Latest

‘We Are Not Product-First, We Are Ritual-First’, Kaayu Rituals Founder Preeti Choudhary on Building an Ayurvedic Wellness Brand

🎤 Interviews

‘We Are Not Product-First, We Are Ritual-First’, Kaayu Rituals Founder Preeti Choudhary on Building an Ayurvedic Wellness Brand

In an exclusive interaction with StartupTalky, Preeti Choudhary, Founder and CEO of Kaayu Rituals, talks about building a ritual-first Ayurvedic wellness brand. She explains how Kaayu focuses on daily self-care instead of waiting for problems to arise. Choudhary shares how Ayurveda and modern science come together in their products, and

By Muskaan Kapoor