Flintobox - Colouring Childhood with Creativity and Curiosity!

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These days, when women too fetch their passion aggressively, they often seem to be in a fix upon raising their kids right while not giving up their interests. To make it a little convenient and easy on these women, Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam in the year 2013.

Flintobox essentially produces educational activity boxes for children. These boxes are particularly based on a theme. So ideally, Flintobox makes resources for Early Child Development monthly.

Flintobox Activity Boxes

Flintobox - Company Highlights

Startup Name Flintobox
Headquarter Chennai
Sector Edtech
Founders Arunprasad Durairaj, Vijay Gandhi, Shreenidhi Srirangam
Founded 2013
Parent Organization Flinto Learning Solutions Pvt Ltd
Website flintobox.com

Flintobox - About and How it Works
Flintobox - USP and Innovation
Flintobox - Founders and Team
Flintobox - How did it Start?
Flintobox - Name, Tagline, and Logo
Flintobox - Business Model and Revenue Model
Flintobox - Funding and Investors
Flintobox - Growth and Revenue
Flintobox - Awards and Recognition
Flintobox - FAQs

Flintobox - About and How it Works

Flintobox provides theme-based educational activity boxes for children. It has 3–4 activities a month with a book in one theme. These activity boxes can be reused and sometimes they also tend to engage more than one child.

All activities from Flintobox come with an instruction chart. Still, if you’ve got any queries, the activities can be viewed on their website. Each of these activities is described with the help of a video and they are based on one particular theme like transport, plants, animals, mathematics, rainbow colors, a game, a crafting/ coloring activity with good items. This is complemented with one storybook with superior characters like Bobo, Mia, Benji, and Flinto.

  1. Get Monthly Subscription! And get Flintobox every month on an Educational theme
  2. Themes are focused on developing key skills by inculcating age appropriate activities
  3. Watch & observe your child learning new things and concepts by having fun simultaneously!
Flintobox in Nutshell

Presenting a new theme every month, It is research-based and caters to the development of 12 areas in the child’s overall growth. These boxes are curated by Montessori experts and child psychologists.

There are two different product modules at Flinto Learning:

  • Flintobox - This product is mainly a subscription program that is designed to deliver engaging learning activities to children right at their doorstep.
  • FlintoClass - This one is a comprehensive preschool system for independent/unbranded preschools. It provides children with a top-notch learning experience in their early growth years.

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Flintobox - USP and Innovation

The main USPs of Flintobox are:

  • Driving the kids away from ipads and Mobiles - With activities designed so well and keeping the key result areas on top, the children are ought to spend more time doing these rather than playing games on the mobile and watching cartoons on television.
  • Bonding time with the Parents - In the tight schedules and being disturbed by so much technology all around, parents hardly can spend any quality time with their kids. With Flintobox activities, they are ought to spend some good time doing these activities with their kids thus resulting in good bonding time.
  • Increasing the Creativity Quotient in the kids - With reduced time spent on Televisions and computers, the children get to creatively explore the arenas of thinking while doing the Flintobox activities. In the competitive world today where kids are not only judged at I.Q., this makes them ready for tomorrow.

Flintobox - Founders and Team

Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam.

Flintobox owners Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam
Flintobox Founders
  • Arunprasad Durairaj, Co-Founder & CEO - He is an entrepreneur and an Ivy League graduate. He has worked in a wide array of industries like consumer goods, food services, biotech, healthcare, infrastructure development, mining, transportation in strategic and has also had financial advisory roles to play. He is currently an advisor to Startup Community in Chennai and Bangalore.
  • Vijay Babu Gandhi, Co-Founder & COO - With a B.Tech from Anna University, he was a co-founder at Zinghopper before co-founding Flintobox.
  • Shreenidhi Srirangam, Co-Founder & CTO - He has over 15 years of experience in larger organizations and startups. His expertise lies in designing and implementing mobile and web experience. He has successfully led teams and is also an individual contributor.

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Flintobox - How did it Start?

