The Success Story of Pubmatic: A game changer in the advertising for content creators

Shalini Rath Shalini Rath
Oct 26, 2022 6 min read
The Success Story of Pubmatic: A game changer in the advertising for content creators

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Pubmatic.

We are, of course, in the digital world, where every piece of information is available on the internet about news, sports, entertainment, products, and services. As a matter of fact, marketing products need the right set of advertising strategies to reach a mass audience.

To market different products and services, an online advertising company is a solution for publishing them on various digital mediums. An online advertising company can be a game changer for many companies to advertise their products or services on the internet that can attract customers from all over the world giving them leads and sales.
Brand awareness can be achieved mainly through online and digital marketing. The scope that an online advertisement offers cannot be achieved through traditional marketing. There are companies today that are engaged only in providing exclusive advertising software and strategies for publishing ads on digital platforms.

Pubmatic, Inc. is one such company that offers a digital advertising supply chain for content creators across the internet to derive a return on investment. It was founded in Pune by Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel.

Learn more about Pubmatic in this article like - Pubmatic's industry details, founders, mission and vision, business and revenue model, competition, funds and investors, and many more.

Pubmatic - Company Highlights

Headquarters California, USA
Sector Online Advertising
Founder Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel
Founded 2006
Type Public
Revenue $226 million
Total Funding Raised $63 million
Website www.pubmatic.com

Pubmatic - About and how does it work?
Pubmatic - Industry details
Pubmatic - Founders
Pubmatic - Mission and Vision
Pubmatic - Name, Tagline, and Logo
Pubmatic - Business Model
Pubmatic - Revenue Growth
Pubmatic - Funding and Investors
Pubmatic - IPO
Pubmatic - Mergers and Acquisitions
Pubmatic - Awards and Achievements
Pubmatic - Competitors
Pubmatic - Future Plans

Pubmatic - About and how does it work?

Founded in 2006, Pubmatic is an omnichannel sell-side platform, which is built on a specific architecture. The platform is designed in a way to enable scalable and adaptable innovation. Besides, this, the platform is mainly customer-specific, which allows them to completely realize the benefits of their customer's existing digital advertising strategy. By using automated methods, PubMatic's advertising software connects publishers of websites, videos, and mobile applications with ad buyers, while enabling consumers to opt out of having their personal information gathered on internet searches.

Since its inception, the company has had a dual focus on transparency and providing solutions that tackle the industry's most urgent concerns, as validated by its customers and third-party verification businesses, while also serving as an open internet advocate. Pubmatic strongly believes in delivering better consumer results while advocating for a dynamic and transparent digital advertising supply chain.

The company has offices in several places across the world. Its trade name is Nasdaq: PUBM.

Pubmatic - Industry details

Pubmatic belongs to the online advertising industry. Today, the marketing industry is taking the world by storm due to its dynamic trends and technology. In India itself, the industry is estimated to reach a value of Rs 414 billion by the end of 2022. In addition to this, the digital market will grow at a CAGR of 27.4% to surpass the Rs.50,000 crore mark.

Pubmatic - Founders

Amar Goel, Anand Das, Mukul Kumar, and Rajeev Goel are the founders of Pubmatic.

Amar Goel & Rajeev Goel
Amar Goel & Rajeev Goel

Amar Goel

Amar Goel is one of the founders of Pubmatic, who also serves as the Chief Innovation Officer. His responsibility includes growing liquidity and generating revenue for publishers on the PubMatic platform along with data algorithmic product innovation, machine learning, and marketplace quality. Prior to founding Pubmaitc, Amar also founded many companies like Komli Media and Chipshot.com. He has rich experience in digital media and advertising. Amar started his career journey by working for Microsoft and McKinsey & Co.

Rajeev Goel

Rajeev Goel is currently the CEO of Pubmatic. He is also one of four founders of Pubmatic. Before he joined PubMatic in 2006, he was a co-founder of Chipshot.com along with his brother Anand Goel. Chipshot.com is an online retailer of custom-built golf equipment, where he served as vice president of technology and oversaw product management and development. Under Rajeev's direction, the firm has expanded and evolved into a publicly listed enterprise with over 600 people and 15 global offices.

Anand Das

Anand Das is among the founders of Pubmatic and has over 15 years of experience in technology. He is responsible for developing the company's technological strategy and preparing PubMatic for future development in his capacity as CTO. Anand graduated from the University of Pune with bachelor's and master's degrees in computer science.

