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This article has been contributed by Krisneil Peres, Co-founder, Fame Keeda. Festive season in India is a sight to behold as the spirit of Diwali not only makes everything lively and vibrant but also marks the start of the Indian household shopping frenzy. For brands and especially e-commerce in present
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This article has been contributed by Gaurav Bakshi, Founder and CEO, FlickZilla Entertainment. Startups face a daunting challenge: standing out amidst established giants with massive marketing budgets. This is where influencer marketing emerges as a potent weapon, leveraging the reach and trust of social media personalities to connect with target
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A restaurant's success in today's highly competitive meal delivery market depends on its ability to stand apart. To help its restaurant partners increase their visibility and client interaction, Swiggy, India's leading on-demand convenience platform, has introduced a range of off-app marketing tools. Helping restaurants
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This article has been contributed by Neha Mohanty, Founder and Director, StarFishGlobal Communications LLP. Fake influencers trick brands into thinking they have real reach and impact. They do this by using fake follower counts, bought likes, and comments. The authenticity of influencer marketing is damaged by these imposters, which also
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Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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On YouTube, several youthful content creators have amassed a massive following by posting videos in which they try on clothes, evaluate products, or demonstrate new makeup looks. A Delhi-based YouTuber named Sejal Kumar has 883,000 subscribers. In a video called "How I get ready for a shoot,"
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Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions. Holi is defined as the festival of colours, which signifies the end of winter and the start of
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"Make your customers feel loved and appreciated this Valentine's Day with special offers, promotions and a heartfelt messages." Valentine's Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs
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In the expansive landscape of influencer marketing, where global reach often takes the spotlight, there's a growing recognition of the unique impact that local influencers can have. For businesses aiming to connect with their immediate communities and foster a more personal brand-consumer relationship, the search for local influencers
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This article has been contributed by Ms. Sahiba Dhandhania, CEO, Confluencr. Influencer marketing has become one of the most popular advertising strategies lately and brands are reaching out to social media influencers to connect with their target audience. With that, a trend of audiences being constantly swamped with advertisements and
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The creator economy gained significant traction prior to the COVID era, experiencing a surge during the pandemic when content consumption soared. As we transition into a post-COVID landscape, the outlook for creators appears less favorable. While figures like Ankur Warikoo, Ranveer Allahbadia, Akshat, Sharan Hegde, Bhuvan Bam, and Carry Minati