Pronto Extends Series B to $45 Million at $200 Million Valuation, Doubling Its Valuation in a Month
Lachy Groom, co-founder of Physical Intelligence, leads $20 million extension; platform now processes 26,000 bookings daily
Pronto, the instant household services platform, today announced the close of its $45 million Series B, with Lachy Groom, co-founder of AI robotics company Physical Intelligence and an early backer of Zepto, joining the round with a $20 million investment. The new investment values Pronto at $200 million, doubling its valuation in about a month.
Since closing the first tranche of the Series B funding a month ago, Pronto has scaled its daily bookings to 26,000, up from about 18,000. More professionals have joined the platform. Its team has grown from 1,440 in January to 6,500 trained, background-verified Pros over four months.
The business is running at over 65% utilization, reflecting strong demand density and improving operational efficiency at scale.
"Organizing informal labor is going to be one of the defining shifts of the next decade in services. It is also one of the harder problems in the consumer economy. The work of the last year has been about that. The longer-term vision of Pronto is to be the world's largest labor organization platform," said Anjali Sardana, Founder and CEO of Pronto.
In urban India, finding help to run a home still happens almost entirely through word of mouth. Households rely on neighbours and building WhatsApp groups, and there is no real guarantee the person they hire actually shows up the next day. The workers, most of them women, are dealing with the same broken system from the other side. They work without contracts or reliable income, and when something goes wrong on a job, there is usually no one to call.
Pronto was built so neither side has to live with that. Households get Pros who are trained and background-verified, and who turn up when they say they will. The Pros get steady hours and pay that arrives on schedule.
The startup plans to deepen its presence in its existing cities over the next six months. It has also expanded to new services in recent weeks – opening car washing and gardening in some micromarkets and piloting home cooks in Bengaluru.
“Pronto’s ambition is to build the world’s largest labor organization platform, starting with the country that has the largest and least structured labor market in the world. The work underneath that is genuinely hard and most attempts in adjacent categories have struggled with the operational discipline. Anjali and the team are doing it at a level I haven’t seen elsewhere in this space,” said Lachy Groom, co-founder of Physical Intelligence.
