Whatsapp is a social messaging app that helps people to communicate with one another just by having an active internet connection. Soon after the commercial hit of the Whatsapp messenger app, the developers decided to add some impressive features to fulfill the needs of the users. So it led to the implementation of WhatsApp video calling and audio calling features.
Soon after, the developer decided to help business people by implementing a WhatsApp money transfer facility. WhatsApp Business API was first introduced in the year 2018, which helped business people to portray their products in a better way.
What is WhatsApp API?
Covid-19 outbreak and continuous lockdowns have made people work online and go digital. In the same way, people started promoting their business on social media platforms and some messenger apps as well.
Whatsapp messenger is one of the most important messenger apps that has implemented WhatsApp API to help small and big business portray their products.
In simple words, the WhatsApp API acts as a support and sales channel that might helps users to find the preferred product according to their needs. The products and details will be listed in a WhatsApp account, and these details will be visible to all the contacts. Sometimes business owners might even receive a bulk order from their customers.
How to Apply for WhatsApp Business API?
The process is simple; anyone can apply for WhatsApp Business API just by following some simple steps. But people are often confused about choosing the right pathway for completing the process. Below mentioned points might guide people in a better way to create a Whatsapp Business API account with ease.
Choose The Right Platform
In general, there are two methods for creating a Whatsapp Business API account; users can either create an account directly or use a third-party application to create and utilize WhatsApp Business API.
Whatsapp has provided some options to help users signup with the API, but doing this will be a disadvantage in some aspects.
Small-scale industries might suffer a lot to find the right platform to have the API on board. But companies who have the option to develop API might find it easy to develop the API.
This is an important factor that must be considered while choosing the platform to create Whatsapp Business API.
Having a third-party application will be an added advantage in many aspects because it can assist small companies in creating the API with ease. Without these third-party applications, companies might find it difficult to develop the API.
Small companies might have human resource problems and face many technical issues in developing an API. But having a third-party application for all these problems will be an added advantage.
Having a service provider will reduce human efforts and increases productivity instantly. Because of this reason, people prefer to use this kind of third-party service provider to increase the overall user experience in a better way.
Entering All The Essential Details
Soon after choosing the right platform, users should enter all the essential details required to complete the process. The authorized person must enter all the basic information, including company name, URL, region, production volume, and sales percentage.
Without entering these details, business owners will not be able to create a WhatsApp Business API account. The service provider and WhatsApp might require all the details for setting up a business API account. This will help users to process the account legally. As it is a business account, people should make sure to complete the process with ease.
Activating The Account
For activating the account, users should first enter the mobile number in which they will receive all the essential updates regarding WhatsApp Business. If the mobile number is already registered, there is no need for registration, but if the number is not registered, the company might request you to register the mobile number first.
Soon after the approval process, the account can be activated. This process might take a bit longer but can help people track what they do. Soon after completing this process, the entire message backup will be sent to the Business Solution Provider (BSP).
These steps will help people complete the activation process, but the templates and the features in WhatsApp will help enhance a business's sales percentage.
How to Get Started With WhatsApp Business API?
Implementing Impressive Message Template
It is necessary to setup up a WhatsApp Business API with an impressive message template as it will be visible to the clients directly. The visualization should be appealing and clear so that the users can easily understand the contents in a better way.
Moreover, WhatsApp Business has several rules, so people should follow these rules to implement various things in practice. For instance, HSM is one of the most effective methods by which WhatsApp monetizes the API service.
So people should make sure to raise a request and wait for approvals to complete the process.
Is a Green Tick Important for Your WhatsApp Business?
Yes! It is essential to have a green tick near the WhatsApp badge as it indicates the reliability of the seller. It means WhatsApp verifies the seller, so the users can no longer be worried about the reliability of the seller.
A reputed brand that prefers to send 500+ messages to their customers can receive the badge easily.
Completing the entire process might take a long time but will benefit both buyers and sellers. Small business owners who prefer to have a WhatsApp business should make sure to utilize this properly to obtain more clients.
Generating leads, asking for customers' feedback, sending timely promotional messages through chatbots, and much more automation can be made using the Whatsapp Business API feature.
Benefits of WhatsApp Business API?
Anything and everything can be altered according to the business need. Even the language and also the automation can be altered according to the need of the user. In simple words, people can easily have a look at the things that can be carried out using this business API.
Directing the customers into the WhatsApp chatbox has also been made easy by using this API. To do this, business owners can easily post some advertisements online, which will eventually help in obtaining better sales targets.
Moreover, sending personalized messages will also be an added advantage in many aspects as it might attract users in a better way.
Now people might find it easy to complete the process. So make sure to use WhatsApp API features to enhance the overall user experience in a better way. Most users find it difficult to choose the right platform but might choose the right one soon after utilizing WhatsApp API. It reduces human efforts and enhances the overall user experience by providing better quality outputs.
How can I get WhatsApp Business API approval?
You must create a WhatsApp Business account on the mobile number you wish to receive updates for WhatsApp Business. You will receive a code and your business verification process will be started.
How can I install WhatsApp Business API?
You can install WhatsApp Business API by applying yourself on the website or by using third-party software.