List of All the Startups Acquired by Flipkart

Shalini Rath Shalini Rath
Jul 16, 2022 8 min read
List of All the Startups Acquired by Flipkart

Within ten years, e-commerce business platforms are booming like anything. All the more, the pandemic seems to have given a push of 10 times more to these e-commerce sites. The given hectic life, and busy schedules, people do not have the leisure to go out and shop. With many reliable e-commerce websites available, people prefer to buy products online.

According to sources, the Indian e-commerce market is expected to grow to $188 billion by 2025 from $6.2 billion (2020). It is also predicted that the market is expected to increase by 21.5% by the end of 2022.

Flipkart, which is India's one of the biggest players in the e-commerce market, is also considered the most valuable startup in the country today. This Walmart-owned company started its journey by selling books online and further expanded into selling other product varieties such as electronics, fashion, home essentials, and other lifestyle products.

Through its journey of becoming the most successful startup, Flipkart has acquired several companies. Today, Flipkart has a revenue of 433 billion Indian rupees.

In this article, let us discover the list of major companies acquired by Flipkart.

1. ANS Commerce
2. Yaantra
3. SastaSundar
4. Cleartrip
5. Scapic
6. Mecha Mocha
7. Walmart India
8. Upstream Commerce
9. Liv.ai
10. F1 Info Solutions & Services
11. eBay India
12. Jabong
13. PhonePe
14. FX Mart
15. Appiterate
16. AdIQuity
17. Myntra
18. Jeeves
19. Letsbuy.com
20. Chakpak
21. MIME360
22. weRead

1. ANS Commerce

Year of Acquisition - 2022

ANS Commerce Logo
ANS Commerce Logo

ANS Commerce is a direct-to-consumer (D2C) SaaS startup. The company offers e-commerce solutions for online brands, such as brand-store tech, performance marketing, platform support, marketplace management, and more.

Flipkart has acquired ANS Commerce for an undisclosed amount. However, the agreement is yet to be completed due to some closing conditions.

2. Yaantra

Year of Acquisition - 2022

Yaantra Logo
Yaantra Logo

Yaantra is an electronic repair company that offers door-to-door electronic repair services for smartphones and laptops and sells refurbished products. The acquisition made by Flipkart is to improve its after-sale services in the smartphone segment and to maintain the recommerce platform. Yaantra was acquired by Flipkart for approximately $40-50 million.

3. SastaSundar

Year of Acquisition - 2021

SastaSundar Logo
SastaSundar Logo

SastaSundar operates in online pharmacy and healthcare solutions such as e-diagnostics, and e-consultations with a network of more than 490 pharmacies. Flipkart was acquired to further improve the healthcare system by offering affordable pharmacies to consumers on a large scale. The Flipkart group has a 75.1% stake in the SastaSundar company.

4. Cleartrip

Year of Acquisition -2021

Cleartrip Logo
Cleartrip Logo

Cleartrip is an online travel service company. The company offers booking services for flights, train tickets, and hotel reservations in India and the Middle East. The Covid-19 pandemic made a very stressful year for the travel sector, due to which, Cleartip had laid off around 500 employees. Flipkart acquired Cleartrip in April 2021 in a $40 million deal.

5. Scapic

Year of Acquisition - 2020

Scapic Logo
Scapic Logo

Scapic is a cloud-based startup that deals in creating and publishing AR and 3D content through a web browser for clients across e-commerce and marketing platforms. The deal made by Flipkart is to enhance its user experience. Flipkart has a 100% stake in Scapic, however, the deal value is still undisclosed.

6. Mech Mocha

Year of Acquisition - 2020

Mech Mocha Logo
Mech Mocha Logo

Mech Mocha is a mobile gaming platform that operates a live social game called 'Hello Play'. This gaming app allows participants from tier II and tier III cities to interact with each other through its in game-video. Flipkart invested in Mech Mocha at an undisclosed amount.

7. Walmart India

Year of Acquisition - 2020

Walmart India Logo
Walmart India Logo

Walmart India is a subsidiary owned by Walmart Inc., which is an American multinational retail corporation that has a wide variety of markets dealing mainly in departmental stores, and grocery stores. The reason for Flipkart to acquire Walmart India is to help expand its footprint in the food and grocery segment, which will further strengthen its supply chain.

8. Upstream Commerce

Year of Acquisition - 2018

Upstream Commerce is an Israel-based retail platform that provides cloud-based automated-competitive solutions to help online retailers develop an analysis to boost their sales. Flipkart acquired Upstream commerce to further optimise its product pricing to compete with its rival Amazon.

9. Liv.ai

Year of Acquisition - 2018

Liv.ai is the first Indian company that uses powerful neural network models that enable developers to convert speech into text supporting 10 Indian languages. They aim to give voice to billions of Indians, and the ability to express their language through the digital world. Flipkart acquired Liv.ai for $40 million.

