Generic Aadhaar - India's Fastest Growing Pharmaceutical Company

Avantika Bhardwaj Avantika Bhardwaj
Mar 7, 2021 10 min read
Generic Aadhaar - India's Fastest Growing Pharmaceutical Company

The content in this post has been approved by the organization it is based on.

According to statistics, about 60% of Indians cannot afford to buy medicines. The reason behind this inability is the high cost of medicines, something absolutely unnecessary in the Indian pharmaceutical market. About 85-90% of the medicines in the market are the generic variants which ideally should be available at pocket-friendly prices. However, people end up paying enormous amounts for these generics because the manufacturers market and promote such medicines extensively, resulting in high production costs. The irony of the matter is that generic medicines are supposed to be dirt cheap!

Realizing the gravity of the situation, Generic Aadhaar has embarked on a mission to make generic medicines available to Indians at the cheapest rates. It has disrupted the conventional pharma industry and is determined to empower single-store owners and pass on the benefit to the end customers.

Generic Aadhaar - Company Highlights

Company Name Generic Aadhaar
Headquarters Mumbai
Founder Arjun Deshpande
Founded 2018
Sector Pharma
Registered Entity Name Swasthya Lifescience Pvt Ltd.
Website genericaadhaar.com

Generic Aadhaar - About and How it Works
Generic Aadhaar - Founder
How Generic Aadhaar Began
Generic Aadhaar - Name, Tagline, and Logo
Generic Aadhaar - Vision and Mission
Generic Aadhaar - Target Market Size
Generic Aadhaar - Products and Services
Generic Aadhaar - Business and Revenue Model
Generic Aadhaar - Startup Launch
Generic Aadhaar - Challenges
Generic Aadhaar - Advisors and Mentors
Generic Aadhaar - Achievements and Recognitions
Generic Aadhaar - Future Plans


Generic Aadhaar - About and How it Works

The venture provides high-quality generic medicines from pharmaceutical manufacturers at cheap prices and increases the accessibility to these medicines all over India. Generic Aadhaar follows a unique pharmacy-aggregator–profit sharing business model to source generic drugs directly from the manufacturers. The items are then given to the retail pharmacies, thereby eliminating the 16-20 per cent wholesaler margin along with other layers of margins such as C&F agents in the trade.

The most important differentiator in the case of Generic Aadhaar is the fact that the inventory-carrying cost is very low when compared to stores that stock branded drugs. Since the stores are minimally designed, the overall cost of maintaining the business for franchises is also low. In addition, Generic Aadhaar helps small pharmacies earn double the profits and allows them to stay relevant in the market through the affordable medicines it provides.


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Generic Aadhaar ensures that the franchise is taken by an FDA-licensed retailer. The retailer should be a pharmacist; if not, he or she should appoint one before the franchisee is taken. The Generic Aadhaar team helps with branding and provides IT support and medicines to the outlet.

Generic Aadhaar - Founder

Arjun Deshpande founded Generic Aadhaar.

Generic Aadhaar Founder | Arjun Deshpande
Generic Aadhaar Founder | Arjun Deshpande

In 2018, the then 16-year-old set his eyes on the pharmaceutical industry in India with the vision of making medicines available to every Indian. At this novel age, Mr. Arjun Deshpande, one of India’s youngest and most dynamic entrepreneurs, founded the innovative venture we know today as Generic Aadhaar.

How Generic Aadhaar Began

Arjun used to travel across the world with his mother; she is in the international pharma business. He noticed that the various countries which he visited would import generic medicines from India and make them available to the masses at affordable rates. He wondered, “Why is this not the case in India when we are the manufacturing hub for pharmaceuticals?"

It stroked him and gave rise to the vision of creating a brand identity through 'Generic Aadhaar' outlets. Arjun, inspired by the Ratan Tata, wanted to serve the nation through his generic medicines initiative.


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Generic Aadhaar, the name says it all; it will give aadhaar to the customers on their medicine Bills on every purchase of Generic medicines. As a pharmaceutical company, Generic Aadhaar went for a white and green color combination. This combination is symbolic of the healthcare segment.

Generic Aadhaar Logo
Generic Aadhaar Logo

The tagline of Generic Aadhaar is “Daawaiya Kifaiti Daarome Lejayiye Aapne Gharome…”; it revolves around the access to affordable medicines.

Generic Aadhaar - Vision and Mission

Generic Aadhaar is a pharmaceutical company that wants to reach to every Indian with affordable medicines. Medicines do not count as luxury commodities. They are a necessity and everyone has the right to access good-quality, affordable medicines at reasonable rates. Generic Aadhaar holds a long-term vision of assisting the underprivileged sections for the betterment of India. The company is willing to pull out all the stops to ensure no Indian is barred from the availability of generic medicines.


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Generic Aadhaar - Target Market Size

India is a massive hub for medicine consumption and generation. Generic Aadhaar was operating 45 outlets and planned to reach out pan India by December 2020 through 800 plus retail outlets.

The pharmaceutical entity wants to touch every corner of India in the next five to seven years. It is getting calls from all parts of India for extending its franchise outlets. Generic Aadhaar is also working on an initiative called "Entrepreneurs under One Umbrella."


