Scaling Indian Organic & Ayurvedic brands - Challenges & Solution

This article has been contributed by Ms. Pooja Nagdev, Aromatherapist, Cosmetologist and Founder of INATUR.

Ayurveda, India's oldest medicinal system, has survived multiple waves of evolution over the previous 5000 years. Ayurveda is poised to become one of the most innovative healthcare growth markets in the world. Despite tremendous expansion in the nascent Ayurveda business, the industry still faces hurdles that must be overcome.  The issue of formulating natural or organic cosmetics is ensuring stability, safety, and efficacy. On the other hand, there is no harmonization of the regulatory guidelines. Many natural ingredients can be found in cosmetics that have a biological function. In the market for cosmetic goods with a longer shelf life, the usage of plants and herbs is on the rise. As a result, uniform standards for organic cosmetics and the standardization of raw materials are required.

The following are some of the industry's biggest challenges:

1. Standardization

Validation of Ayurvedic concepts (using modern norms) will make Ayurveda more acceptable to society, allowing it to become a mainstream life science. Ayurveda is facing a dilemma in terms of branding and consistency, as well as a diverse range of big and small merchants at the regional and national levels. Standardization and quality control are required to bring Ayurveda to a global audience.

2. Lack of awareness

Ayurveda has a large business potential worldwide, but it has yet to be fully realized. There appears to be a mismatch between the rate of increase of demand for services and the rate of expansion of supply. The availability of high-quality pharmaceuticals and a lack of basic infrastructure are limiting Ayurveda's growing potential. There is a pressing need to properly advertise Ayurvedic products. Additionally, there is a need to raise knowledge about ayurvedic products and services. As a result, establishing awareness of the differences between Ayurvedic, organic, and natural products and services is a problem for participants.

Also Read: List of the Top Ayurvedic Brands in India | 2021 Updated

3. Procurement of raw materials

The procurement and development of raw materials must be improved to ensure that the quality and core methods of Ayurveda are not compromised. Pesticides, herbicides, and insecticides are frequently seen as easy measures to boost productivity, therefore farming techniques have radically departed from age-old traditional methods.

4. Use of Technology

In the present period of medical Ayurvedic practice, technology is playing a big part, and it's opening a lot of doors for avoiding overtreatment. It has improved the speed with which diagnoses are made and the effectiveness of treatment techniques. The lack of or sluggish adoption of technology may be a difficulty for Ayurveda, but it may also be a strength: using technology, products and services can be made more widely available and accessible.

Organic Cosmetics are often mixed with natural.  All Organic cosmetics and wellness products are Natural, but all Natural products are not Organic. Aloe Vera gel, cucumber extract, honey, lemon oil, and other natural ingredients that manufactured in an organic way, that is no chemical treatment is done to the natural plant in the process of extraction of the ingredient. are utilized in organic cosmetics. Organic cosmetics primarily consist of organic skincare products, hair care, lip care, eye care, organic soaps, perfumes, and oils.

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Organic cosmetic products require strict quality control to ensure their efficacy and safety. Quality control refers to the procedures that are used to ensure that a manufactured product's quality and validity are maintained. Microscopic examination, assessment of ash, heavy metals, foreign materials, and micro-biological contamination are all included in the evaluation of organic cosmetics.

Organic cosmetics are superior to synthetic cosmetics in both cosmetic and therapeutic applications. Organic cosmetics are those that contain a variety of organic ingredients and extracts. Organic cosmetics are unique in that they are composed entirely of herbs and plants. Natural and Ayurvedic cosmetics are other terms sometimes used for Organic cosmetics.

Natural beauty care products have been around since men first started using cosmetics. Creams, face packs, and scrubs, hair oils, hair colours, shampoos, hair conditioners, lipsticks, blush on, rouge, eyeliners, mascaras, foundations, eyeshadow, fragrances, scents, cleansers, and so on are some common beauty products. By using specific definition approaches, the detailing of all these restorative things integrates an expansion of distinct regular additional substances such as oils, waxes, natural hues, common smells, and plant parts such as leaves, blossoms, and so on.

Consumers are increasingly looking for products that have a lower environmental impact. Cosmetics are now with more "environmentally friendly ingredients and packaging." There are tests conducted to check the effectiveness and toxicology of raw material and packaging material tough the criteria and requirements to be met for items to be classified as natural or organic should be issued by regulatory authorities. These guidelines are intended to define the packaging processes that are permitted, as well as to suggest sustainable extraction and processing methods.