Reslink: Transforming Solar EPC Workflows with AI-Powered Design and Automation
Reslink is helping solar EPCs design, sell, and execute projects faster with AI-powered software. Explore its founders, business model, funding, products, growth journey, and future plans.
In today's competitive clean energy landscape, solar companies face challenges ranging from complex system design to lengthy proposal creation and project execution. Addressing these issues is Reslink, an AI-powered clean energy technology startup that is helping solar businesses design, sell, and deploy projects faster through intelligent software and engineering solutions. Founded in 2023, the company combines artificial intelligence with renewable energy expertise to simplify workflows and accelerate solar adoption.
In this article, we'll explore Reslink's company profile, including its founders, business and revenue model, funding, financial performance, growth journey, and more.
Reslink - Company Highlights
| Startup Name | Reslink |
|---|---|
| Headquarters | New Delhi, India |
| Sector | Clean Energy, Solar Technology (ClimateTech) |
| Founder(s) | Shashank Jha, Kalyan Tarafdar |
| Founded | 2023 |
| Website | reslink.org |
Reslink - About
Reslink - Industry
Reslink - Founders and Team
Reslink - Startup Story
Reslink - Vision and Mission
Reslink - Name, Tagline, and Logo
Reslink - Product/Services
Reslink - Business Model and Revenue Model
Reslink - Launching Company Strategies
Reslink - Customer Growth and Retention Strategies
Reslink - Scaling the Brand
Reslink - Operations and Infrastructure
Reslink - Challenges Faced
Reslink - Marketing Strategy
Reslink - Current Performace
Reslink - Funding
Reslink - Advisors and Mentors
Reslink - Acquisitions, Mergers, and Partnerships
Reslink - Key Tools and Software
Reslink - Startup Programmes and External Support
Reslink - Recognition and Achievements
Reslink - Competitors
Reslink - Future Plans
Reslink - About
Reslink Energy is a solar design and sales platform built for solar EPCs, installers, and renewable energy companies across global markets. The platform helps solar businesses move from manual surveys, Excel-based quotations, desktop-heavy design tools, and disconnected sales processes to one connected digital workflow.
Reslink enables EPC teams to create 3D solar designs, run shadow analysis, generate energy simulations, prepare customer proposals, manage leads, and plan project execution from a single platform. It is built for solar companies working across residential, commercial, industrial, open access, and utility-scale solar projects in markets such as India, US, UK, EU, Australia, and APAC.
At its core, Reslink stands for making solar project planning faster, more accurate, and more accessible. The platform helps EPCs reduce dependency on multiple tools, repeated site visits, and separate design teams. It brings design, proposal generation, sales workflow, BOM planning, and customer conversion into one operating layer for solar companies globally.
Reslink - Industry
Reslink operates in the solar software, renewable energy SaaS, and solar EPC workflow automation space. Its primary customers include residential solar installers, growing solar businesses, commercial and industrial EPCs, open access developers, and utility-scale solar teams across India and global markets such as US, Europe, Australia, and APAC.
The solar EPC market is expanding rapidly worldwide due to rising electricity costs, policy support, rooftop solar adoption, corporate decarbonisation targets, and increasing demand from residential, commercial, and industrial customers. However, while solar demand is growing globally, the sales and execution process for many EPCs remains fragmented.
A typical solar EPC workflow involves site assessment, design, shadow analysis, proposal preparation, ROI calculation, costing, BOM planning, documentation, and follow-up. In many companies, these steps are still handled manually or across disconnected tools. This creates delays, errors, and missed sales opportunities.
Key trends shaping the market include mobile-first sales teams, faster rooftop solar adoption, demand for digital simulation, increasing C&I solar adoption, and the need for automated proposal and project documentation. Over the next five years, solar EPC companies are expected to move from standalone design tools to connected workflow platforms.
In the next 5 to 10 years, Reslink aims to become a category-defining solar EPC software platform that supports design, sales, CRM, financial modelling, BOM, documentation, BESS Integration and project execution for solar businesses globally.
Reslink - Founders and Team
Reslink was founded by IIT Delhi & KIIT alumni – Shashank- IITD’23 (Co-founder & CEO) & Kalyan- KIIT’24 (Co-founder & CTO) with the aim of solving execution and workflow challenges in the solar industry. The founding team brings together experience across technology, product building, energy systems, customer operations, and business development.
