Surprising Facts About TikTok

TikTok, one of the most valuable media brands worldwide, has a brand value of $66 billion in 2023, $59 billion in 2022, and $18.75 billion in 2021. It is a China-based video-sharing social networking startup owned by the Chinese company ByteDance. TikTok allows users to upload a variety of short-form videos, from genres like dance, comedy, and education. The duration of the videos has been expanded to 10 minutes from 3 minutes (originally 1 minute).

This application gained popularity in a very short period. It became extremely hyped among teenagers. As of now, it has over 1.5 billion monthly active users worldwide. TikTok is the next big thing!

Here is a quick snapshot of key TikTok insights:

• Origin: Started as Douyin in 2016 by Chinese tech company Bytedance. Launched internationally as TikTok in September 2017. Became popular in China before its international expansion.
• User Base: Over 1.5 billion active monthly users globally (Q3 2022). Combined with Douyin users the user base exceeds 2 billion.
• Daily Video Views: Over 1 billion videos are viewed daily on TikTok. Content diversity and creator tools contribute to this engagement.
• Social Media Ranking: 6th most popular social media platform globally.
• Download Numbers: Over 3.5 billion total downloads since launch. Most downloaded app in 2022 with 571 million downloads (Q1-Q3).
• User Age Range: 25-34 age range accounted for 25.4% of US TikTok users in 2022. Combined with the 18-24 demographic, 49.3% of users were adults aged 18-34.
• Engagement Rate: TikTok's engagement rate is higher than Instagram, YouTube, and Facebook. Micro-influencers achieve around 18% engagement.
• Global Reach: 20.83% of internet users worldwide (4.8 billion) were on TikTok in 2022. It's available in 154 countries and translated into 75 languages.
• User Frequency: 90% of TikTok users access the app daily. Higher user engagement is due to addictive content and relevance.
• Indian Ban: Banned in India but still available in 154 countries.

Here are some more amazing facts about TikTok that you probably didn't know about:

Around 49.3% of TikTok users are aged 18-34
TikTok was initially named Musical.ly
TikTok is banned in India
Time-management feature in TikTok
Around 34% of all users post each day on TikTok
An average TikTok user spends 50 minutes or more daily
TikTok is used in 154 countries
TikTok is used more by women than men in the United States
More than 1.5 billion people use TikTok
Songs and Dance trends have gone viral due to TikTok
Most-followed TikTok creator worldwide
Highest-earning TikTok creator worldwide

Around 49.3% of TikTok users are aged 18-34

TikTok is predominantly used by younger age groups. But it's no longer just an app for teens. The 25-34 age group accounted for 25.4% of TikTok users. When combined with the 18-24 age group which is 23.9%, adults in the 18-34 age group accounted for 49.3% of US TikTok users. Also, the age group of 12-17 accounted for 17.7% of US TikTok users in 2022.

TikTok was initially named Musical.ly

One morning Musical.ly users woke up and were surprised to see the app replaced with a new name and a brand new logo! TikTok was named Musical.ly and was again renamed in August 2018.

Bytendance's parent organization, TikTok got it for a billion dollars in the wake of seeing the accomplishment of the application Musical.ly. Then the two apps were merged and another application called TikTok was created. Today, TikTok App is valued at $400 billion.

TikTok is banned in India

TikTok, the short-video streaming application, was a momentous accomplishment in India when it was released in September 2016, TikTok was permanently banned in India in August 2020 over public safety issues.

India had nearly 200 million users and the fast-growing community suffered a massive blow from this decision. It has been a year since the boycott, and the app, presently neglected and criticized, was once a source of income for some content creators.

Time-management feature in TikTok

TikTok's Screen Time Management feature offers its users the flexibility to decide the amount of time they spend on TikTok daily. Users can now limit their screen time on TikTok with the help of this feature.

At first, TikTok offered users the chance to restrict screen time to two hours of the day. Presently, users can choose new time limit points of 40, 60, 90, or 120 minutes and choose how long they need to spend on the application each day. This feature is password-encrypted, and valid for 30 days.

If users exceed their screen time limit, they must enter their security password to keep using TikTok. This feature can be found in the Privacy and Settings, under the part Digital Wellbeing section.

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Around 34% of all users post each day on TikTok

In comparison to other social media apps, TikTok has more actively engaged users. Around 34% of all users upload at least one video each day. Like some other social stages, you will develop your crowd by posting consistently. This is because of TikTok's algorithm- Posts of users with no followers can also go viral and reach millions of people in a day.

TikTok gives its clients an extraordinary natural reach. The TikTok analytics is incredibly sharp and shows what people demand to see.

An average TikTok user spends 50 minutes or more daily

A normal TikTok user spends an average of 50 minutes each day on the application every 24 hours. These users revisit the app several times a day to share content with their friends and post them on other social media platforms.

This data can be viewed as generally significant to those endeavoring to benefit from Ad income and is a good insight to use when promoting plans for brands that are on TikTok. That number is at par with Facebook and Instagram and shows an excellent future for the application.

The application organizers mainly focus on developing an engaging and addictive application. TikTok is particularly addictive, and several users spend a couple of hours every day scrolling through it.

TikTok is used in 154 countries

TikTok has 122 million users based in the United States of America solely, which is the highest by country. Douyin, the Chinese version of TikTok, is one of the most popular apps in China. It has over 700 million daily active users. The TikTok stage has been particularly invited in other Asian nations like Japan, Vietnam, Malaysia, Indonesia, and Thailand.

TikTok is used more by women than men in the United States

TikTok insights show that 60% of its dynamic users are females while the rest are men. Furthermore, the females are additionally comprised of more individuals between 20 to 29 years old than those between 13 to 19 years.

More than 1.5 billion people use TikTok

As indicated by TikTok insights, more than 1 billion individuals overall are regularly using TikTok. That is much more than Twitter, LinkedIn, and Snapchat.
Long gone are the days when TikTok was just a lip-syncing video app.

Today TikTok has over 1 billion monthly active users worldwide and more than 138 million monthly users in the US, and this number is increasing every day.

Songs and Dance trends have gone viral due to TikTok

Many dance trends and songs have turned into web sensations because of the TikTok application. Because of the adaptability that TikTok awards its users, numerous viral online video trends have effectively developed since the worldwide arrival of the application.

The music used by lip-syncing videos and dance trends on TikTok has also become a web sensation on music-sharing applications, for example, Spotify because of TikTok's free usage of the audio content. Furthermore, sound from any media can likewise be used on TikTok like TV talk and live recorded media.

Most-followed TikTok creator worldwide

As of August 2023, Khaby Lame is the most-followed TikTok creator worldwide with over 162 million followers.

Highest-earning TikTok creator worldwide

As of August 2023, Charlie D'Amelio is the highest-earning TikTok creator worldwide.

FAQs

Why is TikTok so popular?

TikTok is a popular app for creating, watching and sharing short videos. The app is entertaining, addictive, and very engaging. One can get viral over a short time and be a TikTok star. One can generate income as well from TikTok.

Who is the founder of TikTok?

Zhang Yiming is the founder of TikTok.

What is the valuation of TikTok?

As per estimates, the valuation of TikTok is over $50 billion and its parent company ByteDance is worth over $300 billion.

Which country has the most number of TikTok users?

With over 138 million users, the US has the most number of TikTok users.