Berrylush - Enhancing the Era of Fashion for Women With Its Dresses

Purbalee Dutta Purbalee Dutta
Jun 23, 2022 4 min read
Berrylush - Enhancing the Era of Fashion for Women With Its Dresses

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Berrylush.

We all do love to stay in fashion, right? In the era of the 21st century, the styling trends of the fashion sector are currently dominating the globe more than ever! In this present era, companies are not only controlling the procedure of the people's dressing sense but also the trends in makeup, fashion, and many more. During the 60s flares weren't everything but also the particular styling stuff defined an entire generation which is prominent to date. Fashion is very bold and this boldness is reflecting the ongoing generation who are not at all frightened of speaking on their face. It is simply not just a means of clothing but also showcases your personality.

Berrylush is a company brought into existence, especially for the younger women generations who are concerned more and genuinely about looking good and having fun. Read the Berrylush success story below!

Berrylush - Company Highlights

Startup Name Berrylush
Headquarters Noida, UP, India
Industry E-Commerce, Fashion, and Textiles
Founders Alok Paul and Anusha Chandrashekar
Founded 1st September 2018
Website berrylush.com

Berrylush - About
Berrylush - Industry
Berrylush - Founders and Team
Berrylush - Startup Story
Berrylush - Mission and Vision
Berrylush - Tagline and Logo
Berrylush - Business Model
Berrylush - Revenue Model
Berrylush - Online and Social Media Presence

Berrylush - About

Berrylush is a very inspiring clothing company for women of younger ages looking forward to looking decent and confident. It is quite an affordable clothing company that mainly provides its consumers with the best online shopping experience on the Internet. Their concept is to make females glow with their exotic designed dresses.

Berrylush - Industry

The Indian textile marketplace is anticipated to be growing and its worth is gonna rise to $209 billion by 2029! Cotton production is also anticipated to reach 37.10 million bales. The marketplace is additionally anticipated to regain and then grow by 10% to reach $190 billion by 2025-26.

Berrylush - Founders and Team

Alok Paul and Anusha Chandrashekar - Berrylush Co-founders
Alok Paul and Anusha Chandrashekar - Berrylush Co-founders

Alok Paul and Anusha Chandrashekar are the founders of the company Berrylush.

Alok Paul

Alok Paul is presently the co-founder of two different companies namely Berrylush and Prime Seller Hub. Initially, he was an engineer and he worked at companies like Accenture.

Anusha Chandrashekar

Anusha Chandrashekar is the co-founder and the CEO of the company Berrylush! She also began her career as an engineer and she worked in companies like Tata Consultancy Services and Deloitte.

Berrylush - Startup Story

Alok Paul and Anusha Chandrashekar began the company Berrylush with just four machines and a very little squad. Anusha was an IIM Raipur graduate who always used to be relatively intense about the fashion sector and did dream of running a women’s western wear brand all on her own. And her batchmate, Alok, was enthusiastic about creating eCommerce businesses!

Both got married to each other and also gave importance to each other's attention. Soon after the couple inaugurated an online women’s western wear brand ο»ΏBerrylushο»Ώ in Noida, India.

Berrylush - Mission and Vision

The mission and the vision of the company Berrylush is to make females feel completely different whenever wearing Berrylush dresses.

Berrylush Logo
Berrylush Logo

The tagline of the company Berrylush is, 'You are already beautiful. Our mission is to make you feel that way.'

Berrylush - Business Model

Berrylush business model is an asset-light model! The brand has got just two destinations situated in Noida which is an office and a manufacturing department which has got around 120 machines within. There are 14 regional fabricators who manufacture solely for the brand Berrylush.

The clothes are sold directly to the consumers with the help of Myntra which holds around (55 percent of the sales), the official website which holds around (20 percent of the sales), Ajio also holds around (10 percent of the sales), and additionally, others hold (15 percent of the sales).


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Berrylush - Revenue Model

Berrylush is an e-commerce brand and hence the term e-commerce makes the concept quite easier for all to understand how the company is earning money. The statistics mentioned above showcases a part and is a simple B2B (Business 2 Business) retail company.

Berrylush - Online and Social Media Presence

Berrylush is a very famous name and most of the girls reading this article know quite well about the brand. It is relatively a renowned brand if you are looking forward to online shopping, especially from the platforms of Nykaa Fashion, Amazon, Flipkart, Myntra, Ajio and so on.

Other than the shopping spaces, Berrylush is actively present on the social media pages of Instagram, Facebook, and also has got its name on various web portals.

FAQs

When was Berrylush founded?

Berrylush was founded in 2018.

Who is the founder of Berrylush?

Berrylush was founded by Alok Paul and Anusha Chandrashekar.

What are the platforms to buy Berrylush dresses?

Berrylush dresses are sold on different platforms:

  • Berrylush
  • Myntra
  • Nykaa
  • Amazon
  • Ajio
  • Flipkart
  • Poshmark

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