Hair Originals Success Story - How Hair Originals made it to Shark Tank?

Damini Bhandary Damini Bhandary Anik Banerjee Anik Banerjee
Jan 25, 2022 7 min read
Hair Originals Success Story - How Hair Originals made it to Shark Tank?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Hair Originals.

Shark Tank has been making some noise in the country and in the business industry since it was announced in the year 2021. Originally released in December 2021, the Indian version of Shark Tank America has quickly grown to be one of the favorites of Indian startups, businesses, entrepreneurs, and other working professionals and individuals. Yes, we now get the opportunity to witness the Indian version of the most anticipated business reality show in the world. Naturally, when it started telecasting on Sony Television Channel, it created hype amongst the youth, and especially the young entrepreneurs.

For those who are not aware of what Shark Tank is, it is a business reality show where entrepreneurs get funds from the investors, who are judging the business models presented by them if they like their business models. These investors are some of the biggest and most successful business people out there.

If you are wondering why we are suddenly discussing Shark Tank India, then it is to introduce Hair Originals, a Gurugram-based premium natural hair extension products, and services company. The company has recently been famous as a brand recognized by Shark Tank India, where it also received funding.

Here's more about HairOriginals, its Funding and Investors, Founders and Team, Growth, Future Plans, and more. Β  Β 

Hair Originals - Company Highlights

Startup Name Hair Originals
Also know as HairOriginals
Headquarters Gurugram, Haryana
Industry Hair extension, Beauty and haircare
Founders Jitendra Sharma
Founded 2019
Areas Served India and abroad
Current CEO Jitendra Sharma
Website hairoriginals.in

Hair Originals - Latest News
About Hair Originals
Hair Originals In Shark Tank
Hair Originals - Founder and Team
Hair Originals - Startup Story and its Journey to Shark Tank
Hair Originals - Funding and Investors
Hair Originals - Growth
Hair Originals - Future Plans
Conclusion

Hair Originals - Latest News

January 25, 2022 - Hair Originals raises $30 mn in the pre-Seed funding round, where the company received funds from angel investments that came from marquee investors. After its success with the global B2B model, the company has now launched its D2C online platform. Β  Β 

About Hair Originals

Before Shark Tank, Hair Originals have already spread their word across the world. With intricate customer market research and manufacturing excellence, Hair Originals Founder and CEO, Jitendra Sharma achieved something exceptional. They created a range of premium hair extensions and participated in the prestigious World Hair Congress in France. Famous hairstylist, Eric Maurice appreciated their work and fell in love with it. He decided to become the brand ambassador of Hair Originals in no time.

The popularity of their hair extensions has now leapt all bounds. The products are now exported to luxury salons in 22 countries. The company reigned in the B2B sector by partnering with top luxury salons. There was a need for a customer-centric solution and a considerable demand for top-quality natural hair extensions. HairOriginals launched a Direct-To-Consumer platform that sells high-quality hair extensions at affordable rates. Mr. Jitendra Sharma set fair pricing and made HairOriginals, one of India's top hair extensions brands.

What makes HairOriginals Different from Other Brands?

Starting from the luxurious market of Paris, HairOriginals became a popular hair extensions brand. Apart from the loyal customers, the company ties up with salon partners across the world. These salon partners provide free hair extension installation for the customers. HairOriginals is the official partner of prestigious hair training academies like Schwarzkopf and L'oreal. It is an official partner of Helder Marucci Master Class, a famous Brazilian stylist. There's no doubt that 100% Remi Indian hair is amongst the most premium hair. By keeping this in mind, HairOriginals procures top-quality human hair from some south Indian temples. It ensures the best quality. They do not use any chemicals to process the hair.

Along with quality, price plays a crucial role. It decides whether the hair extensions are worth buying or not. Existing brands were producing substandard hair extensions. As there was no competition back then, Mr. Sharma saw the market monopoly. The brands charge 2 to 3 times more from the customers. Their hair extensions were also of substandard quality. HairOriginals make their hair extensions with natural virgin Remi Indian hair known for its rich texture. It offers the best flexibility and freedom to color, style, and maintain.

Hair Originals In Shark Tank

India has always been one step ahead when it comes to taking natural ayurvedic care of hair. Indian hair is most sought-after by the cosmetic industry worldwide. It has a rich texture that is necessary for the best hair extensions. It won't look like a big deal for a layman but Jitendra Sharma found a goldmine sitting there right in the open. HairOriginals & Shark Tank -two names are now lingering on the tongues of the masses. Mr. Jitendra Sharma jumped right into the battle of procuring natural hair strands. He soon emerged as a forerunner in the industry. And now he and his venture HairOriginal got featured in the latest edition of Shark Tank India.

