WizKlub - Empowering K-8 Students Develop Cognitive Skills

Technological advancements today have changed the way we communicate, educate, carry out financial transactions, the way we shop and many more horizons of our lifestyle. To create the kind of technology that can solve both access and quality problems associated with the education sector across the world Amit Bansal launched WizKlub in 2018.

WizKlub HighLights

Startup Name WizKlub
Headquarter Bangalore
Sector ET Tech
Founders Amit Bansal
Founded 2018
Parent Organization WizKlub Learning Pvt Ltd
Website wizclub.com

WizKlub Details

WizKlub - About and How it works
WizKlub - USP and Innovation
WizKlub - Target Market Size
WizKlub - Founders and Team
WizKlub - How did it start?
WizKlub - Name, Tagline, and Logo
WizKlub - Startup Launch
WizKlub - Business Model and Revenue Model
WizKlub - Startup Challenges
WizKlub - Funding and Investors

WizKlub - About and How it works

WizKlub is a research-based education company that has combined technology with research in cognitive learning to empower K-8 students with smart reading and problem-solving programs and skills required to succeed in the coming decade. WizKlub’s HOTS and SmartTech programs develop cognitive skills in children aged 5-15 years through an AI-powered tech platform that delivers a personalized learning path for every child.

WizKlub’s vision is to provide high-quality education to school children through advances in science and technology and impart skills needed to succeed in the future along with creating a million thinking minds who are lifelong learners, adept problem solvers and would build technology for a better future.

Amongst the wide array of products that WizKlub offers the following two are the main ones:

  • HOTS – Higher Order Thinking Skills across Comprehension, Critical Thinking, Logical Reasoning, and Problem Solving. The WizKlub HOTS Program develops higher-order thinking skills to ensure that every child is a smart reader and a smart problem solver.
  • SmartTech - The WizKlub SmartTech Program, a first-of-its-kind for children as young as 6 years, is designed to get children to Build and Code Technology. The program builds lifelong skills and confidence to create tech products by application of coding, robotics, smart devices, and AI.
  • The students of early-years learn the best through “facilitated learning”, even more so when they are learning a new skill. The EdTech from WizKlub delivers a consistent high-quality learning experience through a personalized program on its AI-powered tech platform. The facilitators ensure that each student enjoys the experience of mastering these skills.

In the coming future, it is expected that this 7 out of 10 school going students would be working on roles that don’t even exist today. The implication is that these students would be required to solve NEW problems. Further, this generation needs to be lifelong learners as the technology is changing every industry making the roles obsolete every 3-4 years. However, more than 90% of the students in the Indian school system learn and solve problems using “Rote Memorization” which means that they would be a misfit for the workforce in the coming decade or may end-up doing extremely low-end tasks.

WizKlub products solve this problem by raising the core aptitude of every child and makes them smart learners and adept problem solvers. The students of the WizKlub system are trained to become Creators of Technology than just being the passive consumers of technology.


Also Read: List of EdTech Startups in India


WizKlub - USP and Innovation

The USP of the WizKlub products are as follows:

  • Product designed with research in Cognitive Learning
  • Personalized learning path for every learner based on existing levels
  • Hybrid learning cutting across facilitator, app, conversations through Artificial Intelligence
  • Hybrid learning environment cutting across facilitator, app, conversations through Artificial Intelligence

WizKlub - Target Market Size

WizKlub is targeting k-8 school students. The k-12 supplementary education sector in India itself is $15 billion (Rs 100,000 crores). Several k-12 students are 350m and half of them are in the k-6 segment itself. According to a report by KPMG in India and Google, the online Education market is expected to cross $2bn by 2022 and $4bn by 2025.

WizKlub - Founders and Team

The founder and CEO of WizKlub is Mr. Amit Bansal. Other team includes Manohar Kashyap, Jaspal Singh, Swarup Vijh and Pramod.

