AI in Action: How Founders Are Driving Smarter Business Practices and Operations with AI

AI Insights

Muskaan Kapoor

03 May 2025 — 5 min read

Founders Share How AI Is Driving Smarter Business Practices and Operations

AI is no longer just a buzzword. It has become the driving force behind smarter, faster business decisions today. To gain a better understanding of how different businesses are utilising AI, StartupTalky connected with founders to gather insights from them. From transforming HR practices to optimising client projects, AI is becoming the backbone of smarter operations. It is not just about automation anymore, it is about making more informed, real-time decisions that impact every part of a business. In this article, we share insights from industry leaders who are using AI to stay ahead, offering a glimpse into how AI is setting the new standard for success.

AI-Driven Decision-Making: The New Business Standard

Aditya Chhabra, Founder & Chief Technology Officer at CreateBytes, explains how AI has been instrumental in reshaping his company’s approach to data and operations. “AI bots that work across teams, comprehend briefs, evaluate behaviour, and proactively reveal insights power more than 70% of our design, development, and content. Real-time, insight-driven workflows and 60% faster execution are all powered by an AI-first core,” says Chhabra.

For CreateBytes, AI is not just a tool but a foundational element of their business model. AI acts as a “live, intelligent layer” that informs every choice they make. “We don’t just move fast, we think fast as well,” Chhabra adds, highlighting how AI has accelerated decision-making and improved the overall efficiency of their operations.

One of their standout innovations is the Scope-to-Solution LLM-powered engine, which has reduced the time to assess briefs and deliver solutions from 5-7 days to just three hours. “Pre-sales is becoming an intelligent, automated engine thanks to agentic AI,” says Chhabra.

AI Empowering Smarter HR Decisions

At Amara.ai, Founder Vikas Kakkar emphasises how AI is transforming human resources by providing deeper insights into employee engagement and retention. “By continuously monitoring employee interactions and feedback, our AI-powered chatbot identifies patterns in real-time, enabling HR teams to proactively address concerns and enhance employee experiences,” explains Kakkar.

One specific example of AI’s impact was at RenewBuy, where Amara.ai’s platform helped reduce voluntary employee attrition by 15%. The AI-driven system analysed employee sentiment and resolved over 91% of feedback issues, saving the company over 20 months of HR time annually. “This data-driven approach allowed RenewBuy to make informed decisions that improved retention and overall employee satisfaction,” Kakkar adds.

Predictive Analytics Optimising Client Projects

AI has also proven valuable in optimising client projects and operations. RSK Business Solutions, led by Managing Director and a founding member Praveen Joshi, uses AI to analyse vast datasets and predict demand, optimise resources, and understand client sentiment. “Predictive analytics help us forecast demand, optimise resources, and understand client sentiment. This has led to enhanced project turnaround times and higher client satisfaction,” says Joshi.

A key example is how RSK improved project allocation using AI-driven analytics. “By analysing past performance, team dynamics, and workloads, our models recommend optimal staffing for new projects. This has led to a 20% increase in on-time delivery, better resource utilisation, and more balanced workloads,” Joshi explains. The AI-driven process has helped RSK move from reactive decision-making to a more proactive and strategic approach.

AI in Credit Risk Assessment and Wellness Solutions

In the financial services sector, SaveIN has utilised AI to enhance its credit underwriting process. Jitin Bhasin, CEO and Founder, SaveIN, shares, “AI enables continuous refinement of our underwriting frameworks, resulting in more precise and efficient credit decisions. AI is also leveraged in welUp, SaveIN’s wellness platform, to offer personalised health and wellness services to employees, showcasing its broader impact beyond financial services.” This has allowed SaveIN to improve decision-making across the customer lifecycle and enhance the user experience.

One standout example is SaveIN’s credit underwriting engine, which uses AI to segment risk and predict repayment behaviour. “This AI-driven approach has made our credit approval process faster, more accurate, and scalable,” says Bhasin.

AI-Enabled Automation for Greater Efficiency

For Autonom8, AI has been integrated into their low-code platform to create smarter automation workflows. “Our Gen-AI-powered 'co-pilot' guides users through workflow creation using conversational AI. For example, banks now effortlessly automate customer onboarding and compliance checks. This reduces onboarding from days to minutes, improving customer experience and ensuring full compliance,” explains Balakrishnan Kavikkal, Co-Founder and CEO of Autonom8.

The ability to automate complex tasks using GenAI has significantly improved operational efficiency, particularly in industries like banking, healthcare, and customer service. Kavikkal adds, “These real-time, AI-driven decisions directly lead to faster operations and greater customer satisfaction.”

AI for Personalisation and Customer Satisfaction

Merch Matters uses AI to enhance customer experiences through personalised gifting. “AI helps us understand customer preferences and forecast demand better. It acts as an intelligent assistant, going through data and clearing the air for us. The Gifts Trend Dashboard uses AI to tell us how to stock inventory better and personalise experiences. This has made our decision-making speedy, sharp, and ever so close to what truly matters to our clients,” says Karan Sehdev, Founder, Merch Matters.

For example, during last year’s festive season, AI helped identify an emerging trend for eco-friendly wrap options. This led Merch Matters to adopt sustainability practices early, resulting in happier clients and increased repeat orders. “AI not only cuts down on costs but also helps us grow consciously as a business,” Sehdev adds.

To wrap up, AI is clearly transforming how businesses operate and make decisions. The insights shared by industry leaders show just how crucial AI is in helping companies stay ahead. As AI keeps growing, it is becoming clear that adopting this technology is vital for businesses looking to stay competitive.