The company’s work culture is customer-first and product-led. Since solar EPCs operate in a fast-moving field environment, the team focuses on building practical software that is simple, fast, and usable for both sales and technical users.
Reslink - Startup Story
The inspiration behind Reslink came from gaps in the renewable space and dependency on manual processes, which used to delay entire adoption, particularly closely observing how solar EPCs were losing time and opportunities because of slow and manual workflows. Even when customer demand for solar was strong, many EPC teams still had to depend on site visits, manual measurements, Excel quotations, back-and-forth with design teams, and delayed proposal preparation.
The gap became clear while interacting with solar businesses that needed a faster way to convert customer interest into a professional proposal. The problem was not only solar design. The larger issue was that the design, sales, proposal, and execution planning workflows were not connected.
The early idea was to build a platform that could make solar design and sales simple enough to be used by field teams, while still being powerful enough for technical teams. The initial product development focused on mobile-first 3D solar design, quick proposal creation, and customer-ready outputs.
Reslink - Vision and Mission
Reslink’s long-term vision is to become the operating layer for solar EPC companies globally. As solar adoption grows across India, US, UK, Europe, Australia, APAC, and other renewable energy markets, EPCs need better digital infrastructure to design, sell, plan, and execute projects at scale.
The company’s short-term vision is to help solar EPCs create professional solar proposals faster, reduce manual work, and improve customer conversion. Many EPCs across markets still depend on manual site surveys, Excel costing, WhatsApp or email-based coordination, and separate design teams. Reslink is built to remove this friction.
The core belief behind Reslink is that renewable energy cannot scale only through better panels or lower costs. It also needs better software. If solar companies can design faster, sell faster, and execute with fewer errors, renewable energy becomes easier for customers to adopt.
For Reslink, making renewable energy more accessible means helping EPCs present solar in a clear, professional, and financially understandable way, irrespective of geography. The motto driving the team is to make advanced solar design and sales tools simple enough for every solar company to use.
Reslink - Name, Tagline, and Logo
The name Reslink reflects the company’s focus on linking renewable energy businesses with better digital infrastructure. The broader idea is to connect the different parts of the solar EPC workflow, including design, sales, proposals, CRM, material planning, documentation, and execution.
The tagline, “Making Renewable Energy More Accessible,” reflects the company’s belief that solar adoption depends not only on technology and policy, but also on making the customer journey simpler. If EPCs can explain solar better, design faster, and give customers clearer financial proposals, renewable energy becomes easier to adopt.
Reslink - Product/Services
Reslink offers three core products: 3D Solar Design, Proposal Automation, and BOM Automation.
The 3D Solar Design tool helps EPCs create solar designs using satellite imagery and roof modelling. Users can place panels, assess available roof area, check shadows, and visualise the system in 3D. This reduces the time needed for manual site assessment and makes the sales conversation more visual and credible.
Proposal Automation helps EPCs generate customer-ready proposals with system details, generation estimates, ROI, payback, financial analysis, and project outputs. Instead of waiting for design and sales teams to prepare separate documents, EPCs can create professional proposals in minutes.
BOM (Bills of Material) Automation helps customers generate the full BOE (Bills of Electrical) and Bills of Structure automatically from the 3D model. Every cable length, earthing wire, MC4 connectors, rafters, purlins, clamps, fasteners, and earthing conductors are generated automatically from the 3D model.
No separate calculation, no version mismatch between design and procurement.
Reslink’s key USPs include mobile-first 3D design, rapid proposal generation, BOM automation, shadow analysis, automatic roof profiling, energy simulation, BOM-led planning, sales workflow integration, and support for residential, C&I, open access, and utility-scale projects.
The product has expanded based on customer feedback. EPCs did not only want faster design. They also wanted better sales conversion, proposal consistency, BOM automation, and project planning support. This led Reslink to evolve from a design tool into a broader solar EPC workflow platform.
Rishita Jain
Reslink - Business Model and Revenue Model
Reslink operates on a subscription-based SaaS model with four tiers: Basic, Pro, Premium, and Enterprise. This structure allows the platform to serve different types of solar businesses, from solo installers and small EPCs to large solar companies and enterprise clients with bigger sales and design teams.