All of this started with the current problem of the present generation. The problem is that they are busy with their daily and hectic schedules and at the same time they want their children to excel in their studies. In this generation, parents are truly trying their best to nurture their kid’s creativity and curiosity to an optimum level. So the basic idea for Flintobox was germinated when Vijaybabu Gandhi faced this with his 5-year-old kid who was more unconsciously deep in movies and mobiles.

This stressed out Gandhi and he began thinking of ways as to how can this situation be avoided. Therefore he wanted to create a product that can be used to increase the kids’ creativity through meaningful activities. To do so, he thought about a venture like this to protect the kids from the curse of technology. And that’s how the idea for Flintobox was germinated.

This was followed by him sharing the idea with two of his friends who are now the co-founders. Together they came up with an idea of starting a product called Flintobox.

The name Flintobox is ideally originating from flint, which is defined to be a sedimentary rock that generates sparks when struck against steel.

Flintobox Logo

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Flintobox - Business Model and Revenue Model

This business model of Flintobox is subscription-based. It offers three subscription plans:

  • 3-month subscription
  • 6-month subscription
  • 12-month subscription

The customers are entitled to upgrade or cancel at any point in time. The company puts up efforts at teaching the children several realistic concepts throughout the subscription. Also, one of the most interesting parts is that the subscribers of Flintobox receive a digital feed on parenting tips along with weekly activity ideas to do with children through the App.


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Flintobox - Funding and Investors

Flintobox has raised a total of $15.3 Million in funding over 5 rounds. Their latest funding was raised on July 2020 for $7.2 million led by Lightbox ventures

Here is a list of all the funding rounds of Flintobox:

Date Stage Amount Investors
August 2013 Seed Round $35K -
October 2014 Seed Round $300K -
August 2015 Angel Round - Globevestor
December 2017 Series A $7 million Lightbox
August 2018 Debt Financing $800K InnoVen Capital
July 2020 Pre Series B $7.2 million Lightbox Ventures
“We don’t want COVID-19 to come in the way of a child’s learning. For children below 6 years of age, monotonous online classes can’t be a substitute for the multi-sensory experiences that they deserve. We wanted to ensure that children continue receiving structured hands-on learning without compromising on their safety. We will be using the funds to create, expand and distribute this product across the world so that no child's learning stops due to Coivd-19" says Arunprasad Durairaj, CEO & Co-founder, Flintobox

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Flintobox - Growth and Revenue

In FY 2017, Flintobox had a revenue of around $2.05 million, which raised to around $3.65 million in 2018.

  • Over 5 lakh customers across India
  • Catering to 45 million children in the age group of 2-12 years
  • 40% sales in metros, 60% in tier-II cities
  • Present in more than 30 cities in India
  • Reached a 1,000 preschools
  • Gone Global with establishing a presence in South and Middle-East Asia

Flintobox - Awards and Recognition

  • It was awarded the "Coolest Startup of 2014" by Business Today
  • Also, the "Best Education Startup of 2014" by the Confederation of Indian Industries
  • Won the Wharton India Startup Competition in 2015
  • And was also recognized as the best subscription boxes of 2014 by kidsstoppress

Flintobox - FAQs

What is Flintobox?

Flintobox is an India-based company that produces educational activity boxes for children. Based on a theme, the company makes resources for Early Child Development on a monthly basis.

Who are the Founders of Flintobox?

Flintobox was founded by Arunprasad Durairaj, Vijaybabu Gandhi, and Shreenidhi Srirangam.

How much is the revenue of Flintobox?

In FY 2017, Flintobox had a revenue of around $2.05 million, which raised to around $3.65 million in 2018.

How much Funding is raised by Flintobox?

Flintobox has raised a total of $15.3 Million in funding over 5 rounds. Their latest funding was raised on July 2020 for $7.2 million led by Lightbox ventures

What is the Business Model of Flintobox?

This business model of Flintobox is subscription-based. It offers three subscription plans:

  • 3-month subscription
  • 6-month subscription
  • 12-month subscription
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About Rishabh Rathi

Pre-Final Year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn - https://www.linkedin.com/in/rishabhrathi22/
  • Nagpur
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