Shopify Pages and Why They Are Important for Your Store?

Shopify Pages and Why They Are Important for Your Store?

You may have seen a YouTube video about creating a Shopify online business. Or perhaps your homie keeps bringing up Shopify, and you're too ashamed to inquire. Fortunately for you, we will explain what Shopify is, what it offers, the benefits and drawbacks of utilizing it, and much more. So let's get started.

You may create your store on the Shopify e-commerce platform both online and offline. Bloggers use WordPress. Shopify is used by shop owners. You can use Shopify POS to sell in person or online using your own website. This e-commerce website builder provides features for both novices and e-commerce professionals.

What is Shopify?β€Œ
Shopify - About us Page
Shopify - Homepage
Shopify- Happy Customers Page
Shopify - FAQ Page
Shopify - Contact us Page
Shopify - Policies Page
Shopify - Collection Page
Shopify - Product Pages
Shopify - Blog Pages
Other Shopify Pages
Shopify - Homepage
Why Use Shopify Pages?

What is Shopify?β€Œ

Basically, Shopify itself is an e-commerce platform that also allows others to create and run their stores on it. It provides you with the foundation to run an e-commerce business. As you venture into the online selling space, you're expected to open a storefront, showcase products, engage with customers, accept payments, and more. Shopify offers all the tools you need to manage each of those activities.

People prefer to buy from well-known brands. A professional-looking Shopify website is among the simplest means of earning their trust. Your brand must be outfitted with a few core components. Aside from the main page & the merchandise page, each e-commerce site should have the mentioned pages. So let's go through them one by one.

Shopify - About us Page

An Example- The above image shows the about us page of a Shopify store named Haus
An Example- The above image shows the about us page of a Shopify store named Haus

This page is crucial because when a customer walks into your shop but isn't ready to purchase, they'll visit this page to discover more about your company. It's much about the firm, also known as our story. This page typically contains additional company information, who you are, your label, and the offerings.

You'll need a better overview of your company, including who you are & why you've established it. The more personalized you're about us section is, the better. It would be fantastic if you could entail a pic or greet clip.

The drawback is that cliched themes are often used, which are uninterested in the about page. You, however, are. You might like to add several fun effects and more elements to upsell, but Shopify does not provide these features right away. You must focus on specific themes which have the necessary personalization in place to modify if and when required.

Shopify - Homepage

An Example- Haus is a Shopify store with its homepage on view in above image
An Example- Haus is a Shopify store with its homepage on view in above image

It is the center of attraction for each and every customer. Irrespective of the customer's mentality, the most essential page that has the highest probability of attracting a customer's attention is the Homepage. This page can contain a door to all other pages and links. Shopify homepage is also the first page any customer will be introduced to.

By knowing its importance, Shopify has provided a number of themes and customization options for Shopify users to get their desired results. The homepage allows the user to get the basic idea of products available in their ranges. It can also give other information like ongoing sales, links for other essential pages that customers can visit as a second step, etc.

The above graph shows the different information that is required on the homepage as per the visitors in percentage
The above graph shows the different information that is required on the homepage as per the visitors in percentage

Shopify- Happy Customers Page

It all comes down to social evidence. It's a good way of making one feel safe about purchasing from you when they see some folks purchasing from you are pleased and sharing images of themselves.

A satisfied customer is the best business strategy.
A satisfied customer is the best business strategy.

Shopify - FAQ Page

An Example- The above-shown image is the FAQ page from Shopify store The Candi Factory
An Example- The above-shown image is the FAQ page from Shopify store The Candi Factory

Many folks will have concerns about shipments and refunds, so you can include all that in this segment then they can get answers without having to message support. It reduces the workload from responding to multiple emails regarding the same topic, but it is optional.

Ensure it's presented simply for visitors and that you can keep all the queries in bold text and all the solutions exactly as they are. If you've distinct queries, group them under a header so that it appears to be split into parts.

Shopify - Contact us Page

An Example- The above-image is from the contact us page of a Shopify store named The Candy Factory
An Example- The above-image is from the contact us page of a Shopify store named The Candy Factory

This page contains contact details such as phone numbers, email addresses, location data, social media URLs, and more. If they have concerns, they wish to learn whom to ask and where they can get answers. The more contact details you could give, the better. It's basic, and every E-commerce website can include a simple inquiry form on that page alongside all other details.

Shopify - Policies Page

More shops should have a user agreement page and a privacy policy. These two are extremely crucial, particularly if you run ads. This page is critical if you're running Facebook or Google ads. If Fb discovers that you don't use one of these, they may forbid you to run ads. They're required to run any Shopify store.

Writing them will be more difficult because the verbiage will be slightly different. However, Shopify makes it extremely simple. It primarily has layouts created for policy sections, so you don't get to do much legwork; read through the policy and make modifications that seem vital for your biz.

Shopify - Collection Page

An Example- The above image shows the collection page of a Shopify store named ZeroGravity
An Example- The above image shows the collection page of a Shopify store named ZeroGravity

This page one will give a clear insight to the customers about what products are available in the store. The main focus of this page is on visualizing different categories of the products as per each store. This page has to be added to provide easy access to customers for different category products.

