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Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it's Unilever that is responsible for the
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With the increasing number of options that are available to people on a product, competition has been on the rise since the last century. To gain an upper hand in the tussle between demand and supply, every company tries to understand the strategies of their competitors to prepare ahead of
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Being involved in a business means being a competitor among several others. Value and appeal are always at the top of people's minds. Whether you’re the biggest fish in the ocean or not, you must know how your competitors work. Want to know their secrets? Marketing analysis
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Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy. What is the
📄Company Profiles
Tesco is one of the biggest multinational conglomerate companies in the world, that mainly focuses on grocery and general merchandise retailing. The company has its headquarters based in Welwyn Garden City, England. It is now said to be the third-largest retailer in the world if measured in terms of its
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Many brands are appointing popular Bollywood celebrities in order to promote a particular product, event or even a mission and though. Brand ambassadors are responsible for putting forth the message of the brand and making it popular among the masses. In India it is very common for big brands to
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The digital payments company Paytm has launched a mini app store in order to support Indian app developers and entrepreneurs. It has now become a direct competitor to the Google play store and its dominance in the market. Paytm has come up with Mini app store, following the temporary ban
📖 Learning
What if I told you that with a yearly/monthly subscription you’ll be able to successfully develop your skills and also get job offers simultaneously? Yes! It’s time to make that a reality with the help of LinkedIn Learning where you can access an entire learning library of
competitor analysis
Competitor analysis refers to identifying the competitors and evaluating their strengths relative to those of one's own product or service. One should evaluate their competitors by categorizing them between different groups, based on their competitive strategy and list their product or service, its profits, growth pattern, past strategies,
keeping check on business competition
Almost all businesses face some sort of competition. Business Competitors should be viewed, not as a hurdle but as challenges. Your business competition may create a plethora of problems for you, but you can try to remain one step ahead of them, keep an eye on your competitor and focus
social media
Twitter is a social media for microblogging. With 330 million active users per month, Twitter is one of the most used Social media [https://startuptalky.com/tag/social-media/] platform. If that's not enough, a total of 5,786 tweets are sent each second, which makes it 500 million