How Tata will soon compete Jiomart

Alan Joseph Alan Joseph
May 1, 2021 3 min read
How Tata will soon compete Jiomart

TATA Group has been looking to acquire the grocery delivery startup Bigbasket. The company has received approval from The Competition Commission of India (CCI) to acquire the unicorn grocery delivery startup of India. Let’s look at how TATA will soon compete with Jiomart and the further details of the acquisition of Bigbasket.

Tata to Acquire Bigbasket
Why Tata is Planning to acquire Bigbasket
Value and details of the Deal
About BigBasket

Tata to Acquire Bigbasket

The latest deal of TATA digital is to acquire a stake in the B2B arm of Bigbasket which is Supermarket Grocery Supplies Private Ltd (SGS) which will let TATA digital to indirectly acquire Bigbasket’s Online Retail Business Innovative Retail Concepts (IRC). This will take place through separate transactions.

The deal will let TATA digital to control both Bigbasket’s retail and wholesale business units. The CCI(Competition Commission of India) has said that the proposed deal will not lead to any problems or changes in the competitive landscape in India. CCI has said that irrespective of the manner in which the relevant markets are defined the deal will not cause any effect in the competition in India.

Why Tata is Planning to acquire Bigbasket

TATA Group has got the approval from the Competition Commission of India to acquire the grocery delivery unicorn startup with a stake of 64.3 %. The acquisition is expected to be done through TATA digital which is the digital arm of the TATA group.

TATA digital has plans to launch a super app by this year. The planned super-app is a step towards competing with the digital business conglomerates such as Amazon, Reliance Industries and Flipkart which is owned by Walmart.

The app is expected to help the consumers to get access to services such as ordering food and grocery, fashion and lifestyle, insurance and financial services, consumer electronics and consumer durable products, education, healthcare and bill payments.

The company also has talks to acquire 1mg which will be a part of the strategy to expand its e-pharmacy offerings to its customers.

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Value and details of the Deal

The exact value of the transaction has not yet been disclosed. The estimation according to the market is around USD 1.8 to USD 2 billion. According to the deal, most of the existing investors of Bigbasket will be exiting the company which includes the Chinese based e-commerce platform Alibaba.

According to the earlier reports, the TATA group is expected to buy the 30 % stake of Alibaba in the online grocery company Bigbasket. The Bigbasket’s top management which includes the co-founder and CEO of the company Hari Menon and others are expected to continue on the board.

According to the terms of the deal, TATA group has said that it will allow the company to list on the public markets as early as 2022.

Tata Bigbasket Acquisition
Tata Bigbasket Acquisition

About BigBasket

BigBasket is a trade name of Supermarket Grocery Supplies Private Ltd. The company was founded in the year 2011 and has its headquarters located in Bangalore, India. It is an online grocery delivery service that primarily focuses on delivering grocery foods that are found in convenience stores, home essentials and food supplies to its customers.

The company entered the unicorn club of India in the year 2019 after raising a capital of around USD 150 million in the Series F funding. The funding was raised from the companies such as Alibaba, CDC Group which is backed by the UK Government and Mirae Asset Global Investments of South Korea.


Is Walmart investing in Tata?

Walmart is planning to invest upto $25 billion in Tata Group's super app.

Which Tata company is buying big basket?

Tata Sons Pvt. Ltd has agreed to acquire control of India's largest online grocer Bigbasket for more than $1billion.

Is Tata digital listed?

Tata Digital Limited is a Public incorporated on 11 March 2019. It is classified as Non-govt company.


The acquisition of Bigbasket is a huge step taken by the TATA group to increase its competency level in the digital retail business in India. The already existing companies which include Jiomart, Amazon and Flipkart are expected to face a huge competition from this acquisition.

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