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Generic Aadhaar - Products and Services

Generic Aadhaar provides affordable generic medicines (particularly for the underprivileged classes of India) through its outlets that are present across the nation. The medicines sold by the company cover all types of ailments, be it minor diseases or life-threatening illnesses. The USP of the company is the pharmacy-aggregator business model wherein it sources generic drugs directly from the manufacturer and hands them over to the drug retailer who delivers medicines to the masses at cheap rates.


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Generic Aadhar supports single-retail drug stores all over India. It provides medication directly from WHO-GMP facility and has tied up with drug retailers from Mumbai, Pune, Bangalore, and Odisha in a profit-sharing model.

Generic Aadhaar - Business and Revenue Model

Generic Aadhaar follows a B2B and a B2C model. It is appointing franchisees across India by aggregating single medical stores that are in bad shape due to the intense competition in the pharmaceutical segment. The company is passing on various benefits to the franchise owners.

Generic Aadhaar has introduced a business model that can support multi-disciplinary medications. The stores are equipped to sell all types of allopathy medicines. The company is actually complementing the Indian government’s effort of making affordable medicines available to everyone.

Generic Aadhaar | General Chemist
Generic Aadhaar | General Chemist

Generic Aadhaar's franchising model helps in generating employment for the youth in India and also promotes entrepreneurship. While taking stock of the customer's advantage, Generic Aadhaar ensures that small chemists and retailers earn the benefits of the business too. The medicines are given to the pharmacies at their manufacturing cost which are then sold to customers, thereby reducing the retail price up to 80 per cent. The organization also collaborates with the manufacturers by increasing their supply as demand increases; manufacturing facilities in turn double their profits. Generic Aadhaar protects the interests of customers, retailers, and manufacturers alike.


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Generic Aadhaar - Startup Launch

They started this firm for helping and benefiting the people of India, and earlier there were very less targeted people. But now on word of Mouth they are getting Generic Aadhaar Outlets all over India for the people of India. Due to affordable medicines, they are growing and getting demands for their Brand “Generic Aadhaar” as an Identity in India.

They are not only aiming in their Business growth but they are also aiming to be the best in providing Generic Medicines to every Indian through their venture. Most of the senior citizen’s purchases generic medicines which have cut their medical bills up to 50% with the same effect of Branded Medicines.


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Generic Aadhaar - Challenges

The biggest challenge for Arjun Deshpande, the founder of Generic Aadhaar, was to make people aware of generic medicines and build their trust in such medicines. Buyers were more inclined towards branded medicines that were quite expensive when compared to their generic counterparts.

With passing time, misinformation on generic medicines gradually dispelled and Indians started to realize the benefits of purchasing them. During the COVID-19 pandemic, the Prime Minister also encouraged Indians through the ‘MAKE IN INDIA’ and ‘AATMANIRBHAR Bharat’ campaigns to purchase generic medicines and support Indian pharmaceutical brands on both national and international levels.

Generic Aadhaar | Team
Generic Aadhaar | Team

Nothing seems to stop Generic Aadhaar at the moment! Indians are now building reliance on the company's outlets for the purchase of medicines.

Generic Aadhaar - Advisors and Mentors

Shri Ratan Tata is Generic Aadhaar's sole mentor and guru. He also invested an undisclosed amount in the innovative venture.

Ratan Tata invested in Generic Aadhaar
Ratan Tata invested in Generic Aadhaar

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Generic Aadhaar- Achievements and Recognitions

Arjun Deshpande, the brains behind Generic Aadhaar, has several recognitions bestowed upon him.

  • At the Asia’s Biggest Entrepreneurship Awards 2020, Arjun Deshpande was awarded “Young Entrepreneur of the Year” by Mrs Madhuri Dixit Nene.
  • Young Achievers Award 2020 by Indian Achievers Forum India (IAFI).
  • Dynamic Entrepreneur of the Year 2020.
  • Indian Pharmaceutical Manufacturing Association felicitated him in the presence of the Chief Minister of Gujarat in 2019.

Being a young entrepreneur doesn’t mean he lacks experience; Arjun has always demonstrated his presence and abilities by sharing his journey in famous talk shows as a key-note speaker.

Generic Vs. Branded Medicine | Arjun Deshpande | TEDxDSCE
  • Ted x Bangalore – 2019.
  • CPHI China - 2019.
  • IIT Mumbai - 2019.
  • Dayanand Sagar, Bangalore - 2019.
  • KIIT University, Bhubaneswar - 2019.
  • Event organized by the Indian Pharmaceutical Manufacturing Association - 2019.
  • IIT RGPV Bhopal - 2019.

Generic Aadhaar - Future Plans

Generic Aadhaar is rapidly expanding the presence of its franchise outlets in India. The company had plans to open 800+ retail stores across India by December 2020. Generic Aadhaar is targeting not only tier-1 cities, but also tier-3 cities and rural towns of India. It is currently operating in 150 Indian cities and wants to have at least 100 Generic Aadhaar franchises in each of them.

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