Shark Tank India Featured Hair Beauty and Styling Brand, Truth & Hair, Raises ₹5.4 Crore in Seed Round Led by Inflection Point Ventures

• Truth and Hair (NYNM Organics Pvt Ltd) is a Gurugram-based, trichologist-founded D2C hair beauty and styling brand.
• The funds will be deployed to strengthen Truth & Hair’s brand positioning as a hair, makeup, and Beauty brand, drive product innovation, expand marketing efforts, and scale its distribution network. 
• The startup has been featured on Shark Tank India Season 5, where it successfully secured a deal.
• Inflection Point Ventures has invested over ₹900 crore across 280+ startups and backed 16 startups in Q1 2026 alone.

Trichologist-founded hair beauty and styling brand, Truth and Hair has raised ₹5.4 Cr in a seed funding round led by Inflection Point Ventures (IPV). The fund will be used to strengthen Truth & Hair’s brand positioning as a hair, makeup, and Beauty brand, drive product innovation, expand marketing efforts, and scale its distribution network. 

Truth & Hair's appearance on Shark Tank India Season 5 put the brand on the national map, with the company securing an on-air deal offer from Varun Alagh, Co-founder of Mamaearth. Since then, the brand has built a distinctive product portfolio that stands apart from anything else on the shelf, including the Root Touch-Up Hair Mascara, 3-in-1 Curly Styler, and Flyaway Wand. Together, these products have expanded the conversation around hair care beyond the traditional shampoo-and-conditioner playbook, earning the brand widespread media attention.

What Truth & Hair is really doing is creating a new category at the intersection of hair, makeup, styling, and scalp health rather than competing directly with conventional shampoo and conditioner giants. The positioning is backed by real credibility: Founder Saumya Alagh is a certified trichologist, giving the brand's scalp-science claims genuine clinical grounding. The product line reflects the same white-space thinking, with hero SKUs such as the Root Touch-Up Hair Mascara, Flyaway Wand, and 3-in-1 Curly Styler facing little direct competition in India. These products are formulated to work across straight, wavy and curly hair rather than catering to a single hair texture. The brand's appearance on Shark Tank India further strengthened consumer trust by showcasing Saumya and Shailesh’s entrepreneurial journey to a national audience.

Vinay Bansal, Founder & CEO, Inflection Point Venture, said,“Consumers today are increasingly looking for products that are tailored to their individual hair needs rather than one-size-fits-all solutions. Truth & Hair has built a differentiated product line that combines science-backed formulations with everyday usability, making specialized hair makeup & styling and care accessible to a wider range of consumers. Saumya’s deep domain expertise and the team’s ability to identify underserved consumer needs give us confidence in the brand’s long-term potential. We are excited to partner with them as they continue to scale.”

Commenting on the investment, Saumya Alagh, founder Truth & Hair, said, “⁠Consumer expectations in the beauty and personal care space are evolving rapidly, creating a significant opportunity for brands that combine innovation with strong customer engagement. This investment from IPV will enable us to deepen our product portfolio, strengthen our distribution network, and invest further in brand building. We're excited to partner with a team that shares our long-term vision and is committed to helping us build a market-leading business.”

Truth & Hair was co-founded by Saumya Alagh, a certified trichologist who spent from 2018 building NYNM (Naturally You and Me), India's first platform dedicated to international curly-hair brands and community, before launching Truth & Hair in 2024. She's joined by co-founder Shailesh Singh as Chief Business Officer, who brings leadership experience from companies like GE and Max, along with a background in scaling B2B businesses, including PeopleStrong. Together, the two built and scaled NYNM at a time when no dedicated curly-hair brand existed in India, an experience that now underpins Truth & Hair's approach to an equally underserved category.

According to Mordor Intelligence, India's hair care and styling products market was valued at USD 5.85 billion in 2024 and is projected to reach USD 8.93 billion by 2029, growing at a CAGR of 8.80%. This market includes styling products, which form Truth & Hair's core category.