10. F1 Info Solutions & Services

Year of Acquisition - 2017

F1 Info Solutions & Services Logo
F1 Info Solutions & Services Logo

In 2017, Flipkart acquired F1 Info Solutions & Services, an IT products repair service provider of brands like Apple, HP, Samsung, Sony, Lenovo, Asus, and many more. The main reason for the acquisition of F1 is to expand Flipkart's offerings towards after-sale repair services for its IT products and mobile phones.


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11. eBay India

Year of Acquisition - 2017

ebay Logo
ebay Logo

eBay is an American multinational e-commerce platform founded in 1995. eBay started its operations in India in 2005 but was not that successful. Flipkart acquired eBay in 2017 for approximately $500 million.

12. Jabong

Year of Acquisition - 2016

Jabong Logo

Jabong.com is an online portal that sells products in categories like fashion accessories, footwear, apparel, home essentials, and other lifestyle products. Flipkart acquired Jabong through Myntra for $70 million.

13. PhonePe

Year of Acquisition - 2016

PhonePe Logo
PhonePe Logo

PhonePe is a digital payment mode for online transactions in India founded by Sameer Nigam. The app operates around the Unified Payments Interface (UPI), regulated by the National Payments Corporation of India. The company was acquired by Flipkart in 2016, although it will function as a separate business unit. Flipkart bought the company for $20 million.

14. FX Mart

Year of Acquisition - 2015

FX Mart Logo
FX Mart Logo

FX Mart is a company that offers payment services like digital or electronic payments, Β remittances buying and selling of currencies, travel, and related services. The acquisition was made with an aim to enable Flipkart to have its own in-app wallet system and avoid paying a cut to external wallet providers. The deal value was around $6 million.

15. Appiterate

Year of Acquisition - 2015

Appiterate Logo
Appiterate Logo

Appiterate is a mobile marketing company that engages in marketing automation to help e-commerce companies push their sales through push notifications and in-app messages. The details of the deal are undisclosed.


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16. AdIQuity

Year of Acquisition - 2015

AdIQuity Logo
AdIQuity Logo

A global mobile ad network founded by Anurag Dod, AdIQuity was launched with the aim to facilitate ad agencies to acquire mobile traffic. Flipkart bought this company in hopes to increase its efficiency on the mobile platform.

17. Myntra

Year of Acquisition - 2014

Myntra Logo
Myntra Logo

Myntra, initially sold personalised gift items but later on expanded into fashion and lifestyle brands in 2010. In 2014, the company was bought by Flipkart at a valuation of approximately $370 million. The acquisition was done in to beat Flipkart's rival Amazon to create one of the largest e-commerce markets. To date, Myntra is one of the biggest acquisitions of Flipkart.

18. Jeeves

Year of Acquisition - 2014

Jeeves Logo
Jeeves Logo

Jeeves is one of India's leading third-party after-sales service providers with a network of 320+ service partners. It was during the same year, Flipkart launched its large appliance category.

19. Letsbuy.com

Year of Acquisition - 2012

Letsbuy Logo
Letsbuy Logo

Letsbuy.com is an online retail shop selling branded computer technology and digital lifestyle products from top international and domestic brands. Flipkart acquired Letsbuy.com for $25 million.

20. Chakpak

Year of Acquisition - 2011

Chakpak is an online media podium for films revolving around Bollywood, Telugu, and Tamil that enables users to find information regarding their timings, reviews, latest news, and information. Flipkart made this acquisition to let them offer user-generated content for a huge array of Indian movies to their customers.

21. MIME360

Year of Acquisition - 2011

This was a Mumbai-based digital media distribution company. MIME is the short-form of Manoramic International Media Exchange. The company has ties with Saregama and Gaana.com and operates in Mumbai, and Delaware, USA. To improve their digital distribution technology platform, Flipkart acquired MIME360.

22. weRead

Year of Acquisition - 2010

weRead Logo
weRead Logo

The first startup acquired by Flipkart is weRead.com. It is an online community for all book readers. The platform was available on Facebook, Myspace, Orkut, Hi5, and Bebo. Flipkart wanted to expand its customer base to further improve its customer book reading experience.

Conclusion

The list of startups acquired by Flipkart gives us a clear understanding of how ambitious Flipkart is. They aim to keep growing and compete with their rival Amazon. The group is in the mood to diversify its ecosystem through these various investments in multiple sectors.

The company has grown tremendously in just ten years and continues to evolve every day by expanding its services for its consumers. Besides these acquisitions, Flipkart has made investments in Ninjacart, Aditya Birla Fashion Retail Limited, Shadowfax, and Arvind Fashions.

FAQs

What companies are owned by Flipkart?

Ans commerce, Yaantra, Sastasundar, Cleartrip, Scapic, Mech mocha, Walmart India, Upstream commerce, Liv.AI, F1 info solutions & services, eBay India, Jabong, Phonepe, FX Mart, Appiterate, Adiquity, Myntra, Jeeves, Letsbuy.Com, Chakpak, MIME360, and Weread are owned by Flipkart.

Is Flipkart an MNC company?

Yes, Flipkart is an MNC company founded by Sachin Bansal and Binny Bansal.

What kind of company is Flipkart?

Flipkart is an eCommerce company based in Bangalore.

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