How Clovia Became The Most Trusted Online Lingerie Retailer?

Purbalee Dutta Purbalee Dutta
Mar 21, 2022 7 min read
How Clovia Became The Most Trusted Online Lingerie Retailer?

There are still several girls or women present on this planet who feel too hesitant to talk about lingerie with a salesman while shopping, and probably it ends up offering a bizarre feeling! Perhaps you, the one reading this article, also might have felt, experienced or maybe gone through this circumstance various times and we all females know well what it feels like. To remove this feeling or situation, Clovia came into existence.

Clovia is currently one of the leading online lingerie portals in India where individuals can get budget-friendly products for themselves. Lingerie is such a thing that all females need regularly and is also quite an essential part of every female's daily life. Not only comfort but also Clovia products have got the responsibility of boosting confidence and presently several females do consider and recommend Clovia to undoubtedly be the best and be trusted by. Read the Clovia Success Story below!

Clovia - Company Highlights

Startup Name Clovia
Headquarters Noida, Uttar Pradesh
Industry E-Commerce, Fashion Retail
Founder Neha Kant, Pankaj Vermani, and Suman Chowdhury
Founded 2012
Total Funding Raised $22.7 Million
Parent Organisation Purple Panda Fashions Pvt Ltd.
Website clovia.com

Clovia - About
Clovia - Industry
Clovia - Founders and Team
Clovia - Startup Story
Clovia - Mission and Vision
Clovia - Tagline and Logo
Clovia - Business Model
Clovia - Revenue Model
Clovia - Funding
Clovia - Growth
Clovia - Online and Social Media Presence
Clovia - Advertisements and Social Media Campaigns
Clovia - Competitors
Clovia - Future Plans

Clovia Startup story

Clovia - About

Clovia is a current lingerie brand present in India! Not only simple or daily to use lingerie Clovia designs, but also the team has got fashion lingerie to showcase to its consumers. Decent fabrics, good quality satins and exotic laces are used to design the products and hence, presently, it is selected to be one of the top lingerie shopping brands in the country of India.

On Sunday, 20th March 2022, The retail giant Reliance has acquired majority of stakes in Purple Panda Fashions Pvt Ltd. - The owner of Clovia. Reliance Retailο»Ώ Ventures Ltd. has owned 89% stakes in Clovia.

Clovia - Industry

In 2020, the e-commerce industry of India was the 8th largest market chasing France and a stance forward to Canada. In 2021, the Indian e-commerce market grew by 5% with an anticipated sales of US$ 56.6 billion.

From 2017 to 2020, India's revenue generation jumped from around US$ 39 billion to thrice the amount and during that period the rate was highest in the entire globe.

Clovia - Founders and Team

The founders of the company Clovia are Neha Kant, Pankaj Vermani and Suman Chowdhury.

Neha Kant

Neha Kant - Clovia Founder
Neha Kant - Clovia Founder

Neha Kant is the founder and the director of Clovia Lingerie! She has been working over here since the beginning and it is 9 years and 7 months now. Neha began her career as an Account Executive at FCB ULKA and then she changed companies and worked at India Today and Smile Interactive Technologies Group. At both places, she served as a marketing head. She is a Mathematics graduate at Delhi University and completed her course in Business Management from the FORE School of Management, New Delhi, India.

Pankaj Vermani

Pankaj Vermani - Clovia Founder

Pankaj Vermani is the founder of Clovia and the present CEO of the renowned lingerie company of India. He began his career as an Engineering Intern at GlobalLogic and then changed positions, founded companies, and also served various companies. He completed his education at the Indian Institute of Technology, Delhi.

Suman Chowdhury

Suman Chowdhury is the co-founder and the COO at Clovia! He began his journey as a senior designer and then as the others eventually started changing his positions in various companies. Suman worked at Lee Cooper as a Product Manager and many more. He is an ex-student of Kendriya Vidyalaya and Kolkata University. Also, he has got an Advanced Diploma in Fashion Designing from the National Institute of Fashion Design.

Clovia - Startup Story

Clovia is a lingerie shopping brand and 10 years back, the word lingerie was not so common in India as it is today! As mentioned above, women felt quite uncomfortable shopping from the normal departmental stores present in the marketplace and this is what Neha thought of changing.

