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Entrepreneurship, Freelancing, and the gig economy have seen a boost in recent years. More and people are now opting to start their own business or just work as a freelancer. However, while starting, many of them face many operational challenges. Challenges like work security, payment, and invoicing are the nightmares for the freelancers. In fact, creative freelancer can't even focus on their creativity because of these hassles.
To help all the freelancers, Rimuut provides a platform which can handle all of these aspects of the business. And it ultimately helps to make it easier to operate from anywhere easily. Read about Rimuut's success story, challenges, and more further in this article.
|Founders||Mert Bulut & Esen Bulut|
Rimuut - Starting up
Rimuut’s journey has begun based on the personal experiences of the founders. One of the two founders, Mert, managed outsourced mobile projects abroad and faced constant invoicing and payment issues as he was unincorporated. Being an innate entrepreneur himself, Mert knew that freelancers worldwide are looking for a solution for their financial problems, which causes huge barriers.
By joining forces with Esen, with a finance background, they came up with a unique idea. The idea was to transform freelancers into virtual companies. This would help them function as companies without carrying the burden of actually starting and running a company.
Rimuut - Industry Details
Freelancing is growing globally. Many individuals are leaving their jobs to work on a freelance basis. On the other hand, companies are also taking it sportingly. They are hiring more freelancers rather than hiring full time employees for short term work.
When the founders of Rimuut extensively researched the freelance economy, they saw many problems dealing with billing, settlement, and freelancers’ payment procedures, especially when working with local and global businesses. They focused on solving these problems.
Rimuut - Recognition & Achievements
Rimuut embarked on its journey in January 2017 by admitting into ITU Cekirdek Incubation Center (2nd best in Europe and the 3rd best in the world by the international UBI Global index). Additionally, Rimuut was selected among the top 8 startups at Startup Turkey in the EMEA region.
Rimuut - Product & Services
Right now, Rimuut provides a virtual company solution for freelancers. It transforms them into legitimate businesses within seconds by equipping them with commercial and managerial tools to handle billing, settlement, and payment. Rimuut enables freelancers to easily invoice their corporate clients and get the payment. Moreover, it protects their work by contracts without the financial and mental burden of starting and running their own companies.
Rimuut - Launch
The primary strategy of Rimuut is putting the needs of freelancers and the businesses hiring freelancers at the core of the service. Because of their user-focused business strategy, they enable people to empower their businesses. From invoicing to customer support, they focus on the excellence of the user journey and experience.
Rimuut - Marketing
After perfecting their product, they used digital marketing tools to grow their user base. WOMM or the word of mouth marketing got a lot of eyeballs for Rimuut. Happy users brought other users and created a snowball effect. Moreover, they used referral marketing campaigns to kickstart their platform.
Rimuut - Challenges
Rimuut is a disruptive platform. Like every other disruptive business, they also have experienced problems with the regulations. Excessive and inadequate regulations were the most challenging for the company. However, they learned to adapt and perfect their tool according to rules to empower freelancers.
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