In our lifetime, almost every one of us has heard, even if it’s just once, that music is a universal language, which transcends boundaries, space, and time. This boy band from South Korea, with their love for music, proved the above sentence with their hard work and passion.
Bangtan Sonyeondan, popularly known as BTS is a Korean pop also known as K-Pop group from South Korea, which is conquering the whole world with their music. They debuted in the year 2013. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The band is under Big Hit Music, a subsidiary of Hybe Corporation.
The two times Grammy nominees have now become some of the biggest artists in the music industry, their songs are all about messages of self-love, depression, societal issues, dreams, basically everything that today’s youth faces in their everyday life. The relatability of the songs made the band, a group of global superstars. They speak about bullying and the hardships that come while struggling with today’s world and also about mental health. Recently, they have become the first Asian in the history of American Music Awards, to win the Artist of the year.
Their influence is so huge that they have attended and addressed in the UN General Assembly twice. In 2018, they launched their ‘Love Myself’ campaign and partnered up with UNICEF to prevent violence against children and teenagers. Not only that, this year before addressing in the UN, all the seven of them were appointed as ‘special presidential envoy for future generations and culture’ by the President of South Korea, Moon Jae-in.
They are not just a K-pop sensation anymore; in fact, they are much more than that. It wouldn’t be wrong to say that they are a global phenomenon. They are proving their mettle each and every day by the messages conveyed through their heart-touching songs.
By singing in three languages; Korean, Japanese and English, the band is collecting fans from all over the globe. BTS’s previous albums and songs have always been a talk of the music industry, be it their album ‘Wings’ or ‘Love Yourself: Answer’ or ‘Map Of The Soul: 7’. Their current songs ‘Dynamite’, ‘Life Goes On’, ‘Butter’ and ‘Permission To Dance’ are soaring in popularity and have taken the spot of number 1 in Billboard Hot 100 list numerous times.
Due to their impact, several brands have made them their ambassadors and are attracting attention from all around the world. In this article, we will talk about those brands, which are endorsed by the current biggest boy band in the world. So, let’s get started.
“The endorsement process is an evolution. What you try to do is you endorse someone that you believe in and their ideas and their solutions align with yours.”
One of the biggest technology giants in the world, Samsung, founded in the year 1969 is a South Korean multinational company famous for its electronic components, especially its smartphones. The tech giant operates in over 74 countries and has over 290,000 numbers of employees under it. Samsung’s smartphones are a big competitor of Apple’s iPhone, Vivo, Oppo, and Xiaomi.
Samsung roped in BTS as their Global brand ambassador for their smartphones in the year 2020 and launched S20 plus edition. This year the band unveils the Galaxy buds and the Galaxy Z Fold and Flip series and the series has broken their own sales records.
The world’s one of the most, if not the most popular burger chain McDonald's was founded in the year 1955 by Maurice McDonald and Richard McDonald. The largest fast-food chain collaborated for their campaign with the BTS this year in April and released and included ‘The BTS Meal’ in their menu.
The meal consisted of 10 chicken nuggets, medium-sized fries, and coke, plus two dipping sauces Cajun and sweet chilli to give the flavour of South Korea. The packaging features the group’s logo and its symbolic colour, purple. The sales of this meal rocketed in 49 countries and made headlines.
This South Korean-based company deals with home appliances like water purifiers, air purifiers and it was founded in the year 1989 by Yoon Seok-geum. The company paired up with BTS and made them their brand ambassador this year in the month of March.
As per Coway, they wanted to enter the global market with the help of the band and have already become the highest-ranking water purifier brand in South Korea. Apart from that, the brand has experienced a huge hike in its sales in Malaysia and has made the country, one of its biggest markets outside South Korea.
This global healthcare company is popularly known for manufacturing luxury massage chairs is based in Seoul and was founded in the year 2007. The band collaborated with the company to promote their massage chairs in the year 2020. The brand’s customer base kept increasing and broke several of its sales records. Plus, the company experienced customers from the younger generation buying the product.
South Korea’s most loved beverage brand Chilsung Cider collaborated with the K-Pop band in the year 2020 and made them the brand’s new face. During their 70th anniversary, the brand released the Chilsung Cider X BTS miniature set that sold out in just 10 minutes.
This company famous for its sports clothing, footwear, and accessories was founded in the year 1948 by Rudolf Dassler. Puma is the third-largest sportswear manufacturing brand operates in 120 countries and has over 13,00 employees. The brand collaborated with the septet in the year 2015 and has launched various fashionable items since then. One of the items, the black and white sneakers launched by the brand collaborating with BTS experienced massive popularity.
Another sportswear company famous for making products for men, women and kids was founded in the year 1911. BTS become the brand ambassador of Fila in 2019 and has over 800 employees working for the brand. The company operates in almost 70 countries. This year they launched ‘2021 Summer Collection’ and ‘2021 Winter Collection’ with the band that witnessed soaring popularity for the collections.
The Beer brand by Lotte Chilsung beverage made the septet their face in this year on the month of April. Such is the influence that the advertisement comprises of the band kept on trending on the top after its launch on YouTube for four days in South Korea.
KB Kookmin Bank
The band became the face of this bank in 2018. It is one of South Korea’s major banks. They collaborated and released debit cards and saving programs that feature BTS. It was mostly done to target the customer base of the young generation.
This French fashion house and luxury apparel company is one of the most famous brands in the world. It was founded in the year 1854 by Louis Vuitton. The brand made BTS their brand ambassador in the month of April of this year and welcomed them into their family. The group got featured in the Louis Vuitton’s Men’s Fall-Winter 2021 Fashion Show post the announcement of their collaboration.
This chewing gum brand under Lotte Confectionary collaborated with the band this year in the month of May. It was a campaign called ‘Smile to Smile Project’ where the band conveyed positive messages when the world is suffering from a deadly pandemic. The brand’s aim is to make people smile even in tough times as per the campaign.
This Indonesian technology company was founded in the year 2009 by William Tanuwijaya. It is one of the largest technology companies from Southeast Asia mostly specializing in e-commerce. BTS partnered up with Tokopedia in 2019 as their brand ambassadors and since then it has produced a number of commercials featuring the septet.
South Korea is known for its skincare and makeup products. VT Cosmetics, a Korean brand collaborated with BTS and launched several makeup products that received high popularity all over South Korea.
The multinational automotive manufacturing company is famous worldwide. It was founded in the year 1967 by Chung Ju-Yung and its headquarters is based in Seoul, South Korea. The brand welcomes BTS as their global ambassador in 2018 and since then has partnered up with the band for several marketing campaigns and has also achieved in capturing the attention of young customers. The company with BTS is on a mission to promote its future technologies.
BTS has proven that language is not a barrier if you love something and strive harder to achieve it. With over 41.7 million followers on Twitter, they remain one of the most influential artists in the music industry.
People follow them and get inspired by them not only because of the messages that they convey through their music but also the values and ethics that they stand for. Numbers of brands are collaborating with them because they understand what kind of power these seven men have in inspiring millions of people.
Who is BTS?
BTS is also known as Bangtan Sonyeondan or Bangtan Boys is a 7 member K-Pop boy band from South Korea. It is comprised of 7 members, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.
What are the brands endorsed by BTS?
Brands endorsed by BTS are Samsung, Louis Vuitton, McDonald's, Coway, Hyundai, Bodyfriend, Tokopedia, Xylitol, KB Kookmin, BankVT Cosmetics, Fila, Puma, Chilsung, Cider, and Kloud.
What is the net worth of BTS?
The net worth of BTS in 2021, is an estimated $100 million.