Cricket is one of the most popular games played and watched sport in India. The top cricketers are sometimes even worshipped by cricket fanatics in India. This is why cricketers are considered to be one of the best options while choosing a brand ambassador, one such iconic cricketer is Harbhajan Singh.
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India. Because of his outstanding performances and contribution towards Indian cricket the cricketer is fondly called with many names like Bhajji, The Turbanator, Bhajju Pa, etc. Harbhajan is known to have the second highest number of test wickets of by an off spinner in the world.
The ace spin bowler was also the caption of Indian Premier League (IPL) teams Mumbai Indian and Punjab cricket team for the 2012 to 2013 Ranji Trophy season. Under his captaincy the Mumbai Indians team went on to win the Champions League Twenty20 in 2011.
The cricketer became popular after he became a part of the Border Gavaskar trophy team, and helped the team win the series against Australia by taking over 32 wickets. He was a part of the Indian cricket team when they won the world cup in 2011. Some of his records are 8/84 in test match (best bowling records), 411 wickets in 100 matches (total test matches wickets).
When it comes to total one day international wickets, he has scored over 259 wickets in 229 matches. Harbhajan Singh was awarded the country fourth highest civilian honour, the Padma Shri in 2009. Singh was also offered the rank of superintendent of police in Punjab by the Government of Punjab.
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021, while the cricketer is also known to charge over Rs 20 to 30 lakhs per brand endorsements. Some of the brands endorsed by Harbhajan are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
Here are the brands endorsed by Harbhajan Singh
Seagrams Royal stag is a popular Indian brand of whisky which was originally launched in 1995. This whisky is a blend of grain spirits and imported Scotch malts and produced by first Indian whisky to not use any artificial flavouring. Seagrams was acquired by Pernod Ricard and Diageo in 2000.
In 2011, the brand sold more than 12.3 million cases, making it Pernod Ricard’s biggest selling brands in its global portfolio of alcoholic beverages. Harbhajan Singh has been endorsing the brand since 2003 and has been featured in many multimedia ads. In 2011, Harbhajan was a part of an ad that showed choosing cricket over working in his father’s factory.
The ad ends with him asking the people on whether his achievements, "Have I made it large?", mocking its rival McDowell’s by using its tagline. For this McDowell also made a jab at Harbhajan by featuring Mahendra Singh Dhoni in their commercial. Harbhajan filed case against McDowell's parent company in 2011 because the commercial mocked him.
Colgate is an American company that is known for production, distribution and provision of its oral hygiene products such as toothpaste, toothbrushes, mouthwashes, dental floss, etc. Colgate has its headquarters in Manhattan, New York and was initially founded by William Colgate in 1873.
According to a research done 2015, Colgate is the only brand in the world that was purchased by more than half of all households. The brand has a global market share of 45% and a global market penetration of 67.7%. Harbhajan Singh was signed as its brand ambassador in 2014, the cricketer was the face of the brand for a few years.
In the ad, Harbhajan can be seen having a toothache and then using Colgate Super Flexi toothbrush which helps him get better because of its flexibility. The company added that Harbhajan was chosen as the brand ambassador because of his flexible bowling wrists, epitomizes flexibility and adaptability in the field of cricket.
Lays is the leading potato chip brand in many countries including India. Lays sometimes also called as Frito-lay is owned by PepsiCo through Frito Lay since 1965. The company is known to have over 120 potato farms across the world.
It is called by different names in different countries like Walkers in the UK and Ireland, Smith's in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Sabritas in Mexico, Hostess in Canada, etc. A fun fact about Lays is that it is the first snack brand to come out with an ad commercial in 1944.
In 2014, Lays signed cricketers like Virender Sehwag, Shikhar, Dhawan, Yuzvendra Chahal, Brett lee, Harbhajan Singh and Rahul Tewatia for their Lays Khol campaign. As part of the campaign, 18 special limited-edition Lay's Kholo packs featuring an intriguing question on each pack with a quirky answer given inside the pack. The ad showcases the cricketers having fun with quirky dialogues that engaged the cricket fans.
Muthoot Finance is one the most trusted financial corporation and the largest gold loan NBFC in India. The company was first founded by M George Muthoot in 1939 and currently has it headquarters based in Kochi, Kerala. The company offers products such as financing gold transactions, foreign exchange services, money transfers, wealth management services, travel and tourism services, etc.
It has more than 4,400 branches throughout India, and is available in international countries like UK, USA and UAE. In 2014, Muthoot Finance signed players such Harbhajan Singh, MS Dhoni, Suresh Raina, etc from Chennai super kings and Amitabh Bachchan as endorser for its ad campaign known as #Lifemeinaageybhadiye.
