Flintobox - Colouring Childhood with Creativity and Curiosity!

These days, when women too fetch their careers aggressively, they often seem to be in a fix upon raising their kids right while not giving up their careers. To make it a little convenient and easy on these women, Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam in the year 2013.

Flintobox essentially produces educational activity boxes for children. These boxes are particularly based on a theme. So ideally, Flintobox makes resources for Early Child Development monthly.

Flintobox - Company Highlights

Startup Name Flintobox
Headquarter Chennai
Sector Ecommerce
Founders Arunprasad Durairaj, Vijay Gandhi, Shreenidhi Srirangam
Founded 2013
Parent Organization Flinto Learning Solutions Pvt Ltd
Website flintobox.com
Contact care@flintobox.com

Flintobox - About and how it works
Flintobox - USP and Innovation
Flintobox - Founders and Team
Flintobox - How did it start?
Flintobox - Name, Tagline, and Logo
Flintobox - Business Model and Revenue Model
Flintobox - Funding and Investors
Flintobox - Growth
Flintobox - Awards and Recognition

Flintobox - About and how it works

Flintobox is about providing theme-based educational activity boxes for children. It has 3–4 activities a month with a book in one theme. These activity boxes can be reused and sometimes they also tend to engage more than one child.

All activities from Flintobox come with an instruction chart. Still, if you’ve got any queries, the activities can be viewed on their website. Each of these activities is described with the help of a video and they are based on one particular theme like transport, plants, animals, mathematics, rainbow colors, a game, a crafting/ coloring activity with good items. This is complemented with one storybook with superior characters like Bobo, Mia, Benji, and Flinto.

Presenting a new theme every month, Flintobox is research-based and caters to the development of 12 areas in the child’s overall growth. These boxes are curated by Montessori experts and child psychologists.

There are two different product modules at Flinto:

  • Flintobox - This product is mainly a subscription program that is designed to deliver engaging learning activities to children right at their doorstep.
  • FlintoClass - This one is a comprehensive preschool system for independent/unbranded preschools. It provides children with a top-notch learning experience in their early growth years.

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Flintobox - USP and Innovation

The main USPs of Flintobox are:

  • Driving the kids away from ipads and mobiles - With activities designed so well and keeping the key result areas on top, the children are ought to spend more time doing these rather than playing games on the mobile and watching cartoons on television.
  • Bonding time with the parents - In the tight schedules and being disturbed by so much technology all around, parents hardly can spend any quality time with their kids. With Flintobox activities, they are ought to spend some good time doing these activities with their kids thus resulting in good bonding time.
  • Increasing the creativity quotient in the kids - With reduced time spent on Televisions and computers, the children get to creatively explore the arenas of thinking while doing the Flintobox activities. In the competitive world today where kids are not only judged at I.Q., this makes them ready for tomorrow.

Flintobox - Founders and Team

Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam.

Flintobox owners Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam
Flintobox Founders
  • Arunprasad Durairaj, Co-Founder & CEO - He is an entrepreneur and an Ivy League graduate. He has worked in a wide array of industries like consumer goods, food services, biotech, healthcare, infrastructure development, mining, transportation in strategic and has also had financial advisory roles to play. He is currently an advisor to Startup Community in Chennai and Bangalore.
  • Vijay Babu Gandhi, Co-Founder & COO - With a B.Tech from Anna University, he was a co-founder at Zinghopper before co-founding Flintobox.
  • Shreenidhi Srirangam, Co-Founder & CTO - He has over 15 years of experience in larger organizations and startups. His expertise lies in designing and implementing mobile and web experience. He has successfully led teams and is also an individual contributor.

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Flintobox - How did it start?

All of this started with the current problem of the present generation. The problem is that they are busy with their daily and hectic schedules and at the same time they want their children to excel in their studies. In this generation, parents are truly trying their best to nurture their kid’s creativity and curiosity to an optimum level. So the basic idea for Flintobox was germinated when Vijaybabu Gandhi faced this with his 5-year-old kid who was more unconsciously deep in movies and mobiles.

This stressed out Gandhi and he began thinking of ways as to how can this situation be avoided. Therefore he wanted to create a product that can be used to increase the kids’ creativity through meaningful activities. To do so, he thought about a venture like this to protect the kids from the curse of technology. And that’s how the idea for Flintobox was germinated.

This was followed by him sharing the idea with two of his friends who are now the co-founders of Flintobox. Together they came up with an idea of starting a product called Flintobox.

The name Flintobox is ideally originating from flint, which is defined to be a sedimentary rock that generates sparks when struck against steel.

Flintobox Logo
Flintobox Logo

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Flintobox - Business Model and Revenue Model

This business model of Flintobox is subscription-based. It offers three subscription plans:

  • 3-month subscription
  • 6-month subscription
  • 12-month subscription

The customers are entitled to upgrade or cancel at any point in time. The company puts up efforts at teaching the children several realistic concepts throughout the subscription. Also, one of the most interesting parts is that the subscribers of Flintobox receive a digital feed on parenting tips along with weekly activity ideas to do with children through the Flintobox App.

Flintobox - Funding and Investors

Flintobox has raised a total of $8.2M in funding over 5 rounds. Their latest funding was raised on Aug 1, 2018 from a Debt Financing round.

Here is a list of all the funding rounds of Flintobox:

Date Stage Amount Investors
August 2013 Seed Round $35K -
October 2014 Seed Round $300K -
August 2015 Angel Round - Globevestor
December 2017 Series A $7 million Lightbox
August 2018 Debt Financing $800K InnoVen Capital

Flintobox - Growth

  • Over 5 lakh customers across India
  • Catering to 45 million children in the age group of 2-12 years
  • 40% sales in metros, 60% in tier-II cities
  • Present in more than 30 cities in India
  • Reached a 1,000 preschools
  • Gone Global with establishing a presence in South and Middle-East Asia

Flintobox - Awards and Recognition

  • Flintobox was awarded the "Coolest Startup of 2014" by Business Today
  • Also, the "Best Education Startup of 2014" by the Confederation of Indian Industries
  • Won the Wharton India Startup Competition in 2015
  • And was also recognized as the best subscription boxes of 2014 by kidsstoppress
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About Rishabh Rathi

I am a computer science student and freelancer. I love learning new things and challenging myself.
  • Nagpur