đź’» SaaS
Software as a Service (or SaaS) is a new method for delivering software applications over the internet. It does not require any installation or maintenance of the software to avail of the services. The software is hosted by a third party and one can access it by paying a subscription
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You may have seen a YouTube video about creating a Shopify online business. Or perhaps your homie keeps bringing up Shopify, and you're too ashamed to inquire. Fortunately for you, we will explain what Shopify is, what it offers, the benefits and drawbacks of utilizing it, and much
đź’» SaaS
I’m sure you know that your customer acquisition cost (CAC) is the price you pay to convert a lead into a customer. And for most companies, that’s a pretty huge expense. According to a 2017 CMO survey, businesses spend over 11% of their total company revenue on marketing.
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No matter which business you are in, If you are working, there is a chance that you will have to face angry or dissatisfied customers. But many company representatives try to avoid the problem and just recite the “company policies” again and again, which is not what an angry customer
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Customer friction is caused when the customers feel hesitant to buy goods or services or are unhappy with your company. Friction is something that slows down the customers or they lose interest in your products and services. Friction arises because of numerous flaws in the product or design or delivery.
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Long ago neuromarketing was limited to multinational companies with high budgets. But today any business irrespective of size and budget is capable of using human brain waves to increase the profit. Neuromarketing is also called consumer neuroscience. This helps in understanding the consumers’ behavior by reducing the uncertainties. Neuromarketing studies
đź’» SaaS
For many B2B SaaS businesses, LinkedIn is the place to be. If your product is used by enterprises, mid-market companies or even entrepreneurs or consultants, it’s very likely that your ideal customer is a regular user of LinkedIn. LinkedIn generates over 80% of B2B leads on social media. Moreover,
đź’» SaaS
What is a Customer Relationship Management System? What does a CRM System do? Why have a CRM System? Do I need a CRM System? Types of CRM: Operational CRM Analytical CRM Collaborative CRM What is a Customer Relationship Management System? A customer relationship management (CRM) system is an IT technology
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In the recent times of cut-throat competition among brands, community building has become an essential task for the companies to keep their customers engaged and keep the communication flow intact. More and more companies are turning to leveraging community to connect with their customers and interact with them in a
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đź’» SaaS
For many new products, price is a decision made shortly before launch. But pricing a software-as-a-service (SaaS [https://startuptalky.com/tag/saas/]) product presents unique challenges for product and marketing [https://startuptalky.com/tag/marketing-product/]teams. Unlike traditional software, customers licensing SaaS products pay for your product on a recurring
đź’» SaaS
Customer engagement is the key to sustaining growth for SaaS [https://startuptalky.com/tag/saas/]companies. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. You want customers [https://startuptalky.com/tag/customers/]to feel compelled to login to your platform in the morning,