The ad is a fun song-dance-music video aimed to deliver our brand’s message of transforming lives by moving ahead in life. By getting both cricketers and Amitabh on board the brand tried to engage with Bollywood and Cricketing fans across the country.
Movado is an American watchmaker known for its collection of museum watches. The brand is popular because of its signature metallic dot at 12 o'clock and minimalist style. The company originates to Switzerland in the 1880s but was purchased by North American Watch Corp, founded by Gedalio Grinderg. Movado also makes luxury and affordable fashion watches.
It watches have aesthetic features and their high precision level making the brand stand out among other luxurious watch companies. Movado signed Harbhajan Singh as its Indian brand ambassador in 2009. In an interview the cricketer added that, he was honoured to be associated with a brand like Movado, as he believes in the brands art of design and is known for its perfection worldwide.
Fan2play is an upcoming online fantasy game built with an aim of redefining the world of fantasy sports. It introduces people to a unique way of playing and enjoying fantasy sports as it is a game of skill. The game allows its users to choose their own teams and challenge each other.
Every user has to make a team of 2/3 or 4 players and create or accept challenge in the fantasy game. Players have a 50% chance of winning and gives them a transparent, entertaining and the most credible gaming experience. Fan2play signed Harbhajan Singh as its brand ambassador in 2021 for their new campaign known as #letspanga.
Commenting on the association Shashi Kumar co-founder and vice president- operations of Fan2Play said that, “the main goal of the company is to revolutionise the fantasy gaming industry in our country and The cricketer was convinced of our vision from start. The company believes that Harbhajan is the right face for our #LetsPanga campaign because of his approach on tackling opponents on the field or navigating resentment on social media.”
ebikego is logistics and micro-mobility platform that facilitates last-mile delivery for various companies in the fields of e-commerce, food delivery, groceries, and urban mobility. The company started in 2017 by T Irfan has its headquarters in Mumbai, Maharashtra and aims at providing environment-friendly means of mobility.
The company is available in cities like Mumbai, Bengaluru, Delhi, Amritsar, Jaipur and Hyderabad and is also used by big companies such as Zomato, Uber Eats, Swiggy, Flipkart, Delhivery, Big Basket, Rapido, etc. The mission of the company is to make a on stop solution for problems such as Increasing Pollution, Road Traffic, Time, Cost of Travel, Heath concerns, etc.
The company is planning to scale up to 30 cities, touch 20 million deliveries by 2022 and this is why they signed Harbhajan as a brand ambassador in 2020. The company's campaign will be uploaded across all digital marketing platforms, offline TV channels, targeted especially to the consumer segment where association with Harbhajan will add significant value.
Brune and Bareskin
Brune and Bareskin is one the leading online fashion brand that specializes in premium quality leather products such as jackets, footwear, accessories and bags. The founder of the brand is Tabby Bhatia and is under the parent company Voganow, most vibrant online store for leather apparel and accessories. The company recently entered the offline market by launching its first-ever store in Jalandhar, Punjab.
The brand also sells its leather jackets, footwear, bags and accesories for men on ecommerce platforms like Myntra, Jabong and Snapdeal. The online leather accessory brand signed Harbhajan Singh as its brand ambassador in 2019, the cricketer since then endorsed the brand in its ad campaign and has also inaugurated their first store. Brune and Bareskin says that both, the brand and its new face, have complementing synergies, as they are both tough, and reliable.
Harbhajan was and is one of the most iconic spin bowlers of our country. The ace cricketer is also one of the important people behind big victories Indian cricket has achieved in recent times. He is a veteran cricketer and even though he is not the part of the current Indian cricket team, he will always have a high brand value in the advertising world.
Frequently Asked Questions
Who is Harbhajan Singh?
Harbhajan Singh Plaha is one of the most successful offspin bowler and someone who has played all format of cricket for India.
What is the net worth of Harbhajan Singh?
The net worth of Harbhajan Singh is estimated to be $12.5 million in 2021.
How much does Harbhajan Singh charge for endorsements?
The cricketer is known to charge over Rs 20 to 30 lakhs per brand endorsements.
What are the brands endorsed by Harbhajan Singh?
The brands endorsed by Harbhajan Singh are Brune and Bareskin, Ebikego, Fan2Play, Movado, Captain Steel, Royal Stag, Pepsi, Colgate, Rummy Culture, Lays, Muthoot Finance, etc.
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