Linktree - Solving Social Media's Most Annoying Problem

Sarika Anand

May 17, 2022 — 9 min read

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Linktree.

For the advertising strategies, some organisations use many social identities and platforms, which may make social media management significantly more difficult. There are several reasons why a firm might have various social media profiles (multiple product lines, locations, teams and so on), but it would be extremely difficult to manage them if you had to log in and out of each separate profile and site to check all of your messages.

Saving users ample time and effort of juggling multiple accounts regularly, social media tools may consolidate pieces of information sent to all of their profiles and networks into a single location.

The adoption of tools to manage social media accounts has increased in the time being with the relevance of customer service operations and social media for marketing. People are turning to Google presently more than ever to select the optimal "social media management solutions" to keep them going up.

Linktree is a social media firm that provides a solution for influencers and e-commerce companies to improve their online visibility across social media platforms such as Facebook, YouTube, Instagram, and Twitch.

Linktree - Company Highlights

Startup Name	Linktree
Headquarters	Melbourne, Victoria, Australia
Industry	E-commerce, Social Media
Founders	Alex Zaccaria, Anthony Zaccaria, Nick Humphreys
Founded	2016
Areas Served	Worldwide
Current CEO	Alex Zaccaria
Website	www.linktr.ee

About Linktree and How it Works?
Linktree - Latest News
Linktree - Industry
Linktree - Name, Logo, and Tagline
Linktree - Founders
Linktree - Startup Story
Linktree - Vision and Mission Statement
Linktree - Business Model, and Revenue Model
Linktree - Employees
Linktree - Funding, and Investors
Linktree - Acquisitions
Linktree - Competitors
Linktree - Future Plans

About Linktree and How it Works?

"Link-in-bio" is a popular online idiom that may be used as both a phrase and a whole statement. It's a short but powerful set of instructions that may bring you to a plethora of information. Linktree is, without a doubt, one of the most well-known link-in-bio services.

Linktree is a social media marketing tool that allows influencers, producers, publications, and companies to distribute their offerings to their audience across social media networks. It enables users to create a website that houses reference links to their online environment and provides audiences with a single link to all of the information.

Big businesses, daily content producers, celebrities and any other person, may all utilise the platform to create a webpage that holds their digital environment, making it simpler to engage with their followers. It streamlines the online economy for eCommerce, allowing social media influencers, entrepreneurs, and enterprises to share, sell, curate, and build their businesses.

Garnier, Shopify, HBO, Wix, Zapier, and YSL are among Linktree's noteworthy users, as are sports clubs like the Chicago Cubs, Los Angeles Clippers, and Cleveland Cavaliers, as well as celebrities like Selena Gomez and Arnold Schwarzenegger.

A Linktree not only directs followers to the places you want them to go — your other social profiles, your eCommerce store, or the material you want to share — but it also retains them in your online social ecosystem for more time.

Linktree - Latest News

Linktree was valued at $1.3 billion after a $110 million investment round headed by Index Ventures and Coatue. Linktree has raised $55.7 million in two investment rounds over the previous year and a half.

Linktree has many vacancies in its engineering and marketing divisions as it prepares to grow its LA workforce and expand further. For what is effectively a lightweight mini-website builder, that's a lot.

“Linktree is definitely in a hyper-growth phase, and these fundraise really focus on growing the team. We were seven people in March 2020, we’re now over 230 people globally, and we expect to be hiring another 200 to 300 roles this year between the States and Australia,” said Alex Zaccaria, the CEO of Linktree.

Linktree - Industry

The increase in the number of COVID-19 cases has produced a significant boom in the social media management sector. The massive amounts of data generated by social media sites, the widespread acceptance of social media management solutions, and the development in cloud usage habits among small and medium-sized organisations, bring considerable opportunities for social media, management services providers.

Legal and regulatory limits, issues in administrative workflow, legislation, and a lack of universal standards, on the other hand, impede market expansion. The absence of appropriate statistics for social media management tools, as well as a single solution to deal with the expanding unstructured data concerns, could inhibit the market growth.

This market is anticipated to grow at a Compound Annual Growth Rate of 23.6 per cent, from USD 14.4 billion in 2021 to USD 41.6 billion in 2026. Some of the factors driving the growth of the Social Media Management Market include increased focus on the market and competitive intelligence, enhanced customer experience, increasing customer involvement in social media using smartphones and increased need for search ROI for social media strategy.

Linktree - Name, Logo, and Tagline

Linktree is a tool that lets you broadcast multiple links on social media in a tree-like structure that organises all of your links as branches. So, there's one link for all your links. This is where its name comes from.

Linktree's tagline says. “You only get one chance to link on Instagram. Make it do more.”

Linktree - Founders

Alex Zaccaria, Nick Humphreys and Anthony Zaccaria founded Linktree, a freemium social media reference landing page based in Melbourne and Sydney, Australia.

Alex Zaccaria

Alex Zaccaria is the Co-Founder and CEO of Linktree, as well as a co-founder of Bolster. He went to RMIT University to complete his education.