Her travel to Europe made her mind open that India is lagging in terms of lingerie and new products are to be launched. Also, since many felt shy to talk to the salesmen in the normal stores about lingerie and stuff she just tried to change the stereotype and make women feel more enthusiastic in every aspect. This is where Clovia stepped into the scenario with numerous thoughts and sought to rise high.

Clovia - Mission and Vision

The mission of the company Clovia is devoted towards being a woman's go-to and the favourite online fate for all the everyday lingerie requirements! Clovia has got a nice variety of undergarments and night wears to offer to its consumers both stylish and superbly comfortable.

Not only this but also Clovia has got sexy and muggy bridal lingerie sets for the newlywed brides, honeymoon lingerie sets for beaches and so on. The vision is to see the demand for Clovia growing every passing day.


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The tagline of the company Clovia is, 'offering joy'. The actual goal is to aid the consumers with such comfy and exotic products that all the females can find both happiness and joy in every little way they can.

Clovia - Business Model

The business model is quite simple over here! It is an online e-commerce brand just like other e-commerce giants such as Flipkart, Amazon, etc. According to each one's specific choices, consumers do buy from their web portals. Reports say that products are easy to stock and because of several sorts of designs, Clovia has gained both love and popularity.

Clovia - Revenue Model

Clovia is earning from what it is selling online. Its variety is the reason behind its popularity! Online is considered to be a better space now rather than that of the offline marketplace and hence it is doing well if talking in terms of generating revenue. Apart from this, through promotions both digital and print it is also earning money.

Exclusive deals are shared through emails with the existing consumers and this helps Clovia to distract people and earn automatically. Hence, sharing is beneficial!

Clovia - Funding

Clovia has raised a total funding of $ 22.7 Million.

Date Stage Amount Investors
December 2020 Series C $4 Million Golden Birch Investments, She Capital
January 2019 Series C $10 Million AT Capital
April 2017 Series B $4 Million Ravi Dhariwal, Singularity Ventures
June 2015 Series A $4.7 Million IvyCap Ventures

Clovia - Growth

Clovia witnessed good growth during the pandemic period. Since people have been working from home for the last two years, individuals thought of buying the essentials online and more specifically lingerie is a daily need just like food and water. The lingerie market is known to be growing extensively by 2025.

Clovia saw decent growth last year and is currently claiming to generate double this year.

Clovia - Online and Social Media Presence

Clovia has got a really good reach on today's planet because it has become a trendsetter in both hearts and minds of the women's community. It has got social media profiles on LinkedIn and Instagram respectively. One is professional and the other one is social.

Both are quite famous on today's date and not only over here but also in various web portals like Pitchbook, Exchange4media and many other websites Clovia has got a say of it correspondingly.

Clovia - Advertisements and Social Media Campaigns

Clovia recently campaigned featuring its employees and thought about socially creating ideas of elegance standards and promoting body positivity. This is the idea because Clovia is a lingerie brand and it especially concentrates on nightwear, swimwear and many more. The name of the recent campaign is, 'Nothing but Real'.

Here at this advertising campaign, the nightwear was showcased by the members themselves.

Clovia - Competitors

The competitors of the company are Triumph, Jockey, and Enamor.

Triumph

Triumph is one of the biggest rivals of the company Clovia! It is headquartered in Mumbai, Maharashtra, India and was founded in 1886. Triumph works in the Apparel Retail Industry.

Jockey

Jockey is also one of the top competitors of Clovia. It is headquartered in Kenosha, Wisconsin and was founded in 1876. Jockey competes in the same Apparel Retail Industry.

Enamor

Enamor is a top competitor of Clovia. It is headquartered in Bengaluru, Karnataka, India and was founded in 2001. Enamor works in the Apparel, Accessories and Fashion Sector.

Clovia - Future Plans

Clovia is planning towards entering the overseas market by next year! It is willing to open stores in the markets of Indonesia and Malaysia to enhance its international network. Since the brand Clovia did see good growth it is willing for an expansion soon.

FAQs

When was Clovia founded?

Clovia was founded in 2012.

Who is the founder of Clovia?

Neha Kant, Pankaj Vermani and Suman Chowdhury are the founders of Clovia.

Is Clovia an Indian brand?

Yes, Clovia is an Indian brand based in Noida, U.P.

Has Clovia been acquired by Reliance Retail?

Reliance Retail acquired 89% stake in Clovia.

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