Hair Originals - Founder and Team

HairOriginals Founder - Mr. Jitendra Sharma
HairOriginals Founder - Mr. Jitendra Sharma

Jitendra Sharma

Mr. Jitendra Sharma is the founder and CEO of HairOriginals. His recent feature in Shark Tank has got all the people and media outlets talking about him and his venture. It raised the eyebrows of the sharks and got them intrigued with the sheer vision. As a 2008 IIT Delhi Alumni, Sharma has always pursued excellence. Jitendra Sharma has a dual degree in Chemical Engineering from IIT Delhi and has worked 11 years as a Precom Leader at TotalEnergies before founding Hairoriginals in September 2019. His 11 years of experience in the oil industry and exposure to global cultures helped him. He discovered India's unorganized hair extension market and saw infinite opportunities.

The company had another founder, Ashish Tiwari, who split up with Jitendra Sharma and stepped down from the Co-founder position, thereby leaving the company in December 2021. Tiwari left the company to co-found HairForever.

HairOriginals nurtures a well-knit team of experienced in-house stylists that stand out with their industry-leading craftsmanship. Therefore, both the hair products and services of Hair Originals are of superior quality.

Hair Originals - Startup Story and its Journey to Shark Tank

Shark Tank shows have been a great success in their many overseas counterparts. This craze has now come to India and has become the talk of the town. The show consists of entrepreneurs who present their ventures to a group of investors called sharks. These sharks are some of India's most celebrated entrepreneurs and industry leaders. They have been there and done that. Most of the sharks have built their own ventures from scratch and know what it takes to be a successful entrepreneur. Mr. Sharma got an offer to present their venture HairOriginals on the Shark Tank India show. He elaborated on how his company can revolutionize the fashion industry. No wonder he got attractive investment offers from all the sharks. They closed a pre-seed round which they will use for more intricate market research and faster growth. They also have an eye on pre-series A rounds. It will give a push to their partner salon programs and Direct-To-Consumer platform.

Hair Originals - Funding and Investors

HairOriginals has raised funding worth Rs 3 crore in its pre-Seed funding round via angel investments from marquee investors on January 25, 2022. This is the second funding that the company received after it was initially funded in the popular business reality show, Shark Tank India. The funding that the startup received is presently being channeled towards AR technologies. This will benefit real-time product experience before purchase, workforce expansion, and other back-end developments.

Hair Originals - Growth

The Hair Originals line of products is made from ethically acquired human hair. This has empowered and is empowering the women from various cities of India working in this particular segment. The products of Hairoriginals have been exhibited in multiple international events and exported across 22 countries including the top luxury salons of the US, Europe, and Africa.

The Hair Original products were also positioned in the luxury segment, where it received numerous positive remarks from fashion critics at the World Hair Congress in France. Eric Maurice, a renowned celebrity stylist from France has come onboard to be the brand ambassador of Hair Originals.

Hair Original boasts of being the global leader in processing and delivering 100% Natural Hair Extensions, which is made from virgin Indian remy (scalp sourced) hair with a huge number of consumers across the globe. Besides, numerous internationally renowned celebrity hair-stylists like Latil Pascal and Laurent Voicinet use Hair Original products for their shows.

The global positive feedback that Hairoriginals receive from its customers across the globe and the support that it gets from its investors is the driving force in the expansion of its business.

Hair Originals - Future Plans

Before knowing what the future of hair extensions is, a little peek in history will amaze you. Hair extensions were used by women for thousands of years. There are some historic mentions that Egyptian queen Cleopatra who ruled the Ptolemaic Kingdom of Egypt from 51 to 30 BC, used to wear hair extensions.

It wouldn't be exaggerating to say that under the leadership of Mr. Jitendra Sharma, HairOriginals will reach the heights of success. The latest Shark Tank investment round will fuel their growth. It will also help them to put themselves on a global map. The company intends to expand its horizons by partnering with more high-end salons across the top countries. It will catapult its customer-facing platform to pull more customers. There's no doubt that HairOriginals will change how people use hair extensions. Founder Jitendra Sharma knows that his company will revolutionize the global fashion industry. He has great confidence in the wide range of hair textures, colors, and lengths their hair extensions provide.

With the launch of the D2C platform of Hair Originals, the goal of the company now is to make its premium products affordable for everyone. This the company aims to make feasible by cutting the cost of the middlemen. The founder and CEO, Jitendra Sharma said, "in the upcoming 2 to 2.5 years, our aim is to achieve a target of 100 Cr ARR.”

Conclusion

The rapidly growing fashion industry shows great potential for hair extensions. Fashion models, as well as top celebrities, use hair extensions. They are used by top hair stylists for music videos, fashion shows, movies, and whatnot. With such great exposure and need, it would be safe to say that hair extension are here to stay. They provide different installation types that only maximize their versatility. The Shark Tank investment round will give them the needed boost and global exposure. It will ease their growth and help them connect to a massive network of investors. It will play a crucial role in their growth.

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