Sameer Mehta: The Visionary Behind boAt and India's Tech Revolution

Sameer Mehta is a co-founder of Imagine Marketing Private Limited and does business as the consumer electronics brand boAt. He is also the owner of Redwood Interactive which distributes computer gaming hardware under the brand name Redgear. 

Redwood Interactive provides products such as keyboards and mice to accessories like cooling fans, speakers, and more. Sameer is also the director at Kores, India, and has been operating since 1936. In 2010, he was appointed as the director of Kores India Limited. In recent news Sameer has been appointed the non-executive independent Director of Delhivery.       

Sameer Mehta - Biography

Sameer Mehta - Early Life and Education 

Sameer was born and brought up in Mumbai to a business family. Kores India Limited, the Indian branch of global business products, has been owned by his family since 1936. He completed his education at St. Xavier School Mumbai from 1984-1992 and went on to study B.Com at Narsee Monjee College of Commerce and Economics. 

Sameer Mehta - Career Highlights

Sameer started his career as a part of his family business, Kores India Limited. He is currently the Executive Director of the company and was appointed in 2010. But he wanted to do something more than just be a part of his family business. 

Sameer noticed that there was a gap in the market for computer accessories and other peripherals that were good quality but affordable. So, Redwood Interactive was set up in 2007 with its focus on computer peripherals like keyboards and mice, and accessories such as cooling fans, computer cases, and speakers. The brand became an instant success. 

In 2014, he co-founded Imagine Marketing Private Limited along with Aman Gupta. This company would be the base for the brand we now know as boAt.  

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More about boAt 

boAt (the legal name ‘Imagine Marketing Services Pvt. Ltd.) is an Indian online brand that provides multi-category consumer electronics such as headphones, earphones, power banks, smart watches, stereos, hair trimmers, and cables. The brand is more famous for its wireless earbuds under the brand name Airdopes.

The brand promotes its products via a combination of brand tie-ins and influencer marketing in public and sporting events. boAt influencers are called boAtheads and include names such as Neha Kakkar, Naved Shaikh, Hardik Pandya, and Shreyas Iyer. 

The brand also has tie-ins with cricket teams such as Mumbai Indians and Chennai Super Kings. Also, they co-branded its devices for music events such as Sunburn Festival in Goa and Lakme Fashion Week. Sameer is currently working on internal parameters to get ready for an IPO in 18 months.  

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Sameer Mehta - Philanthropy

Under their brand boAt, Sameer Mehta has been highly active in social welfare initiatives. Some of them include: 

• Hear Me Roar - This campaign was created to support underprivileged children who wanted to pursue their passion for dance, drama, music, and cricket. The brand collaborated with Kailash Satyarthi Children’s Foundation to create a year-long program to empower youngsters with the opportunity to develop their talents. 

• Freedom to Play - To address the issue of providing quality education and opportunities for girls in football, the brand collaborated with the Shikhar Dhawan Foundation to create the Freedom to Play campaign. They hosted over 130+ girls from Delhi NCR and offered scholarships to the best performers. 

Sameer Mehta - Awards and Recognition

In 2022, Sameer received the Forbes India Leadership Award for Outstanding Startup of the Year. This was awarded to him and Aman Gupta to recognize their excellence in entrepreneurship and business. They were also featured on the cover of Forbes magazine. The brand boAt has also received awards such as: 

1. Named India’s number-one brand for wireless and earwear in 2020. 
2. Named as the 5th largest wearable brand in 2020. 
3. Awarded gold in consumer electronics 

Sameer Mehta - Facts

• As per Mehta, not all of boAt’s products are 100% made in India 
• Mehta and Gupta do not consider any other Indian brands to be their competitors 
• Mehta is focused on increasing their employee count and hitting their sales milestones
• In 2024, Mehta said that boAt is scaling its wearables to focus on high-end audio products 
• Sameer is working on internal parameters to get ready for an IPO in 18 months 
• He has joined Delivery as a non-executive independent director 

FAQs

Who is Sameer Mehta?

Sameer Mehta is a co-founder of boAt, a well-known Indian consumer electronics brand that specializes in audio products and wearable devices. 

What is boAt known for?

boAt is known for its affordable and stylish audio products, including headphones, earbuds, speakers, and wearables, which have gained significant popularity in India.

What role did Sameer Mehta play in boAt's success?

As a co-founder, Sameer Mehta played a vital role in shaping boAt's business strategy, contributing to its growth and establishing it as a leading consumer electronics brand in India.