SEO Strategy Secrets: How Marketing SEO Experts Stay Ahead of Competitors

SEO Strategies

Subham Kumar

May 22, 2024 — 6 min read

SEO Secrets: How Marketing SEO Experts Beat Competitors

Wondering how to outshine your competitors with your SEO strategy? We at StartupTalky connected with some awesome marketing and SEO experts to learn about their top tips and tricks.

In this article, you'll get to gain some practical advice and learn simple tricks to keep your SEO strong. From staying up-to-date on search engine changes to making great content, see how these experts stay ahead in the game.

Now, let's explore the strategies of experts and learn how one can stay ahead of competitors in terms of SEO strategy and execution.

Chaitanya Kulkarni, Head, SEO and Analytics, Tring
Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
Sumit Singh, CEO & Co-Founder, DashLoc
Ritu Parakh, Digital Marketing Manager, GREP
Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
Nishant Shah, Head-Digital Marketing, Blue Buzz
Omm Dev Sharma, Founder, Mavericks Global
Kishore Acharya, SVP & Head of Marketing, Masai School
Soumitra Sengupta, Fractional CMO and Growth Advisor

Chaitanya Kulkarni, Head, SEO and Analytics, Tring

There is no one way to do this and it poses a challenge in itself. Every keyword is different and it is quite possible that every keyword you are targeting has a very different competitor. Imagine having to target about 1000 keywords and at least 500 of them have a different competitor. It is practically impossible to keep track. For this very reason, competitors make just a small part of a strategy. Over-optimizing for your competitors is not the best strategy, you need your own originality and research while writing content.

Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

To stay ahead of competitors in SEO, we conduct thorough competitor analysis to identify gaps and opportunities. We prioritize staying updated on industry trends and algorithm changes, allowing us to adapt our strategy quickly. Additionally, we focus on creating unique, high-quality content that addresses user needs and incorporates relevant keywords.

Regular performance monitoring and optimization help us maintain our competitive edge, ensuring we consistently deliver value and visibility in search results.

Sumit Singh, CEO & Co-Founder, DashLoc

At DashLoc, we stay ahead of competitors in terms of SEO strategy and execution through a multifaceted approach. Continuous monitoring and adaptation to industry trends and search engine algorithm updates enable us to swiftly adjust our strategies, maintaining a competitive edge. Leveraging innovative technologies like AI and voice search optimization allows us to explore new opportunities and differentiate ourselves in the market.

By prioritizing user experience, we optimize website speed, navigation, and content readability, enhancing search engine rankings and user engagement. Data-driven decisions underpin our SEO strategy, ensuring informed optimizations based on performance metrics and user behaviour analysis.

Emphasizing high-quality, relevant content that resonates with our target audience strengthens our authority in the industry and boosts search rankings. Furthermore, our focus on local SEO optimization enables us to capture local search traffic effectively, outperforming competitors in attracting nearby customers. Through these comprehensive efforts, DashLoc consistently leads in SEO strategy and execution, maintaining our position as a leader in the digital landscape.

Ritu Parakh, Digital Marketing Manager, GREP

Staying ahead in SEO demands a mix of innovation, strategic insight, and agility. Here's how we ensure we outpace our competitors:

Ongoing Education: We continuously update our skills and knowledge by participating in industry seminars and digesting the latest SEO publications. This keeps our strategies fresh and proactive.
Data-Driven Strategies: Utilizing tools like Google Analytics, we closely monitor our website’s performance. This data helps us identify successful tactics and allocate resources more effectively.
Focusing on User Experience: Aligning with Google’s preference for user-centric websites, we prioritize high-quality, relevant content and a seamless user interface. This not only satisfies users but also boosts our SEO rankings.
Exploring New Content Formats: We distinguish ourselves by experimenting with innovative content types like interactive media and videos. These formats engage users longer, sending positive signals to search engines.
Technical SEO: Regular audits ensure our site remains free of technical issues that could impact user experience or search engine visibility.
Competitor Analysis: Keeping an eye on our competitors’ strategies allows us to identify gaps and opportunities to excel.

Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

At Mudrex, we employ a product-led SEO approach and key strategies to stay ahead in the competitive landscape. Our focus lies in aligning our SEO strategy with user needs. We stay up-to-date with SEO trends, Google updates, and emerging tech, which allows us to adapt swiftly. Through data analysis, we identify trends, opportunities, and areas for improvement, prioritizing high-quality, user-centric content tailored to meet their needs effectively.

Nishant Shah, Head-Digital Marketing, Blue Buzz

Staying ahead of competitors in the ever-evolving landscape of SEO requires a combination of strategic foresight, continuous learning, and proactive execution. We closely monitor industry trends, competitor strategies, and changes in search algorithms to identify opportunities and threats. Additionally, we invest in ongoing education and training to stay abreast of the latest developments in SEO and digital marketing.

By staying agile and adaptable, we can quickly adjust our strategies in response to changes in the competitive landscape. Furthermore, we focus on providing unique value propositions and exceptional user experiences to differentiate ourselves from competitors. By consistently delivering high-quality content and optimizing our website for search engines and users alike, we can maintain a competitive edge and achieve long-term success in SEO.

Omm Dev Sharma, Founder, Mavericks Global

To stay ahead of competitors, we prioritize staying informed and updated through reliable and authentic sources. Additionally:

We conduct regular competitive analysis to understand competitor strategies and identify areas for improvement.
Continuous testing and refinement of our SEO strategies allow us to adapt to changing trends and algorithms effectively.

Kishore Acharya, SVP & Head of Marketing, Masai School

To stay ahead of competitors in terms of SEO strategy and execution, we prioritise continuous learning and experimentation, closely monitor competitor activities, and invest in cutting-edge SEO tools and technologies. Additionally, we focus on building high-quality backlinks, creating high-quality shareable content, and fostering relationships with influencers and industry experts to enhance our online visibility and authority.