  • Amit Bansal, Founder & CEO - Amit has a master's degree in marketing from XLRI, Jamshedpur. Before finding WizKlub, he was an advisor at IndiQube. Also, this is not his first startup, before WizKlub, he has also co-founded startups like Xcelerator and PurpleLeap.
  • Manohar Kashyap, Product head - Graduated from IIM Bangalore, Mahohar has worked with Marquee Enterprise customers and with Very Large Higher Educational Institutions from the Sales Strategy Phase to the Strategic Implementation Phase and deriving ROI for both external and internal clients
  • Jaspal Singh, National Sales Head- Ahuja is graduated in Mechanical Engineering with honors from IIT Roorkee. Earlier worked as Sr. Evangelist for PurpleLeap (Pearson Educomp JV), Singh has been evangelizing various new products and technologies.
  • Swarup Vijh, Senior Vice President - With a master's degree from the University of Pune, Swarup was working with iStar as a national operations head before collaborating with WizKlub.
  • Pramod N, Vice-President - Pramod is a sales professional with 12+ years of experience in business development, revenue generation and building sales organizations for startups and mid-size enterprises. Pramod has a master's degree from the Indian School of Business Management and Administration.
Team WizKlub

Also Read: How Byju's is Making Millions of Students Fall in Love With Learning


WizKlub - How did it start?

This EdTech company for School Children is the third EdTech venture of this team. The earlier two ventures were in the higher education space where the team worked with over 50,000 engineering students across India. “We realized that at that stage we could create the maximum impact by skilling students on specific tools. However, at that age, the basic aptitude of a student is pretty much cast in stone and cannot be changed significantly. So, if a student does not have programming aptitude, one cannot be trained to become a good programmer.” Said Amit Bansal.

More research established that the core aptitude of a person that defines one’s suitability for different career roles is pretty much defined in the first 12-13 years of their life. And unfortunately, the Indian schooling system is still focused on curriculum, instead of focusing on core aptitude that makes one smart learner and adept problem solver. Hence the team decided to address this issue by providing a scientific program to build these skills when the age is right. They worked on the product for 6 months including prototyping and pilots to establish product efficacy. The product has an 83% efficacy rate which is quite remarkable for a learning product.

The logo of WizKlub is essentially centered around a tick mark which denotes students making the right choice. WizKlub is a club of Wizards. Essentially, the creators of tomorrow are the wizards of the future. They are going to look like they have magic powers compared to everybody else.

WizKlub Logo

WizKlub - Startup Launch

WizKlub’s distribution model is centered around neighborhood facilitators who impart the program to the students in the apartment or community areas. The team launched the program through events in these apartments and found the early adopters. The customer experience and product efficacy have been extremely important to the team ever since inception. And the growth has been through the positive word-of-mouth from our existing users. “We have moved the core aptitude (IQ) of more than 3000 students!” Says Amit Bansal.

WizKlub - Business Model and Revenue Model

The business model of WizKlub is subscription-based and the investment ranges from 10k to 25k per year depending on the program.

WizKlub - Startup Challenges

One major challenge that WizKlub faced initially was that the product was delivering results in terms of improved learning and problem-solving aptitude but ONLY those parents who were involved with their kid's learning journey were able to witness the results. The involved parents could see that the child has become an active reader, can read between the lines, is asking intelligent questions, is more inquisitive, is not scared of unseen problems, which was not the case before joining the program. However, the other set of parents were not able to appreciate the difference as they were expecting results in terms of visible output. The team solved this problem by demonstrating the improvement of the world's most popular IQ test for children, WISC ( Weschler’s Intelligence Scale for Children). They were able to demonstrate similar efficacy of 85% improvement on the third-party assessment WISC as well.


Also Read: Top Funded Startups India


WizKlub - Funding and Investors

The funding amount of WizKlub stands at 9 crores.

Date Stage Amount Investor
January 2020 seed INR 7 crores ncubate Fund India and Insitor Impact Asia Fund
January 2019 Angel INR 2 crores aurabh Chandra, Hardeep Singh, Pankaj Goel, and Pradeep Singh