Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition and improve your own SEO efforts.

Search engine Optimization competitor analysis tools can help you identify your competitors' keywords, backlinks, and content strategies, among other things. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors. By doing this, you can make informed decisions about your own SEO efforts and stay ahead of the competition.

There are various SEO competitor analysis tools available in the market. Here we will discuss some of the top tools available for conducting competitor analysis and how they can help you stay ahead of the game. Whether you're a small business owner or a marketing professional, these tools can help you make data-driven decisions and stay ahead of the competition. So, let's dive in and explore the best SEO competitor analysis tools available today!

Top SEO Competitor Analysis Tools

1. AdSpyder
2. Ahref
3. SpyFu
4. Ubersuggest
5. Google Alerts
6. Social Blade
7. Similar Web
8. Google Ads
9. Semrush
10. WooRank
11. BuzzSumo

AdSpyder

Adspyder is an ad spying tool. It helps in spying upon the competitor's SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.

Best Use of AdSpyder for Competitor Analysis

• You can track the performance of your competitor's ads, including click-through rates, conversion rates, and more.
• You can identify the keywords and phrases that your competitors are using in their advertising campaigns.
• It allows you to track the advertising campaigns of your competitors, and gives you insight into their targeting, messaging, and ad placement.
• It provides you with the historical data of the Ad campaigns of your competitor to make a better ad strategy.
• You can use the domain checker feature to identify the keywords which are used by your competitors.
• You can check the total number of Ads running on the specific keywords using the feature, keyword checker.

Pros:

• Free trial is available
• Advanced Analytics and reports
• Best for spying on competitor's ads
• Excellent live chat support
• Ads spy on Google, Instagram, Facebook, YouTube, and more
• Learning resources are available
• 10 million+ ad copies

Cons:

• Free plan is not available

Pricing Plan:

AdSpyder offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Ahref

Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. It has 2986 servers across the world that helps to fetch accurate data for you. It can research and analyze the backlinks, organic search, and paid search performance of any website or webpage.

The information provided by this tool can be used to identify link-building opportunities and track the performance of a website over time. You can compare the search performance of different sites to identify strengths and weaknesses. Ahrefs can be used to research the top-performing content in a particular niche, and to uncover the keywords that a website is ranking for in organic search.

Best Use of Ahrefs for Competitor Analysis

• You can use this tool to understand how much organic traffic your competitors are getting and from what sources.
• You can track your competitor's keyword rankings.
• It allows you to see the backlinks of your competitors and identify opportunities to build similar links for your own website.
• Analyze the content of your competitors to identify popular topics and formats.
• You can analyze the paid traffic of your competitors to see which keywords they are bidding on and use this information in your own paid traffic strategy.
• Utilize the rank tracker feature and identify where you stand on the specific keyword compared to your competitor.

Pros:

• Huge learning resources
• Chrome extension is available
• Huge database
• Keyword and competitor analysis
• Excellent support
• Offers a lot of free SEO tools
• Shows historic data

Cons:

• Some users find the UI is complex
• The rank tracker can be more robust

Pricing Plan:

Ahrefs offers four pricing plans: Lite, Standard, Advanced and Enterprise. Have a look at the pricing details of each package.

SpyFu

SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.

The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor's performance like the position of your toughest competitor on the first page of search results and so on.

Best Use of SpyFu for Competitor Analysis

• Use domain, URL, or keywords to find your top competitor and analyze their site to gather useful information.
• The Kombat feature allows you to compare your website with your competitor's and gives you a report that highlights the strengths and weaknesses of each site.
• You can identify the backlinks that are pointing to your competitor's websites.
• It will help you to find out domains that are ranking on the keywords of your site.
• You'll get a snapshot of a domain's organic search performance and paid search performance, organic keywords, paid keywords, organic competitors, and paid competitors.
• It allows you to view the AdWords campaigns of your competitors and see which keywords they are bidding on.

