Shruti Mishra’s Double Shift: Building a Brand, Raising a Life

StartupTalky News

18 Jun 2025 — 3 min read

The Double Shift of Shruti Mishra: CEO by Day, Mother Always

New Delhi [India], June 18: Every morning, for Shruti Mishra, begins with a quiet ritual, a review of the day’s agenda and a strong cup of coffee. It’s a routine that bridges two very different but equally demanding worlds. On one side, she is the founder and driving force behind Image Stereo Marcom Pvt. Ltd., a boutique strategic communications consultancy that’s reshaping how brands craft and project their identities. On the other hand, she is a deeply present parent, raising a child with the same focus, patience, and intuition she brings into client meetings and board rooms.

Her journey is anything but linear, and that’s exactly what makes it inspiring. Shruti began her career in the adrenaline-charged world of television journalism, working with India’s leading news network, Aaj Tak. Over a decade, she reported from the frontlines of politics, culture, and entertainment, developing a deep instinct for storytelling, narrative framing, and audience psychology — skills that would become the backbone of her future work in branding.

When she transitioned into the world of marketing and communications, it wasn’t a detour — it was an evolution. At a leading Marcom agency in the NCR region, she rose swiftly from Assistant General Manager to Senior Vice President. Her impact was transformative: she not only led high-impact campaigns but also played a pivotal role in driving organisational growth, nurturing talent, and cultivating a culture rooted in performance, collaboration, and emotional intelligence.

In 2024, she launched Image Stereo, a brand communication and perception agency built around the philosophy of intelligent brand crafting. Unlike traditional agencies, Ilmage Stereo takes a deeply strategic and human-centric approach. It doesn’t just sell services, it offers solutions that position, differentiate, and future-proof brands across industries. In just one year, the firm has carved a niche, attracting a diverse clientele drawn to Shruti’s clarity of vision, nuanced storytelling, and strategic sharpness.

But the most compelling part of her story isn’t just professional. It’s the way she seamlessly integrates leadership and life. Shruti doesn’t see parenting and entrepreneurship as competing forces; she sees them as complementary. Motherhood, for her, is not a responsibility to be juggled, but a perspective that sharpens her leadership. It has taught her empathy, resilience, and adaptability, qualities that she now brings into every client conversation and team interaction.

She moves between boardrooms and bedtime rituals not as a balancing act, but as a conscious rhythm, living a life that embraces both ambition and affection, both deadlines and daydreams. She proves that the skills required to lead a company — clarity, consistency, compassion are the very same ones that raise confident, curious children.

Today, her influence stretches far beyond the brands she builds. Shruti is a respected voice in India’s marketing ecosystem, regularly featured in leading publications such as TOI, NDTV, Zee, Sakal Times, Adgully, and Exchange4Media. She is part of the prestigious G100 Media Arts & Communication global leadership circle and consults with global corporations through GLG (USA), bringing sharp insight and human-first strategy to the table. Her work and vision have earned her industry recognition, including the Business World Award for Emerging Marcom Leader of the Year — a testament to her rising impact in the world of strategic communication.

Amid all this, Shruti remains grounded — a mother, a mentor, and a role model. Her life is a remarkable testament to the fact that a woman can lead fearlessly in boardrooms, build a business from the ground up, and still come home to the warm chaos of motherhood, with the same energy, commitment, and heart.

Shruti Mishra’s story is not just one of professional ascent; it’s a story of transformation, passion, and purpose. For the younger generation, especially women dreaming of achieving it all, she is living proof that with the right blend of persistence, vision, and courage, nothing is out of reach.