Apna.co Launches AI Job Prep; Clocks 39 Lakh Minutes Across 7.6 Lakh Interviews

StartupTalky News

11 Jun 2025 — 4 min read

Apna.co Launches AI Job Prep

Software Development, Digital Marketing, and Accounting emerge as top roles for AI interviews, leading companies like Google, Tesla & Swiggy most preferred by job-seekers
Adoption led by metro cities like Delhi, Mumbai, and Bengaluru, with rising traction in Tier 2 hubs including Jaipur, Patna, and Lucknow
Apna’s AI-powered interview tool delivers realistic simulations tailored to your resume, with instant feedback and personalised cheatsheets to boost interview readiness.

Apna.co, India’s leading jobs platform, has launched AI Job Prep, a new AI-powered interview prep tool designed to close the preparation gap in the country’s job market. Over 7.6 lakh AI interviews have been completed on Apna’s platform, across 900+ cities, logging more than 39 lakh minutes of interviews, signalling a growing demand for smarter, tech-enabled ways of interview preparation. The tool offers realistic interview simulations, instant performance feedback, and personalised improvement tips to help candidates build interview confidence.

The product launch comes on the heels of Apna’s Interview Readiness Index 2025, which revealed a critical challenge: only 32% of Indian job seekers feel prepared for interviews, with confidence levels dropping even further among youth, freshers, and candidates from Tier 2 and Tier 3 towns. The report also highlighted the growing role of digital tools in boosting interview readiness, with users of digital or AI-powered platforms reporting higher confidence levels (38%) compared to just 24% among those who did not use such resources. Apna’s new AI interview tool aims to bridge this preparation gap by simulating real-world interview scenarios, evaluating candidate performance in real time, and providing actionable tips for improvement.

Widespread Adoption Across Roles, Regions, and Age Groups

Early data from Apna.co’s AI Job Prep tool reveals strong adoption across roles, regions, and demographics, indicating a nationwide shift in how candidates prepare for interviews. The tool currently offers AI interviews for over 25,000 job roles across 3,000 top companies, featuring questions tailored to specific companies and specific job profiles, including both behavioural and technical rounds. The AI personalises the interview based on your resume, just like how an actual interview occurs.

Among the most prepped roles were Software Development, Product Management, Data Analyst, Accounting, Digital Marketing and Sales. Tech roles accounted for 42% of total interviews, while 58% came from non-tech sectors such as retail, logistics, and BFSI, highlighting the tool’s relevance across diverse industries. Leading companies like Google, Tesla, Swiggy, Microsoft, Jio and Flipkart emerged as the most preferred choices among job seekers.

Adoption was highest in metro cities like Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, accounting for 44% of total interviews. Meanwhile, non-metros such as Jaipur, Lucknow, and Patna showed strong and growing momentum, reflecting rising digital fluency beyond urban centres.

Gen Z (18–24 years) emerged as the most active user group, contributing 58% of total interviews. Millennials (25–30 years) followed at 27%, underscoring early-career professionals’ appetite for structured interview preparation. While male users accounted for 76% of total participation, female engagement stood at 24%, reflecting increasing interest in upskilling among women job seekers.

Nirmit Parikh, Founder & CEO, Apna.co, said: “AI Job Prep is our answer to the confidence gap that quietly stalls millions of careers. We’ve turned a nerve-racking interview into a safe, intelligent rehearsal—one that knows the company you’re aiming for, knows your profile, speaks your language, and improves with every exchange. Think of an actual interviewer looking at your profile for a particular role, taking your interview. When world-class preparation becomes a right instead of a privilege, talent stops holding its breath and starts realising its full potential. Because when someone feels truly prepared, they don’t just perform better — they unlock a belief in what they can become. And that’s when transformation begins. That’s when they become limitless.”

Karna Chokshi, COO, Apna.co, added on the product & tech capabilities: “AI Job Prep is powered by Apna’s Proprietary Agentic AI platform—a self-improving stack that fuses large-language reasoning, accent-adaptive speech tech, and a live graph of thousands of Indian employers. In seconds, it ingests a resume, maps it to the exact role and company, and orchestrates a back-and-forth dialogue with smart turn detection. The stack supports English, Hindi and Hinglish, via code-switching, and adjusts difficulty on the fly, ensuring every candidate from metro professional to Tier-3 fresher gets a personalised interview experience. The result is India’s most advanced AI interview prep engine: company-specific, role-specific, and believable enough to feel like the real thing—at a scale of tens of thousands of simultaneous sessions.”

AI Job Prep builds on Apna’s growing suite of AI-powered career tools — including personalised, job matching and smart employer filters — and reinforces the company’s mission to make employment more accessible, inclusive, and confidence-driven for every Indian. This launch marks another step in Apna’s journey to becoming an AI-first career platform that empowers every Indian to achieve their full potential.

About Apna.co

Founded in 2019, Apna.co is India’s leading jobs platform, dedicated to helping India’s rising workforce unlock unique professional networking and skilling opportunities. Spanning more than 40% of the country’s pincodes, apna is on a mission to enable livelihoods for billions in India. With more than 6 crore users across 900+ cities and trusted by more than 700,000 employers that trust the platform, India has a new destination to discover relevant opportunities, enabling jobs in over 200 categories across sectors.