📚 Learning
Why Most OTT Subscribers Quit Before the 3-Month Mark
India had over 601 million OTT viewers in 2025, or 41.1% of the population streaming online video, according to the Ormax OTT Audience Report 2025. Yet only 148.2 million held active paid subscriptions. The industry is currently grappling with high churn (the rate at which subscribers cancel their