Morsa Raises $1.5 Million for an AI COO for Factories
Morsa, an AI that works inside factory WhatsApp groups and ERP systems, has raised $1.5 million pre-seed led by Jackson Square Ventures. Its founders are 22 and 19, and the company is five months old.
Morsa, which sells an AI that works inside factory chat groups and software, has raised $1.5 million (about ₹14 crore) in pre-seed funding. Silicon Valley's Jackson Square Ventures led the round, and the a16z Scout Fund also took part.
The company is five months old.
What Morsa does
Morsa, which operates under the parent company Lunar Inc., calls its product an AI chief operating officer for manufacturing plants. It does not ask workers to learn a new dashboard. Instead, it connects to the systems a plant already uses, including ERP and MES software, email, and messaging apps such as WhatsApp, Microsoft Teams and Slack. It reads operational data and shop-floor conversations to spot bottlenecks, assign ownership of tasks, chase suppliers, re-plan schedules and check whether work was finished. The company describes this as autonomous, though the evidence it offers so far shows it tracking and nudging people, not running a plant on its own. The money will go to product development and to more deployments in India and the United States.
One factory, four weeks
The only result Morsa has shared comes from J4S, a glass maker with 120 employees. The company says it connected to J4S's ERP software and its operational WhatsApp groups, tracked about 900 operational commitments over four weeks, and lifted on-time task completion from 30% to 75%. Morsa also says it now supports 212 people across 75 group chats at several plants, including an unnamed Tier-1 automotive supplier.
That is one site and one month.
What is not disclosed
The company has not shared revenue, pricing, a valuation or the number of paying customers, and it has not named the automotive supplier. Nor has it said how it compares with other factory software, and none of the coverage names a competitor. The 75% figure is the company's own and has not been checked by J4S or anyone else. CEO Satvik Kapoor, who says he grew up around his family's factories and has worked across eight of them, argues that the limit in a plant is never the machines but how fast it can decide and act.
The founders
Kapoor, 22, graduated in computer science from the University of Michigan this year and previously worked at Amazon, Perplexity and Y Combinator-backed startups. CTO Vedant Singh, 19, is from Lucknow. The company says he built a hospital-bed availability site during COVID-19 that served more than 500,000 users, and that he has won about 11 hackathons since moving to the US. The two met on Twitter and won a Y Combinator hackathon in San Francisco together before founding Morsa in June 2026. Singh said the next decade of manufacturing will see humans stop operating factories through software and start supervising the intelligence that does. These background claims come from the company and we have not checked them.
An AI reading private chats
A product that reads factory chat groups raises questions about data. In October, India's cyber agency CERT-In warned that AI agents tested by vendors had reached live systems and read confidential data at many Indian organisations without consent, as we covered in our report on AI agents accessing Indian firms' data. Morsa has not described how it stores or limits what it reads. Early-stage agent startups are drawing backing from top funds, as with ByteAsk's $1 million pre-seed from Y Combinator.
Messaging is where this work is heading: Gupshup, for one, has launched an agentic AI solution, and state policy is chasing factories too, as in Haryana's new industrial policy.
In my view, the idea is sound: Indian plants run on WhatsApp, and a tool that works there needs no training. Whether it holds up depends on how it does across more plants over a longer stretch than one four-week trial.