Apart from the category, this page also has to include different options mainly filtering options and a guide to other pages. This page can be customized as per the user's preference, but with only one aim of providing a clear look at the page. This can avoid confusing the visitors and can also increase the chance of purchasing a product.

Shopify - Product Pages

The name itself shows the work of the page. But in reality, the actual work of the page is to showcase a product but in a different way. Product pages can help the customers to know about a single product in detail but can also help them with other information like similar products or products falling under the same category but within different price ranges.

All these can be easily showcased by adding the Shopify product pages in the Shopify store. One can also consider adding these pages in order to simplify the store. As visiting a product page is like a third step after selecting the category to shop from.


How to Write Product Descriptions for Your Ecommerce Store?
A product description is a piece of information that describes the product’s features. It helps attract potential customers and thus, boosts sales.

Shopify - Blog Pages

An Example- The above image shows the blog page of a Shopify store Bucket Bike
An Example- The above image shows the blog page of a Shopify store Bucket Bike

The basic need for adding blog pages in your Shopify store is to increase organic traffic. Each store needs to be marketed in order to gain much popularity and sales. For the same reason adding a blog page can be a great idea.

Shopify allows easy organization and management of Shopify blog pages. Shopify also allows a number of tools and options for the better management of the page. With all these services, adding a Shopify Blog page is a must for every store if they plan to attract customers by content marketing.

Other Shopify Pages

An Example- The above image shows an additional page of the payment plan from a Shopify store Bucket Bike
An Example- The above image shows an additional page of the payment plan from a Shopify store Bucket Bike

Multiple pages are essential to incorporate based on what you offer and your sector. You can also consider the following pages while you create your Shopify website.

Members

If you've more than one member working around the clock, creating a section with a picture of every staff, and their designation and impact on the company, can be a brilliant platform to thank your diligent staff and instill trust in your company. While I don't advise "inventing" employees, there's hardly anything inappropriate with highlighting anybody who contributes to the success of your business.

Functionality

If your marketing strategy includes any distinctive features, including a membership, it is an excellent spot to clarify your procedure. Other shops use this section to learn how their goods perform, mainly if they are distinctive or intricate. While this data is included on retail sites, creating a dedicated team can be very beneficial in terms of trust-building.

Shipment

If you're trading tangible goods online, several folks will wish to learn how and when their orders will be supplied, so having a section that explains it can be useful.

Special offers

A consumer browsing for your brand with the words "special offers" or "vouchers" on a web browser is frequently a final hindrance to the payment page. As described here, some shops post links that cater to these lookups.

Returns

This column should likely be with the "should include" list, but because not all Ecommerce retailers are selling returnable goods, I include it here. Utilize it to clarify your return policy, and even when you don't take back returns. You should also better articulate this policy.

Why Use Shopify Pages?

The process of adding pages on the Shopify store: Store setting-Online Store-Pages-Add Page
The process of adding pages on the Shopify store: Store setting-Online Store-Pages-Add Page

As previously stated, these sections create a favorable impression of your shop in the hearts of targeted consumers. Your shop can exude a proficient feel when high-quality illustrations are blended with perfect textual material, which, when blended with other aspects of your page, can greatly affect a transformation. It may also raise the effectiveness and notoriety of your webpage, which is generated by search engines.

The real impact of performance and notoriety rating that are frequently ascertained by individuals assessing sites and deciding if they've well-thought-out material is debatable, as with several aspects of SEO. Given the resources needed to deliver creative substance, it's easy to see how possessing high-quality sections on your page can become extremely relevant.

Although if SEO experts don't use the efficiency of these sections at all, it's important to note the other perks, like gaining buyer trust. This means that possessing these sections won't impact you either, as they offer useful, well-written material.

Creating these types of intriguing sections inspires visitors to focus on them, and it's a wonderful way of signaling to SERPs that your site has high-quality, pertinent goods and material.


Top 10 Shopify Alternatives with amazing features
Shopify is a popular platform for building e-commerce sites. Here is a list of Shopify alternatives to be considered in 2022.

Conclusion

As a virtual merchant, you must provide your clients with a personalized experience to which they can connect to persuade them to purchase from you. You can customize every aspect of your store with these Pages to focus on making it more user-friendly & consistent with your label. Create these pages in a way you wish to portray your brand to the potential and current customers. I hope this article was insightful to you.

FAQs

What are the pages in Shopify?

In simple words, Shopify pages are the ones that will showcase the Shopify store details on the web page and through which a customer can interact with the store. They are web pages that give out information about the store and also allow the customers to visit the store in detail.

What pages do you need on a Shopify store?

The exact need for the Shopify store pages can differ for each individual. However, adding these five pages can complete the basic pattern of a store. They are the homepage, privacy policy page, product page, about us page, contact us page, and marketing page.

Can we customize pages in Shopify?

Yes, pages can be easily customized in Shopify.

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