Pros:

• Kombat feature for comparison
• Excellent support
• Easy-to-use interface
• Competitors paid campaign tracking
• Keyword ranking history
• Mini video tutorial to learn the tool
• Custom branded reporting

Cons:

• No free trial and no free plan
• Advertising spend is not always accurate

Pricing Plan:

SpyFu offers three pricing plans: Basic, Professional and Team. Have a look at the pricing details of each package.

Ubersuggest

It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. UberSuggest's keyword tool allows users to check the traffic, competition, and even seasonal trends of various keywords. This tool enables people to analyze the most successful content for any keyword. UberSuggest can also help to create backlinks, allowing users to know the online content which their link will be targeting. Creating an action plan to improve link profile and page ranking is something users can do by utilizing this tool. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.

Best Use of Ubersuggest for Competitor Analysis

• You can use this tool to analyze your competitor's social media presence and identify opportunities to improve your own social media strategy.
• It will help you to identify any paid advertising campaigns your competitors are running.
• Track the rankings of your competitors and monitor any changes over time.
• It provides you with a list of the top-performing content of your competitors and analyzes the elements that make it successful.
• Analyze the backlinks of your competitors and identify opportunities to acquire similar links for your own website.
• Research the keywords your competitors are ranking for and target those keywords in your content strategy.

Pros:

• Knowledgeable blogs to learn
• Provides lifetime plan
• Easy to use
• Robust competitor analysis
• Interactive dashboard
• Chrome extension is available

Cons:

• Lack of automated reports
• Limited database

Pricing Plan:

UberSuggest offers three pricing plans: Individual, Business and Enterprise/ Agency. 7-day free trial is available. Have a look at the pricing details of each package.

Google Alerts

Google Alerts is a cloud-based tool designed to alert businesses via email about changes and new posts on websites, articles, research papers, and blogs. This allows users to set up notifications on a daily, weekly, or monthly basis.

It can be the go-to tool for beginners. Extremely easy to operate, this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. With Google Alerts, businesses can assess their market reputation, discover trends, and track customer or competitor actions. You can also search for keywords here. It is simply on you how you want to operate this.

Best Use of Google Alerts for Competitor Analysis

• It will keep updated about any new posts, updates, or promotions your competitor makes on social media platforms.
• Follow the topic of your industry and it will provide an alert when any changes occurred.
• You can set an alert to stay updated about any new trends or developments in the industry you're working in.
• This will help you to stay informed about any changes in your competitor's website traffic.
• You can monitor any press releases, announcements, or news articles that mention your competitor.

Pros:

• Browser extension is available
• Free tool to use
• Google help articles are available
• Easy to use
• Seamless sign-in using a google account

Cons:

• Difficult to get customer support

Pricing Plan:

Google Alerts is Free to use.

Social Blade

Social Blade is a platform that provides insights and enables brands to discover influencers, as well as track the performance of posts on various social media platforms. This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media such as YouTube, Facebook, Instagram, Twitter, and more. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.

Best Use of Social Blade for Competitor Analysis

• You can use SocialBlade to research and identify your top competitors on social media.
• Provides you with detailed information on a channel's audience demographics, including gender, age, and location.
• You can see which videos on a channel have the most views, likes, and comments.
• Use this tool to identify trends in your industry and see which topics are most popular among your competitors.
• You can track the growth of your competitor's social media accounts over time.
• This will help you to analyze the types of content your competitors are posting.
  

Pros:

• Browser extension is available
• Best for YouTube competitor research
• YouTube, Twitter, and Dailymotion real-time data
• Android and iOS mobile app is available
• Huge database
• Discord community

Cons:

• Poor user interface
• Very hard to find the desired result

Pricing Plan:

Social Blade offers four pricing plans: Bronze, Sliver, Gold and Platinum. Have a look at the pricing details of each package.

