Cricket has always been a game of instinct, repetition, and the trained eye of a coach. But as the sport evolves, so do the tools that shape its players. One of the emerging names in this space, Kabuni, is offering a glimpse into how technology is beginning to influence the
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AI is reshaping IPL sponsorships as companies like Google Gemini and ChatGPT enter cricket marketing. Discover how AI is driving fan engagement, brand visibility, and the future of sports marketing in India.
The collaboration marks a design-first take on cricket fandom, built for a new generation of fans Hexafun, a Gen-Z–focused fashion accessories brand, has partnered with one of the most decorated cricket teams, the Mumbai Indians, to launch its first-ever cricket-inspired accessories collection, marking the brand’s entry into one
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Run by the most affluent cricket board in the world—the BCCI—the Indian Premier League (IPL) is among the world’s highest-paid lucrative tournaments. As mentioned by Forbes, the IPL is the sixth most valuable sports league in the world, ranking behind the NFL, the Champions League, and Europe’
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When you’re on the edge of your seat watching a last-minute touchdown or a game-winning six, the league's balance sheet is probably the last thing on your mind. Fair enough. But behind every sold-out stadium and every fan wearing a jersey, there's a multi-billion dollar
- Rajat Patidar's net worth jumped from INR 16–17 crore to around ₹25 crore. - He earns through multiple sources, including RCB's 11 Crore, brand deals, and BBCI fee. - Born in a business family, still maintains a low-key lifestyle and does not own luxury cars.
Olympic gold medallist Neeraj Chopra of India has announced the opening of Vel Sports, his own athlete management company. JSW Sports said in a formal statement that the athlete's formal association is over and that this "begins a new chapter" for the javelin superstar. Neeraj Chopra,
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The thrill of an IPL auction is no less than the tournament itself— seeing your favorite team bidding for your favorite player is enough to spark excitement. The Indian Premier League is not just a regular sports event— it’s a mega cricket festival. In a franchise sports tournament like
Satya Nadella, the CEO of Microsoft and a self-described cricket fan, demonstrated his coding prowess by creating an AI-powered application that evaluates player statistics to select ideal IPL teams. The tool unexpectedly revealed that Virat Kohli was chosen as captain instead of MS Dhoni. Nadella Steals the Show with His
Royal Challengers Bengaluru (RCB) has been up for sale by their parent company, Diageo, just six months after ending a 17-year wait for their maiden Indian Premier League (IPL) title. In a filing to the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) on 5 November, the UK-based spirits
Ahmedabad has been recommended as the host city for the 2030 Centenary Commonwealth Games, marking India’s return to hosting the event after 20 years and boosting its 2036 Olympic bid.
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Cricket lovers often argue that the spirit of the game matters more than the scoreboard, and Royal Challengers Bangalore (RCB) might just be the best proof of that. For many years, the team became a synonym of hope and disappointment, a franchise that promised the world but often fell short
According to multiple media reports, Adar Poonawalla, the CEO of Serum Institute of India, was in negotiations with Diageo Plc, the owners of Royal Challengers Bengaluru (RCB), to potentially purchase the Indian Premier League's (IPL) 2025 champion. Whether Diageo Plc intends to sell all of its shares in
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Vijay Vittal Mallya, popularly known as Vijay Mallya, is an Indian businessman and an ex-Member of Parliament (Rajya Sabha). He was born in Kolkata, on 18 December 1955. He can be commonly recalled as the former owner of the IPL cricket team of Royal Challengers Bangalore and the former owner
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Imagine millions of eyes glued to screens, roaring stadiums, and social media buzzing with every boundary and wicket; this is the Indian Premier League (IPL) in 2025, a branding goldmine. With record-breaking viewership on TV and digital platforms, IPL isn’t just a cricket league; it’s a marketing revolution
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The Indian Premier League (IPL) is a massive event in cricket, known for its exciting matches and the money, sponsorships, and media rights it brings in. Profitable transactions, controversy, and tremendous brand value growth have all flourished in the Indian Premier League (IPL) since its start in 2008. The Indian
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The Indian Premier League (IPL) is not only a cricket tournament but also a global phenomenon that blends sports, entertainment, and big business. Since its inception in 2008, the IPL has grown into one of the most lucrative sporting leagues in the world, attracting top players, massive sponsorships, and a
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With the 17th season of the world's premier cricket league, "The Indian Premiere League," set to begin on March 22, 2024, cricket fever is in full swing in India. All around the world, cricket fans gather around their screens for almost 60 days to watch matches
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Overflowing with the madness of gully cricket, the Indian Premier League (IPL) has bewitched cricket lovers with power-packed, thrilling matches, bold colours, and catchy theme songs. India’s most affluent and biggest sporting tournament, IPL, is a uniquely engaging event and a splendid marketing opportunity for brands. For the past
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The Indian Premier League (IPL) season is held yearly, and our cricket-crazy nation cannot stop raging about it. One of the most expensive leagues in the world, IPL is undoubtedly the biggest T20 premier league in the world—a festival in itself for all cricket worshipers. IPL is a huge
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The cash-rich Indian Premier League— as a product and brand— has emerged as one of the most profitable arms of cricket. Since its inception in 2008, the Board of Control for Cricket in India’s brainchild has risen by leaps and bounds to be adequately represented by the title sponsors
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The Indian Premier League (IPL) is undoubtedly India's top-branded Twenty20 league organized by the Board of Control for Cricket in India (BCCI). Established in 2008, it has quickly developed into one of the richest and most popular T20 leagues in the world, attracting top players from across the
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For Indians all across the globe, summer vacations have become synonymous with the Indian Premier League. But it is no longer just cricket but a blend of speed matches, celebrity sightings, and some smart business tactics. That is why people around the world are now tuning in to watch the
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The IPL, a professional T20 cricket league initiated in 2008 by the BCCI, is the most prominent body in the cricket landscape in India. This fast-paced league is known for its unique mixture of cricket and entertainment and usually runs from March to May. Comprised of ten city-based franchises, this