- Basic plan: It is designed for early-stage or smaller installers that need access to essential solar design and proposal tools.
- Pro and Premium plans: These are suited for growing EPCs that need more advanced workflows, better proposal outputs, and team-level usage.
- Enterprise plan: It is built for larger EPCs that need custom workflows, multiple users, deeper support, and broader operational integration.
The tiered model is important because the solar EPC market is not uniform. A small residential installer and a large EPC have different needs, budgets, and workflow complexity. Reslink’s demo-driven sales model helps customers understand the platform’s value in practical terms before subscribing.
Reslink - Launching Company Strategies
Reslink’s early customer acquisition was driven by direct interaction with solar EPCs and installers and installing 10 solar plants ourselves. The team focused on understanding their daily pain points, showing live product demos, and proving how much time could be saved in design and proposal preparation.
The first set of customers came through founder-led sales, direct outreach, live demos, referrals, industry networks, and solar EPC communities. Since the problem was highly specific, product demonstrations played an important role in building trust.
Reslink’s larger goal is to accelerate solar adoption and make renewable energy the default choice for energy consumers by helping EPCs sell, design, and execute projects faster.
Reslink - Customer Growth and Retention Strategies
Reslink’s growth has been driven by practical customer value. 5000+ Solar EPCs use the platform because it helps them respond to leads faster, create better customer proposals, reduce dependency on design teams, and improve sales conversion.
Retention is built through workflow integration. Once an EPC starts using Reslink for design, proposal generation, BOM Automation, and project planning, the platform becomes part of its daily operating
process. This reduces churn because the product is tied directly to revenue generation and execution efficiency.
Key retention drivers include faster proposals, better visual design, standardised outputs, improved customer confidence, BOM planning, and support for different project scales.
Reslink - Scaling the Brand
Reslink has scaled from early adopters to 5000+ solar companies by focusing on a clear and urgent market problem. Solar EPCs needed a faster way to design, propose, and manage customer workflows. Reslink addressed this through a mobile-first platform that was easier to use than traditional desktop-heavy tools.
Important growth signals include 5000+ EPCs using Reslink within 5 months of launch, Freyr Energy moving its residential sales team to Reslink, Inc42 recognising Reslink among the Top 30 Startups to Watch Out for in 2026 and Mercom India covering Reslink’s perspective on digital simulation tools. Reslink has also been nominated for the Emerging Startup of the Year award at the Mercom India Renewables Summit 2026.
Growth has been supported by demos, customer referrals, product-led visibility, industry credibility, and strong founder-led outreach.
Reslink - Operations and Infrastructure
As a software company, Reslink’s operations are focused on platform development, uptime, data accuracy, customer support, and product improvement. The team manages a product that needs to work across different project types, roof structures, customer requirements, and EPC workflows.
Operational priorities include maintaining platform reliability, improving design accuracy, ensuring smooth proposal generation, supporting customers during onboarding, collecting feedback, and expanding features based on real EPC use cases.
The major operational challenge is balancing simplicity with technical depth. Solar design and simulation require accuracy, but EPC users need the platform to remain fast and easy to operate. Reslink addresses this through a mobile-first product experience and continuous customer-led iteration.
Reslink - Challenges Faced
One of the biggest challenges was simplifying a complex technical workflow for non-technical and semi-technical EPC users. Another major product challenge was keeping the app lightweight enough to work smoothly on any phone. This was important because solar teams are usually in the field, either selling a new project or managing an already closed one. Solar design involves measurements, panel placement, shadow analysis, generation estimates, costing, BOM, financial modelling, and customer proposals. Traditionally, these steps are handled across different tools and teams.
Reslink had to bring these workflows into one platform without making the product difficult to use. The solution was to build a mobile-first, guided workflow where users could move from site assessment to proposal with minimal friction.
Another challenge was changing user behaviour. Many EPCs were used to manual methods and Excel-based workflows. Reslink overcame this through live demos, customer education, and by showing clear time savings during the sales process.
Reslink - Marketing Strategy
The most effective growth strategy for Reslink has been demo-led selling. Solar EPCs understand the product best when they see how quickly a design and proposal can be created compared to their existing process.
Content-led credibility has also helped. Coverage by Mercom India, recognition by Inc42, and other ecosystem signals have strengthened Reslink’s positioning as a serious energy SaaS company.