Nick Humphreys

Linktree's Co-Founder and Creative Director is Nick Humphreys.

Anthony Zaccaria

Anthony Zaccaria is a Co-Founder of Linktree and a Director at Bolster.

Linktree - Startup Story

Linktree was founded in 2016 as a result of frustration with social media platforms that do not allow numerous URLs in the bio of profiles. The website was built in only six hours. Overnight, the server was claimed to have 3,000 users, causing it to fail due to overcrowding.

Linktree, a Melbourne firm that began as a side venture to answer a basic problem, has surpassed its humble beginnings.

Currently, it receives 10,000 new signups every day, with 90% of those coming from outside of Australia. The Linktree narrative begins in 2016 when co-founder Nick Humphreys and brothers Alex and Anthony Zaccaria were running a music and entertainment digital business.

They were managing artists and making announcements on Instagram. They were fed up with having to update their Instagram bio link regularly. The company's co-founders had newly recruited a developer, but they didn't have any task for him yet, so they assigned him a task, to come up with a solution that would enable them to add several links. The design was completed in six hours.

According to Zaccaria, Linktree was created to tackle an issue for the agency. However, it turned out that a lot more folks experienced the same issue. This happened to be at the same time that Instagram transitioned from a chronological to an algorithm-based feed, which meant that individuals may be viewing posts from three or four days ago. That bio might have been updated by the time people saw the phrase 'link in bio.'

Initially, the firm only promoted the solution to its clients, but news spread quickly, and they soon had roughly ten sign-ups each day. The team intended to launch the redesigned Linktree a little more officially. But, before they could, a grateful user took care of it for them.

On a particular day, Linktree received between 3,000 and 4,000 additional signups. Since then, the number hasn't dropped below 800 each day. Naturally, it is now substantially higher. And thus, Linktree has gradually grown from being a side-hustle to a full-fledged company.

Linktree - Vision and Mission Statement

Linktree's mission is to, "democratize the internet and to democratize people's digital presence."

Linktree - Business Model, and Revenue Model

Linktree's business plan is based on a freemium concept. In today's world, many firms employ this concept. A freemium approach entails providing all users with a free, but restricted, profile. This will suffice for the great majority of people. Some people, on the other hand, will crave more. Anyone who wants the premium features will have to pay for them.

Linktree can afford to deliver a basic experience for free as long as a tiny percentage of customers pay for the premium option. To put things into perspective, Linktree has a free plan. This free plan allows users to connect to as many venues as they want, receive payments, and view basic user statistics and analytics. However, Linktree's "PRO" service provides the user with comprehensive details. They'll be able to monitor where their views come from, as well as how people act while they're on the website, and they'll have access to more comprehensive statistics.

The PRO service also comes with a slew of extra features, such as sophisticated customising. The PRO subscription is $6 per month. An "Enterprise" plan is also available. This is for larger firms, who will receive a custom price based on their requirements. This is also a paid service, with the cost varying depending on the services needed. As you can see, Linktree is a low-cost platform to maintain, but it generates a lot of income because of its large user base.

Linktree - Employees

Co-Founder and CEO - Alex Zaccaria
Co-Founder - Anthony Zaccaria
Co-Founder and Creative Director - Nick Humphreys
Head of Strategy and Operations - Michael Stocks
Head of Growth - Jessica Box
Talent Acquisition Manager - Mitch King
Partnerships Lead - Albert Smith
Engineering Manager - Kurt Weiberth

Linktree - Funding, and Investors

Date	Round	Amount	Lead Investors
Mar 16, 2022	Series B	$110M	Coatue, Index Ventures
Mar 24, 2021	Series B	$45M	Coatue, Index Ventures
Oct 26, 2020	Series A	$10.7M	AirTree Ventures, Insight Partners

Linktree - Acquisitions

Acquiree Name	About Acquiree	Date	Amount
Songlink	Songlink is a fully customizable, on demand smart link solution for music, podcasts and more.	Aug 19, 2021	-

Linktree - Competitors

Linktree - Future Plans

Shoppers are spending more time and making more purchases online than it has ever been, highlighting the need for companies and artists to develop consistent profiles throughout all the social media platforms and make them conveniently searchable.

Linktree keeps up with the times by delivering a trustworthy network that streamlines the information that matters most to consumers while also making commerce and interaction easier for the companies and creators who reach them.

Linktree will make significant investments in making social commerce simpler with the new round of investment, enabling more transactions to be accomplished with minimal taps.

Ever since the Series-A round of financing, Linktree has launched additional customization tools, streaming embeds and video link possibilities, and, allowing customers to broaden their business to offer more, promote more, develop more, and engage more profoundly, all for free.

Aside from product development, Linktree intends to create multi-location creator hubs that will also serve as offices for its expanding rapidly remote teams, beginning in Los Angeles and moving to other cities.

Linktree - FAQs

What does Linktree do?

Who founded Linktree?