EasyPoker - Host Poker Nights Without Chips or Playing Cards!

Are you stuck in situations when you want to play poker but don't have cards and chips with you? EasyPoker is designed to solve this problem. It is the digital substitute for the traditional silver case poker set. This means you can use the EasyPoker app to host poker nights with friends - no physical poker chips or playing cards needed.

Now, you can play Poker at the bar, around the campfire - anytime, anywhere. Read this article to know more about the EasyPoker app, product, founders, logo, business model, revenue, growth, challenges, funding, and achievements.

EasyPoker - Company Highlights

Startup Name EasyPoker
Headquarter Aarhus, Denmark
Sector App, Online Gaming
Founders Tobias Oliver Eberhard, Ulrik Hunskjær, Martin Jensen, Anders Eggert
Founded 2019
Legal Name EasyPoker ApS
Website easy.poker
Contact allin@easy.poker

About EasyPoker and How it Works
EasyPoker - Target Market Size
How was EasyPoker Started?
EasyPoker - Product/Services
Founders of EasyPoker and team
EasyPoker - Name, Tagline, and Logo
EasyPoker - Business Model and Revenue Model
EasyPoker - Startup Launch
EasyPoker - User Acquisition and Growth
EasyPoker - Startup Challenges
EasyPoker - Funding and Investors
EasyPoker - Recognition and Achievements


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About EasyPoker and How it Works

EasyPoker is the digital substitute for the traditional silver case poker set. This means you can use the EasyPoker app to host poker nights with friends - no physical poker chips or playing cards needed.

The app's core mission is to bring back live poker with friends by making it as easy and convenient as online poker - all while still maintaining the feel of classic face-to-face poker.

At the moment the team is focusing on delivering COVID-19 friendly poker nights, making sure casual players don’t have to cancel their weekly games during the pandemic.

EasyPoker - Target Market Size

EasyPoker is operating in the market of both online poker and classic “offline” poker. Worldwide approximately 400,000,000 people consider themselves casual or experienced poker players. The market has a 12% CAGR (source: Adroit Market Research).

The market will become more digitized and using virtual playing cards and chips will become the new normal. This will both have something to do with convenience, connecting friends across borders, and the international COVID-19 pandemic that has put extra focus on the spread of bacteria by human interaction.

And on top of this, the company, of course, operate in the market of ‘casual gaming’, since the app is removing the usual struggles of facilitating face-to-face poker, meaning a game of poker with your friends will be just a tap away - probably leading to more frequent, casual games.


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How was EasyPoker Started?

Tobias Oliver Eberhard, a co-founder of EasyPoker, had the idea for EasyPoker years back on a trip with his friends. They wanted to play poker but did not have a poker set. They ended up ripping small pieces of paper and cracking matches to use as “poker chips”.

Back then he was working on another startup so did not have the time to pursue this obvious gap in the market. Two years later Tobias ended up selling his first startup and then went to pursue the idea of making social poker digital. Tobias met his co-founders in college.

"We hit it off right away, as we all had an interest in digital entrepreneurship and apps. Before starting any development we created an interactive (non-functional) prototype using the Marvel App. We gave it to our friends in the poker community and asked for feedback on the concept", recalls Tobias Oliver Eberhard, founder of EasyPoker.

After that, they started posting pictures and videos of the prototype on social media to see the reactions of potential users. Overall, people liked what the team was working on, as most of them had been in a situation missing a poker set themselves. They collected and analyzed all the feedback they had gotten and then started the official development.

EasyPoker - Product/Services

The app works kinda like “Kahoot” for poker. A user creates a table and gets a 4 digits game code that he/she shares with his friends.

EasyPoker - Features
EasyPoker - Features

The app is designed to feel as close to using playing cards and poker chips in real life as possible. This means a completely new design compared to traditional poker apps. The app also does not offer players to buy chips to use in the game - It’s all included, which means no gambling of your real-life money (even simulated).

EasyPoker is also the first poker app to base its whole app on a subscription business model. The subscription gives access to extra features and bigger tables.


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Founders of EasyPoker and team

Tobias Oliver Eberhard, Ulrik Hunskjær, Martin Jensen, and Anders Eggert are founders of EasyPoker.

EasyPoker Founders
EasyPoker Founders

One of the co-founders (Ulrik Hunskjaer) is Tobias's cousin and the other two they met in college. They all have a BA in Multiplatform Storytelling & Production. Tobias (CEO of EasyPoker) and Anders Eggert (CFO) have a technical background from college while Ulrik (COO) and Martin Jensen (CGO) specialized in product development, marketing, and storytelling.

"It was actually pretty easy to convince the guys to start the app business as we have all just finished college and were looking to be a part of a startup or similar. I had recently just exited my old company and Ulrik Hunskjaer had just left a job at Niantic Labs (Pokemon GO, Ingress) as he wanted to pursue his own app ideas. It pretty much lined up perfectly", says Tobias Eberhard, CEO of EasyPoker.

Today the company has 5 employees - the 4 founders and a backend developer. They have a small office in Aarhus, but since the COVID-19 outbreak been working mostly remotely.

EasyPoker was the first “working title” the company had when the team first started development. The name is very generic and it’s not how Tobias would normally name a startup. But other poker apps (which they needed to stand out from) all had “creative” non-generic names. This meant they had to be thinking simple to stand out from the crowd.

EasyPoker Logo
EasyPoker Logo

The app's entire design is aimed to be as clean and effective as possible. According to Tobias, the team aims to design the app, logo, and marketing material as if Apple had to make a poker app. This means a clean, no-nonsense design and communication. Normally this would not make you stand out, but general poker marketing is very cluttered and sketchy, so it works well for EasyPoker.


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EasyPoker - Business Model and Revenue Model

EasyPoker works on a subscription based business model. The pricing is $5.99 monthly, $29.99 every 6 months or $39.99 annual.

EasyPoker - Startup Launch

As the team started posting images and videos of their prototype on social media platforms like Facebook, Instagram, Reddit, YouTube, they already had 1000+ email subscribers when launching (using a landing page created in WordPress + MailChimp). The founders managed to get most of them to sign up to become early users after the soft launch. Fun fact: The app did not officially launch until it had 150k users.

EasyPoker - User Acquisition and Growth

The startup has been looking into growth hacking, making it easy for users to invite more players right from within the app. Other than that they have created web content and done a lot of SEO/ASO. Recently the product launched on Product Hunt where it became the #1 Product of the day.

Today, EasyPoker has about 7,000 paying subscriptions on its platform. The platform has seen significant growth in the last 4 months and expects it to continue. The founders are looking for an investment that can help scale the product even more.


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EasyPoker - Startup Challenges

"We had a lot of challenges along the way. One major challenge was with a former team member that left the company. He wanted out and we had to keep going without him. We ended up hiring a replacement that we paid out of our own pocket.

After some months the former member wanted to re-join the company, making it a difficult situation for the team as we did not have a clear legal standpoint of what to do. Everything worked out in the end, but this has taught us to have professional contracts designed by lawyers. It’s expensive but worth it", recalls Tobias about the challenges faced by the startup.

EasyPoker - Funding and Investors

EasyPoker is currently bootstrapped and is looking for an investment that can help scale the product even more.

EasyPoker - Recognition and Achievements

According to the founder, launching the app is itself a big achievement. Most people don’t get this far. Second is successfully monetizing the users. The third is being able to make a living off an app you build yourself. And then of course being voted ‘#1 Product of the day’ on Product Hunt was a huge win, since the members there are often people from the tech industry.

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About Rishabh Rathi

Per-Final Year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn - https://www.linkedin.com/in/rishabhrathi22/
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