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The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi,
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According to a report by Decipher, the profound connection that people in India have with their furry friends is evident in the incredible evolution of the pet industry in the country. Approximately 32 million people in India own pets, and that number is growing at a rate of 11 percent
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The name Adidas is instantly recognizable to the vast majority of people on the planet. This German brand has widespread support among athletes. This brand has grown into a trillion-dollar behemoth because of its strong web presence and worldwide store presence. Nevertheless, it recently ended its 30-year successful run with
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India's leading digital commerce entity Flipkart is working to venture into the fast-paced world of quick commerce to meet the burgeoning demand for rapid delivery of everyday essentials. Flipkart has recently unveiled its latest initiative of same-day delivery service now available in 20 major Indian cities. This strategic
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Holi, the Festival of Colours, Love, and Spring, is a vibrant and significant Hindu celebration originating in the Indian subcontinent. This cultural event allows Hindus and non-Hindus alike to engage in playful revelry by smearing each other with vivid colors like powder and water. While Holi's roots lie
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While your skin endures the challenges of pollution, stress, weather fluctuations, poor lifestyle habits, and lack of sleep, skincare brands in India and globally are evolving with strategies driven by artificial intelligence (AI) to attract more customers and set notable trends in beauty and personal care products. Gone are the
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The educational system is undergoing a technological revolution, just like many other parts of the economy. Teachers no longer require traditional classroom tools like blackboards and chalk. Instead of or in addition to these components, smart class systems are used. The field of educational technology also called EdTech is also
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In recent years, India has witnessed a remarkable surge in startups achieving the prestigious "unicorn" status. These privately held startup companies, valued at over $1 billion, signify the vibrant growth of India's startup ecosystem. While the United States and China lead globally in the number of
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In Indian metro cities, the retail sector is changing fast with instant apps. Instant grocery delivery apps—Blinkit, Zepto, Swiggy Instamart, BBNow, and Dunzo Daily are leading this shift, making everyday shopping a breeze. They are not just names; they represent the vanguard of quick commerce. These instant delivery apps
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Niranjan Hiranandani is highly esteemed in the Indian business realm, particularly for his role as co-founder and managing director of the Hiranandani Group. His contributions have been instrumental in shaping India's real estate sector, earning him recognition as one of the country's foremost billionaire entrepreneurs. With
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The EdTech industry in India has experienced exponential growth in recent years, transforming the landscape of education and providing innovative solutions to learners across the country. In 2020, India's educational technology sector, called EdTech, was valued at more than 2.8 billion U.S. dollars. By 2025, projections
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A recent poll by MMA India and Publicis Commerce found that 63 percent of direct-to-consumer (D2C) enterprises are not profitable at all, and 80 percent have not yet achieved profitability. Twelve percent of Direct-to-Consumer businesses have declared profitability, according to the survey on March 6, 2024. Twenty-five percent of those