Meritnation - Transmutes the Conventional Method of Learning!

Traditional ways of teaching and learning have radically changed within the last couple of years. Quality education is available for everyone, as long as we have access to the internet and computer. The growth of the internet and technologies completely revolutionized the online education. Meritnation was started in the year 2009. The Ed-Tech startup provides online coaching classes for various boards and training for competitive exams. Here are the accomplishments of the company.

Meritnation – Company Highlights

Startup Name Meritnation
Headquarters New Delhi, India
Sector Ed-Tech
Founders Pavan Chauhan, Ritesh Hemrajani
Founded 2009
Parent Organization Applect Learning Systems Private Limited
Website www.meritnation.com

Meritnation – About
Meritnation – Founders and Team
Meritnation – Vision and Mission
Meritnation – Name, Tagline, and Logo
Meritnation – Growth and Revenue
Meritnation – Funding and Investors
Meritnation – Business and Revenue Model
Meritnation – Competitors
Meritnation – Achievements

Meritnation – About

Meritnation is an online learning platform for K-12 students. It was launched in the year 2009. The Ed-Tech startup provides coaching classes for CBSE, ICSE, and also other state board streams of education. It also provides training for competitive exams such as IIT-JEE, NEET, and AIPMT. The online platform keeps the students engaged through a variety of LIVE interactive sessions, educational games, and videos. The Mobile application of Meritnation has millions of users worldwide.


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Meritnation – Founders and Team

Pavan Chauhan is the Co-founder and Managing Director of Meritnation. He obtained his Bachelor’s in Engineering from NIT Karnataka and PGDM from IIM Bangalore. He had completed various projects in the field of education before starting Meritnation. He also had prior working experience in Castle Rock Research, USA, and Microsoft, Inc.

Ritesh Hemrajani is also the Co-founder director of Meritnation. He did his MBA in IIM Bangalore. He has more than 15 years of experience in this field and he is also specialized in Digital learning and assessment.

The other core team members of Meritnation are as follows

  • Dipak Biswal – Vice President (Technology)
  • Shwetank Patni – Chief Financial Officer
  • Mohit Chobey – Chief Commercial Officer

Currently, Meritnation works with around 1000 employees.

Meritnation – Vision and Mission

The vision of Meritnation is to transcend the traditional boundaries of education and facilitate customized self-paced learning for all its students.

The name ‘Meritnation’ indicates the excellence and quality of education provided by the company for its users. 'School Made Easy' is the tagline of the company.

Meritnation - Logo

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Meritnation – Growth and Revenue

Meritnation started with online classes for grades 6 – 12. Now, the company is providing numerous educational services for different streams and competitive exams. The annual revenue of the company is estimated to be $5.2M.

Meritnation – Funding and Investors

Meritnation has raised $11.4M over three different funding rounds.

Date Stage Amount Investors
December 2013 Venture Round $1.6M Info Edge
June 2015 Venture Round $4M Info Edge
November 2017 Venture Round $5.8M Info Edge

Meritnation – Business and Revenue Model

Meritnation earns through providing annual subscriptions and packages. The company has separate charges for personalized coaching and test series. All the learning materials are accessible only to a paid account. Subscription and Freemium are some of the revenue models that Meritnation use. Through these models, the company gains high traction, wider reach, stability in revenue flow, and substantial customer engagement.


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Meritnation – Competitors

BYJU’s, Khan Academy, Toppr, Vedantu, and Simplilearn are the leading competitors of Meritnation. Meritnation continues to compete with its greater years of experience and widespread availability.

Meritnation – Achievements

Meritnation has received the ‘Best Education Website’ Award by Indian Education Awards in the year 2015. It is also recognized as one of the Top 5 Android Apps for CBSE Students in 2017 by NDTV.

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About Himaya Presthitha

  • Chennai, Tamil Nadu.
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