.

"We are not seeing that impact either in metro or in any other city," he stated. In a same vein, Reliance Retail has introduced same-day and next-day delivery in 26 locations for its online fashion firm Ajio.

"So, we are increasing the speed at which we are able to deliver the products," he stated. Reliance Retail reported gross revenue of INR 3.30 trillion for the 2024–25 fiscal year, up 7.85%, and profit after tax of INR 12,388 crore, up 11.33%.