WLDD Makes Third Strategic Buy, Picks Up Creative Agency Imagined Studio
Digital marketing agency Wubba Lubba Dub Dub (WLDD) has acquired Bengaluru-based Imagined Studio in an all-cash deal, as exclusively reported by Inc42. The move is aimed at deepening WLDD’s creative and AI-driven service capabilities, particularly for its international client base.
According to the report, all employees of Imagined Studio will now join WLDD as part of the integration. Co-founder Ritvik Varghese is set to support the company in an advisory role following the acquisition. Financial details of the deal have not been disclosed.
Adding Motion Design and Video Production to the Mix
Founded in 2024, Imagined Studio offers creative support to product and marketing teams, with a focus on motion design, video production, 3D content, and social media graphics. The studio has worked with clients including Zerodha, Simpl, and Armatrix.
WLDD’s leadership stated that the addition of Imagined would enhance their ability to offer full-stack creative services, especially for clients in the United States. The integration is also expected to speed up content turnaround times and improve design-led storytelling across formats.
Part of WLDD’s Expansion Through Acquisitions
The acquisition of Imagined comes just two months after WLDD purchased Pune-based sneaker brand 7-10, marking its entry into the D2C space. At the time, WLDD co-founder Arihant Jain said the goal was to gain hands-on experience in building a consumer brand, so they could better support similar clients.
Prior to that, the company also acquired digital media platform ScoopWhoop from The Good Glamm Group, further expanding its content ecosystem.
Muskaan Kapoor
Industry Context and Observations
As India's digital marketing space matures, startups are increasingly seeking in-house creative firepower to differentiate themselves. Video-led campaigns, motion graphics, and tech-integrated storytelling are now critical to capturing consumer attention across platforms like Instagram, YouTube Shorts, and OTT.
The acquisition of Imagined shows WLDD’s intent to move beyond meme marketing into full-service brand building. It also reflects a growing trend where marketing agencies are consolidating design, content, and commerce under one roof to meet performance and creative KPIs in global markets.
Moreover, WLDD’s D2C acquisition of 7-10 shows a deeper push into vertical integration, something not traditionally attempted by digital marketing firms. This hybrid model of owning consumer brands and servicing external clients may soon become a differentiator in India’s competitive digital services space.
About WLDD
WLDD was founded in 2018 by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari. The company began as a meme-led marketing firm but has since grown into a broader digital marketing platform. WLDD specialises in enhancing brands' social media presence through meme marketing, short-form video content, and influencer collaborations.
The Imagined Studio acquisition is expected to play a key role in WLDD’s next growth phase.
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