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Competition is what keeps us going and pumped up to do better, be it in the physical world or the digital one. Lately, the competition we face in both of these worlds seems to be growing exponentially, as does the will to stay ahead. Digital marketing is one of the
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In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising,
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Personalized marketing means customizing your marketing strategy as per the need and convenience of your customer. This is also known as one-to-one marketing. The information about the customers is collected from different sources. This is used to make their user experience better. Imagine you went to visit a relative and
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Starting a travel agency will be so much fun, fulfilling, and most profitable career. The start-up costs are relatively low and there are plenty of opportunities for someone with a passion to sell travel. Starting any business is not easy, but it certainly helps you if you have someone to
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A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In
![FOMO Marketing Strategy: How Does It Make You Feel Left Out? [A Case Study]](https://static.startuptalky.com/2022/04/FOMO-Marketing-StartupTalky.jpg)
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Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can't wait to get your hands on, recommended by your
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In the recent years many companies are willing to pay crores in order to get a right celebrity to endorse the company products and services. One of the top actors in India, that is currently in demand for endorsements is Akshay Kumar. This is because the actor is known for
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Starting a new business means going through hectic schedules and fulfilling all those responsibilities coming with the new beginning. To make people understand your business and its products and services. Apart from advertising or promotional videos, businesses often take the help of explainer videos to describe what the company stand
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Email marketing allows the brand to promote its products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going
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Marketing is a vital aspect for a business, a business can only survive when proper marketing is done. Marketing has to be done continuously, it will only boost your business when you are continuously visible in front of the public. Through online marketing, you might be able to attract a
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A business needs recognition and visibility so that it can flourish. It is not possible to be recognized if there is no visibility of the business and what it can offer. Here comes the role of an advertisement, a medium is used to promote a product or service of a
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Everyone knows Coca-Cola, it is one of the most popular and beloved brands in the world. Coca Cola is an international company and the world largest manufacturer, licensor and distributor of 3,500 nonalcoholic beverages with more than 500 brands and selling 17 billion servings per day in more than
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Social Network is no less of a blessing at this point of time. We can connect with each other from any part of the world. There are numerous social media networking sites but the most popular has to be Facebook. Facebook is a social networking tool that allows registered users
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At a time like this, if a business has to survive in this world, then they need a strong marketing game and right now, if a business is not into digital marketing, then they are missing out a lot. Digital marketing has now become the main part of a marketing
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Why can’t we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched
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> This article is contributed by the multiple entrepreneurs from different fields. The year 2021 has been one of the most memorable as well as the toughest year for the business industry. No matter which sector, every one of them faced some challenges and somehow they are also able to
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Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services. The tech market
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> The article is Contributed by Mr. Alok Pandey, Vice President - Sales & Marketing, Xapads Media. Adtech has seen unprecedented growth in Year 2021 so we have all the reason to be excited about what the future holds for us. Advertising technologies are bridging the gap between Reality and
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Tinder is a dating app available on both iOS and Android. It was founded by Sean Rad, Justin Mateen, Whitney Wolfe and Jonathan Badeen in 2012. It works on a simple mechanism which is if a user likes someone they swipe right to like or swipe left to dislike. Tinder
![Mumbai Based Startups | Entrepreneurs & Startups in Mumbai [Exhaustive List 2021]](https://static.startuptalky.com/2021/10/Mumbai-Startups-StartupTalky.jpg)
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Mumbai is the financial hub of India and among the wealthiest city globally. Headquarters of most financial institutions like the Bombay Stock Exchange, RBI, National Stock Exchange, and the Mint are located in Mumbai. Even the HQs the giant business groups like Tata Group, Aditya Birla Group, Essel Group, and
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Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part
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Infosys Limited is one of the most well-known Multinational Tech Companies in India, headquartered in Bengaluru, Karnataka. The company is known for services like Business Consultation, IT and Outsourcing. Infosys was established in 1981 and is now NYSE listed global consulting and IT company with more than 2,49,000
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Marketing is one of the prime things that is needed for the survival of any kind of business. Without marketing, there would be no demand for the goods or services of a business as well as its identity. It gives the brand an option to connect with people. Apart from
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‌‌In reaching a wider audience, having a definite taste, companies are switching to the digital mode of marketing. Digital marketing is the modern approach to dealing with demand and supply. ‌‌Almost every business is trying to take advantage of digital marketing. But very few can understand that the digital world