Mukul Kumar

Mukul Kumar serves as the President of the Pubmatic engineering organization, where he is responsible for making sure that PubMatic's product vision is fulfilled via excellent execution and driving the company's ongoing product innovation. Mukul holds an Electrical Engineering degree from IIT Kharagpur. He works at PubMatic's office in Pune, India.

Pubmatic - Mission and Vision

The mission of Pubmatic reads as, "To fuel the endless potential of internet content creators."

The tagline of Pubmatic is, "Fueling Advertising Innovations"

Pubmatic - Business Model

Pubmatic operates its business through a digital advertising business. It can be assumed that the Pubmatic platform works on the B2B model. The company offers sell-side platforms for independent app developers, tech companies, and other publishers to control and generate maximum their digital advertising business. Through Pubmatic's platform, clients may get complete transparency and more control over their programmatic monetization by using its technology, global infrastructure, and demand linkages on a platform-as-a-service (PaaS) basis.

It offers various solutions for buyers, publishers, app developers, and video publishers.

Pubmatic has products that are designed to give a distinct module that gives its clients the full liberty to optimize in their way. Some of the products are Ad quality, Connect, Cross-screen Video, inventory quality, media buyer console, identity hub, open wrap, open wrap ott, and private marketplaces.

Pubmatic - Revenue Growth

The company has reported having a strong track of revenue growth. In 2021, Pubmatic announced that its platform had 23.9 trillion impressions in the third quarter, which is a 103% increase over a course of one year. The revenue for this year's third quarter is around Rs 6.3 crores. The company expects to gain around $281 million in revenue by end of 2022.

Pubmatic - Funding and Investors

PubMatic has received $63 million in investment across six rounds. Their most recent fundraising came through a Secondary Market round on June 19, 2015. PubMatic is backed by seven investors. The most recent investors are SharesPost Investment Management and Helion Venture Partners.

Date Funding Round Funding Amount Investor
June 19, 2015 Secondary Market - -
February 6, 2014 Venture Round $13 million NGP Capital
June 6, 2012 Series D $32 million -
April 15, 2010 Series C $7.5 million Helion Venture Partners
March 16, 2009 Series B $3.5 million -
January 1, 2008 Series A $7 million Nexus Venture Partners

Pubmatic - IPO

The company raised $118 million in the IPO round. The estimated valuation is said to be around $956.5 million. PubMatic is traded on the NASDAQ under the symbol NASDAQ: PUBM. In their December 8, 2020, IPO, their shares opened at $20.00.

Pubmatic - Mergers and Acquisitions

Company Amount Date
Mocean Mobile $15.5 Million May 19, 2014
MobiPrimo Technologies - March 2012
Revinet - May 17, 2011

Pubmatic - Awards and Achievements

Some of the awards won by Pubmatic are:

  • Pubmatic was recognized as a Top Company for Women (2017)
  • Pubmatic won Top rated Company Culture
  • Won the Top Rated Sales Team (2017)
  • Won the Top Rated Companies in San Francisco (2017)

Pubmatic - Competitors

In this competitive world, where business is fighting to showcase their product on the internet world, many such advertising software companies have come up in the market. Pubmatic competes with the following competitors:

  1. Google Ad Manager
  2. Magnite
  3. AdSense
  4. OpenX
  5. Google AdMob
  6. One by AOL
  7. Sharethrough
  8. Facebook Audience Network

Pubmatic - Future Plans

Recently, Pubmatic has opened new offices in Pune to expand its global headcount and business growth. This development is part of a larger investment program in the company's platform and engineering teams as it grows its market share.

The company's strategic plans can be seen through its infrastructure-driven strategy and a usage-based model and as it is expanding its business in emerging formats such as CTV and OTT streaming, as well as mobile app gaming. It plans to double its engineering headcount by the end of 2023.

FAQs

Who is the CEO of PubMatic?

Rajiv Goel is the CEO of PubMatic.

Who owns PubMatic?

Amar Goel owns the majority takes in PubMatic.

Where is Pubmatic based?

PubMatic is based out of Redwood City, California, USA.

Who are the major competitors of PubMatic?

Wrk, Flo sports and Share through are some of the major competitors.

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