So far, Reslink’s strongest growth channels have been product-led growth, referrals, and word of mouth. Since EPCs face similar workflow challenges, a strong product experience has naturally helped Reslink spread within the solar ecosystem.
Apoorva Bajj
Reslink - Current Performace
Reslink has seen strong early traction in the solar EPC software market. More than 5000 solar companies started using the platform within 5 months of launch. The company has also onboarded Freyr Energy, backed by Schneider Electric, with its residential sales team moving to Reslink.
Reslink supports projects across residential rooftop, C&I, open access, and utility-scale ground-mount solar. The platform is also seeing interest from international markets including US, UK, Europe and APAC.
Reslink - Funding
Reslink is supported by IIMA Ventures, Azhar Iqubal, Founder of Inshorts, and Chandigarh Angel Network. This backing has helped the company strengthen its credibility in the climate-tech and SaaS ecosystem.
Reslink - Advisors and Mentors
Reslink has benefited from support from current investors like Azhar Iqubal, Founder- Inshorts, and renewable energy leaders.
Reslink - Acquisitions, Mergers, and Partnerships
Reslink has not publicly announced any acquisition or merger.
The company has built strong industry relationships and has onboarded Freyr Energy, backed by Schneider Electric. It is also in active conversations with leading solar and energy companies like TATA Power, Reliance Energy, Solar Square (Lightspeed, Elevation Capital), and MYSUN (General Catalyst) - the four largest residential rooftop solar companies in India.
Reslink - Key Tools and Software
Reslink uses software tools across product development, cloud infrastructure, analytics, customer support, CRM, marketing, payments, and internal collaboration. These tools help the team manage platform uptime, customer onboarding, product feedback, sales workflows, and support operations efficiently.
Reslink - Startup Programmes and External Support
Reslink has been supported by IIMA Ventures, which has helped the company build credibility, access networks, and strengthen its startup journey.
The company has also gained ecosystem visibility through Mercom India, Inc42, YourStory, and Google-linked international exposure.
Reslink - Recognition and Achievements
Reslink’s key achievements include:
- 5000+ solar companies using the platform within 5 months of launch
- Freyr Energy, backed by Schneider Electric, moving its residential sales team to Reslink
- Recognition by Inc42 among the Top 30 Startups to Watch Out for in 2026
- Coverage by Mercom India on India’s solar EPC market shifting toward digital simulation tools 5. Recognition among YourStory Tech30 startups
- Early interest from international markets including US, UK, and APAC
The biggest achievement so far is building a solar EPC platform that converts a complex design and sales workflow into a faster, mobile-first experience.
Reslink - Competitors
Reslink operates in the solar design software and EPC sales tools space. Competitors include
- Aurora Solar
- OpenSolar
- PVsyst
- HelioScope
- Arka360
Reslink differentiates itself through its mobile-first approach, market-adaptable EPC workflows, integrated proposal automation, AI-powered CRM, BOM planning, and ability to support projects from residential rooftops to utility-scale systems.
Nitin Konde
Reslink - Future Plans
Over the next 1 to 2 years, Reslink plans to strengthen its position as a complete solar EPC workflow platform.
Future priorities include expanding adoption across India, growing enterprise clients, improving sales workflow and CRM capabilities, deepening BOM and proposal automation, strengthening C&I and utility-scale workflows, expanding internationally, and building more connected tools for procurement, documentation, execution, and customer management.
The long-term goal is to help solar and energy companies operate faster, sell better, and execute projects with fewer delays.
FAQs
What is Reslink?
Reslink is an AI-powered solar EPC software platform that helps solar companies design systems, generate proposals, automate BOM creation, and manage sales workflows from a single platform.
Who founded Reslink?
Reslink was founded in 2023 by Shashank Jha (Co-founder & CEO) and Kalyan Tarafdar (Co-founder & CTO) to simplify solar design and sales workflows for EPC companies.
How does Reslink make money?
Reslink follows a subscription-based SaaS business model. It offers Basic, Pro, Premium, and Enterprise plans for solar installers and EPC companies based on their operational needs.
What makes Reslink different from its competitors?
Reslink differentiates itself with its mobile-first platform, AI-powered proposal generation, 3D solar design, BOM automation, integrated CRM workflows, and support for residential, commercial, industrial, and utility-scale solar projects.
