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Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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Berkshire Hathaway Inc. is a highly diversified American multinational conglomerate holding company headquartered in Omaha, Nebraska, United States. The company has a rich history, dating back to 1839 when it was established as a textile manufacturer. However, under the visionary leadership of Chairman and CEO Warren Buffett and Vice Chairman
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Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because they understand that marketing is one of the most crucial aspects of a business venture, which greatly determines its
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In the fiercely competitive snack food industry, Lay's has risen to become a global favourite. With its delectable range of chips and a continuous stream of new and exciting flavours, Lay's has solidified its position as the go-to brand for chip lovers worldwide. This article explores the key elements of
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Adidas, the second-largest sportswear manufacturer in the world, is a German Multinational corporation founded by Adoft Dassler. Adidas is mainly a sportswear manufacturer with the categories of clothing, shoes, and other accessories. Looking at the beginning of Adidas was started in a house owned by Adolf's mother in 1924. Later,
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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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India's mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its journey to
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Condensing news articles into sixty-worded shorts of crisp information, Inshorts has become popular among people in the digital world in a very short span of time. This company was founded in 2013 by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav. Inshorts summarise news and blogs that can be swiped up
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OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain by room count providing a comfortable room stay and ensuring the acceptability of the services by the OYO's customers in more than 80 nations. Incorporated in 2013 by Ritesh Agarwal (one of the youngest Indian entrepreneurs, the
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In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has
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In the fashion industry, there exists a legendary American brand that has woven dreams into fabrics, and style into aspirations – Ralph Lauren. Founded in 1967 by the visionary Ralph Lauren himself, this global fashion powerhouse has left an indelible mark on the world of haute couture, capturing the hearts and
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Durex, a leading condom brand, has a rich history dating back to 1915 when The London Rubber Company was founded. It wasn’t until 1929 that the brand name Durex was registered. Known for its durability, reliability, and excellence, Durex gained a reputation for quality over the years. In 1970,
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In the ever-evolving world of sports and fitness, one name stands tall, outpacing the competition and breaking records like a true decathlete. Meet Decathlon, the global sporting goods retail juggernaut, founded on the principles of passion, performance, and perseverance. With its roots entrenched in France, Decathlon has risen to conquer
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Hewlett-Packard, better known as HP, has cemented its position as a juggernaut in the technology industry. With a remarkable history that dates back to its inception in a humble garage, the company has consistently pushed boundaries, achieving unparalleled success and growth. From its debut product, a test oscillator that revolutionized
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Heinz, With a history dating back to 1869, this culinary giant has left an indelible mark on the taste buds of millions worldwide. Founded in Pittsburgh, Pennsylvania by the visionary Henry J. Heinz, the company swiftly rose to prominence with its delectable canned foods, captivating the hearts of households everywhere.