Similar Web

With SimilarWeb Pro, you can get an in-depth analysis of your competitors' website and app traffic. You will be able to view analyzed data from competitor websites, comprising user engagement parameters such as monthly visits, visit duration, page views, and bounce rate; combined with geographic visitors information and audience preferences.

This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.

Best Use of Similar Web for Competitor Analysis

• You can identify potential opportunities for building your own backlinks by analyzing the quality and quantity of your competitor backlinks.
• You can identify areas where your competitors are outperforming you by comparing metrics such as bounce rate, time on site, and pages per visit.
• See where your competitor's traffic is coming from, including search engines, referral websites, and social media.
• It can help you understand your target market with demographic data such as age, gender, and location of a website's visitors.
• By analyzing the traffic, engagement, and backlinks of your competitors, you can identify the top players in your industry.

Pros:

• Keyword database of 5 Billion+
• Intuitive dashboard
• Easy to use
• Free trial is available
• Search ads by competitors
• Huge knowledge center
• Live customer support

Cons:

• Limited insights into third-party websites
• A separate plan is not available for competitor analysis, an all-in-one plan is available.

Pricing Plan:

SimilarWeb offers several plans based on custom pricing model. So, you can contact vendor to get a quote.

Google Ads

Google Ads (previously known as AdWords) is an advertising system that allows you to create and manage pay-per-click campaigns. The main aim of this tool is not competitor analysis; it is more one's website centric. However competitive analysis comes along as one of its features. This tool can tell you the expected CPCs, as well as estimate the cost of being in the top and bottom ad positions. The overview provides data such as the average monthly search queries and the level of competition. A competition index reveals how extensively each keyword is being promoted. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one's own and one's competitor's website.

Best Use of Google Ads for Competitor Analysis

• You can see which keywords your competitors are bidding on, how much they are spending, and how successful their campaigns are.
• It will help you to track the performance of your competitor's ads such as click-through rate, conversion rate, and cost-per-click.
• Google Ads allows you to see the design, layout, and content your competitors are using.
• It will give you insight into the ad copy used by your competitors.
• Use GoogleAds Keyword Planner to research the keywords your competitors are using in their ads.
• You can analyze the audience your competitors are targeting.

Pros:

• Only need a Google Ads account to use
• Google own database
• Google help center articles
• Google keyword planner
• Report and analytics
• Easy to use

Cons:

• Difficult to get support from google

Pricing Plan:

Google Ads allows you to set your own monthly budget caps and adjust as needed.

Semrush

SemRush is one of the most used SEO competitor analysis tools as it is specialized for keywords data. SemRush is an essential tool for companies looking to increase their online visibility. This encompasses search, content, social media and market research tools that can be applied to data from 142+ countries, which can be seamlessly connected to Google and task management platforms.

While you visit the homepage of this tool and type the desired website's name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.

Best Use of Semrush for Competitor Analysis

• You can identify the top keywords that your competitors are ranking for and use them to optimize your website.
• Compare your website's performance to that of your competitors and identify areas where you need to improve.
• You can see how much organic traffic your competitors are receiving and identify opportunities for improvement.
• By using the backlink analysis tool, you can see which websites are linking to your competitors.
• It will help you to stay informed on which keywords your competitors are bidding on in paid advertising.
• You can easily track your competitor's social media presence.

Pros:

• Easy-to-use interface
• Free account to utilize limited features
• Free Demo is available
• Historic data since 2014
• Integration with web analytics tools
• Knowledgeable Help Center

Cons:

• Some users reported higher pricing
• Limited support

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

WooRank

The Woorank tool allows you to identify potential opportunities, tackle issues, and track progress and website performance in order to effectively optimize your website for your customers and search engines. It allows you to analyze the strategies used by your competitors so that you can gain an acumen in their marketing strategies.

