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This article has been contributed by Neha Mohanty, Founder and Director, StarFishGlobal Communications LLP. Fake influencers trick brands into thinking they have real reach and impact. They do this by using fake follower counts, bought likes, and comments. The authenticity of influencer marketing is damaged by these imposters, which also
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Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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On YouTube, several youthful content creators have amassed a massive following by posting videos in which they try on clothes, evaluate products, or demonstrate new makeup looks. A Delhi-based YouTuber named Sejal Kumar has 883,000 subscribers. In a video called "How I get ready for a shoot," she walks
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YouTube, the world's largest video platform, has transformed into a breeding ground for creative entrepreneurs. From beauty tutorials to gaming walkthroughs, content creators churn out a diverse range of content, captivating audiences and building loyal followings. But how do these creators actually make money? Behind the entertaining videos lies a
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Groww, a name synonymous with making investing accessible in India, has emerged as a major player in the country's burgeoning fintech landscape. But their success story isn't just about offering a user-friendly platform; it's about a meticulously crafted marketing strategy that targets a new generation of investors. From Humble Beginnings
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Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions. Holi is defined as the festival of colours, which signifies the end of winter and the start of
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"Make your customers feel loved and appreciated this Valentine's Day with special offers, promotions and a heartfelt messages." Valentine's Day is a day of love and affection when the air is filled with the lovely fragrance of roses and the sound of love songs echoing in the background. This is
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In the expansive landscape of influencer marketing, where global reach often takes the spotlight, there's a growing recognition of the unique impact that local influencers can have. For businesses aiming to connect with their immediate communities and foster a more personal brand-consumer relationship, the search for local influencers becomes paramount.
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This article has been contributed by Ms. Sahiba Dhandhania, CEO, Confluencr. Influencer marketing has become one of the most popular advertising strategies lately and brands are reaching out to social media influencers to connect with their target audience. With that, a trend of audiences being constantly swamped with advertisements and
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The creator economy gained significant traction prior to the COVID era, experiencing a surge during the pandemic when content consumption soared. As we transition into a post-COVID landscape, the outlook for creators appears less favorable. While figures like Ankur Warikoo, Ranveer Allahbadia, Akshat, Sharan Hegde, Bhuvan Bam, and Carry Minati
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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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What do you feel when you read the term “virtual influencers”? Are you mind-boggled, amazed, interested, not sure, intimated, or wondering who they are? – Whatever you feel, one thing is certain: virtual influencers cannot be ignored anymore and are here to stay. Who are Virtual Influencers Why Brands are Queuing
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The advent of generative AI has enormous potential to not only increase the overall productivity of businesses, but also to complement many people’s works in the areas of journalism, education, writing, and more. A report by the United States investment bank Goldman Sachs, in a recent report, highlighted the
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Pepsodent is a brand of toothpaste that has been in existence for over 100 years. It was first introduced in the United States in 1915 and is now sold in many countries worldwide. Pepsodent toothpaste is known for its ability to fight against tooth decay and promote good oral hygiene.
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Luxury brands have long been associated with exclusivity, sophistication, and elegance. Their marketing strategies have always been a crucial component of their success. Luxury brands use a range of tactics to build brand awareness, create demand, and build a loyal customer base. Let’s explore the world of luxury brand