UPI
UPI's New Fee Pool: Who Gets Paid, Explained
The government doesn't collect UPI's new 0.4% fee, banks and payment apps do. Here's the actual money math, cross-checked against NPCI's own transaction data rather than taken on brokerage word.
Latest
UPI
UPI's Zero-Fee Era Ends: The New 0.4% Charge, Explained
From 15 October, UPI payments to merchants above ₹2,000 carry a 0.4% fee, capped at ₹300. Consumers are excluded, but traders, a Supreme Court petitioner, and even a group aligned with the ruling party disagree with the move, each for different reasons.
UPI
UPI Transaction Volume Dips 1.8% MoM to 24.07 Billion in September 2026
UPI processed 24.07 billion transactions worth Rs 29.37 lakh crore in September 2026, per NPCI data, a 1.8% MoM dip in volume but still up 23% year-on-year.
Quick Commerce
What Quick Commerce Actually Costs D2C Brands
Blinkit, Zepto, and Instamart quote 15-25% commission. The real cost once listing fees, mandatory ad spend, and unsold-inventory returns are added runs closer to double that. Here's who the channel actually works for.
Google Workspace
Free Gmail vs Google Workspace for Indian Startups
Google Workspace Starter costs an Indian startup ₹318.60 per user per month with GST, or ₹19,116 a year for five people. But the real cost of staying on free Gmail is not storage. It is who owns the inbox.
🔧 Tools & Resources
Best AI Tools for Ad Audience Research
Want to know what your audience really wants? Explore the best AI tools for ad audience research to uncover customer insights, spot trends, study competitors, and create smarter ad campaigns.
📚 Learning
Setting Up in Australia: An Indian Founder's Accounting Guide
You've decided Australia is your next market. Before you invoice a single Australian dollar, you need an entity there, and the setup looks nothing like the MCA process you ran to start your Pvt Ltd. Different regulator, different tax office. Most of it is manageable, and a lot
🔧 Tools & Resources
Best AI Attribution Tools
Explore the best AI attribution tools for 2026 to track customer journeys, measure marketing performance, analyze ROAS, and make better budget decisions.
Taxation
Diwali Gifts to Employees: The New ₹15,000 Tax-Free Limit
From tax year 2026-27, gifts and vouchers from your employer are tax-free up to ₹15,000, three times the old limit, but cash still isn't. At the 30% slab, a ₹15,000 voucher leaves you ₹4,680 better off than the same cash bonus.
💡 Insights
UPI Daily Transactions Cross 800 Million for the First Time: 24.07 Billion Transactions in September 2026
UPI processed 24.07 billion transactions worth Rs 29.37 lakh crore in September 2026, with average daily transactions crossing 800 million for the first time, NPCI data shows.
🔧 Tools & Resources
Best AI Tools for Buyer Persona Generation
AI buyer persona generation tools help businesses turn customer data and research into clear buyer profiles. Explore 10 tools for customer profiling, research, persona creation, and buyer insights.
Key Factors to Consider When Choosing a ULIP Plan
Choosing a Unit Linked Insurance Plan (ULIP) requires more than comparing the maturity value shown in an illustration. A ULIP combines life insurance with market-linked investment, so you need to consider both financial protection and investment risk. If you are exploring ULIP, the simplest explanation is that it is