Best Use of WooRank for Competitor Analysis

• You can use this tool to gain insight into the strengths and weaknesses of your competitor's websites.
• Identify the top competitors in your industry by searching for keywords related to your business.
• Once you have identified your competitors, use WooRank to analyze their websites.
• It helps to analyze your competitor's on-page SEO, including their keyword usage and backlinks.
• You can see how your competitor is using social media to drive traffic to their website and engage with their audience.
• You can use the analytics data to make informed decisions about your own website's optimization and marketing strategies.
• WooRank's website monitoring tool to keep track of your competitor's performance over time.

Pros:

• Interactive interface
• SERP position tracking
• A 14-day free trial is available
• Competitors comparison
• Quick website overview
• Learning resources
• Browser extension is available

Cons:

• Doesn't offer any free plan
• The monthly plan is little bit expensive

Pricing Plan:

WooRank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

BuzzSumo

BuzzSumo is a tool designed to assist marketers with their social media analytics, content curation and inspiration. It scans the web for relevant content based on search inquiries, measures its level of success by analyzing social involvement, perennial scores, and backlinks.

BuzzSumo can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.

Best Use of BuzzSumo for Competitor Analysis

• You can use the search bar on BuzzSumo to see the most popular content from your competitor's website.
• Monitor your competitor and Set up alerts to track their mentions and new content.
• Get an idea of which types of content are resonating with your competitor's audience with the metrics such as social shares.
• It will give you an idea of where your competitors are getting their traffic from.
• Analyze the types of content that perform well for your competitor and consider how you can create similar content for your brand.
• It will help you to identify the influencers that your competitors are working with.

Pros:

• 30-day free trial
• Chrome extension is available
• A huge database of 5 Billion+
• Learning resources
• Free plan is available
• Easy-to-use interface
• Excellent support and help center articles

Cons:

• Lags sometimes when integrating with Slack
• Search is limited to only 10 in the free plan

Pricing Plan:

Buzzsumo offers a Free Plan and three pricing plans: Pro, Plus and Large. Have a look at the pricing details of each package.

Conclusion

Conducting competitor analysis is crucial for staying ahead in the SEO game. By using the tools discussed in this post, you can gain valuable insights into your competitors' marketing strategy including keywords, backlinks, and content, which can help inform your own SEO strategy. While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.

Once you've chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Remember, the key to success in SEO is staying up-to-date with the latest trends and best practices, and competitor analysis is an important part of that process. So, be sure to use these tools to your advantage and stay ahead of the game!

FAQs

What are the best SEO competitor analysis tools?

Some of the best SEO competitor analysis tools are:

• Alexa
• SpyFu
• Ubersuggest
• Adspyder
• Google Alert
• Social Blade
• Similar Web
• Google Keyword Planner
• Semrush
• WooRank
• Ahrefs
• BuzzSumo

What is included in SEO competitor analysis process?

SEO competitive analysis process involves researching the backlinks, keywords, content, and other SEO factors of your top competitors.

Why is competitor analysis important for SEO?

The competitor analysis in SEO enables you to identify who your main competitors in the market are.

What is the purpose of competitor analysis in SEO?

Competitor analysis in SEO is the process of studying and analyzing the strategies, tactics, and techniques of your competitors in order to gain insights and improve your own SEO efforts. By understanding what is working for your competitors, you can make informed decisions on how to optimize your own website and improve your search engine rankings.

What are the common features of SEO competitor analysis tools?

Common features of competitor analysis tools includes keyword research, backlink analysis, and content analysis, which can help you gain insights into your competitors' strategies.

How often should I conduct competitor analysis for my website?

It is recommended to conduct competitor analysis on a regular basis, at least once a quarter. This will help you stay up-to-date with the latest trends and best practices in SEO and make adjustments to your own strategy as needed.

Can competitor analysis be done manually or do I need to use tools?

While you can conduct competitor analysis manually by manually checking your competitors website and their backlinks, it can be time-consuming and less accurate. Using tools can make the process more efficient and provide you with a more comprehensive analysis.