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The celebrations of Diwali and Dhanteras are not just festivals - they are moments of light, prosperity, and family all woven together. For most people, it is also a time of buying gold and jewellery to symbolise new beginnings and blessings. So, for a jewellery brand, this is the perfect
Garuda Aerospace, one of India’s leading drone manufacturers, announced that its brand ambassador and investor, Mahendra Singh Dhoni, has successfully completed his drone pilot training at the company’s DGCA-approved Remote Pilot Training Organisation (RPTO) in Chennai. The achievement marks a new milestone in Dhoni’s association with the
Actress and Entrepreneur Mouni Roy has been announced as the brand ambassador of Ivana Jewels, one of India’s fastest-growing lab-grown diamond jewellery brands. To mark this association, the brand has launched its first television commercial, featuring the actress. The campaign carries the message - “See it. Wear it. Believe
YouTube has launched its Premium Lite plan in India at Rs 89 per month. The new low-cost subscription offers ad-free viewing on most videos but excludes features like YouTube Music, downloads, and background play. The rollout is set to reach all users in the coming weeks. A Cheaper Way to
Are your old snap memories safe? Is the new pricing affordable for Indians? 100GB for...
American sportswear brand Gant announces the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This milestone underscores Gant’s commitment to expanding its presence in one of the world’s fastest-growing fashion markets. The partnership debuts with the launch of Gant’s new campaign, “Button Up.
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Navratri is popularly known as the nine nights of celebration, worship, and playing garba. Every year, this festival brings a lot of people together in joy, tradition, and cultural pride. In 2025, several brands have also stepped into the festive mode with different Navratri advertising ideas to attract audiences in
BLYP, the hyper-local valet and smart parking platform, is proud to announce Rannvijay Singha as its official brand ambassador. Known for his charismatic persona, fearless attitude, and deep connection with the youth of India, Rannvijay perfectly embodies the spirit of BLYP, a brand built on trust, reliability, and smarter choice.
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Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor
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A rebellious spirit emerged from the sunny shores of Costa Mesa, California, in a society where conformity ruled the streets. In 1966, Paul Van Doren, Gordon Lee, and James Van Doren came together to spark a cultural revolution through the creation of Vans. They had no idea that their bold
The House of Abhinandan Lodha has partnered with Zepto, a quick commerce platform, to reportedly provide land plots in ten minutes. In a recent advertising campaign, the real estate player revealed the partnership. The commercial, which was released during the Janamasthami festival, features expansive land plots and concludes with a
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With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable achievements and sales figures that would make
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This article has been contributed by Siddhant Jain, Partner, Three Fourth Solutions As India celebrates another Independence Day, it’s time we re-examine the idea of freedom not just in political or personal terms, but in the creative and cultural context of Indian marketing. For decades, the narrative in Indian
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Nestle is one of the world's largest food and beverage companies, with a rich history dating back over 150 years. Founded in Switzerland in 1866 by Henri Nestlé, the company began as a producer of infant formula but soon expanded into chocolate and other food products. Today, Nestle
In response to an ongoing antitrust investigation by the Competition Commission of India (CCI) into the tech giant's alleged abuse of dominance in the real-money gaming (RMG) ecosystem, Google has recommended adjustments to its Play Store and advertising standards for a greater number of RMG apps in India.
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Subway, the world's largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base. The journey of Subway started in 1965 when Fred DeLuca, a
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Rolls-Royce, established in 1904, is a British luxury automobile manufacturer renowned for its exceptional cars and esteemed brand image. Each vehicle is meticulously handcrafted by a team of skilled artisans, engineers, and technicians, embodying the pinnacle of opulence and engineering excellence. With a rich history and iconic models, Rolls-Royce has
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Cadbury, the world-renowned chocolatier, has a sweet story that started way back in 1824. The company was founded by John Cadbury, a visionary entrepreneur who had a passion for making chocolate. Initially, Cadbury started off as a small family-run business, selling tea and coffee in Birmingham, UK. However, it was
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Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill's youth appeal, clean image, and
Dylect has named actor and road-trip icon Rannvijay Singha as brand ambassador for its upcoming smart automotive tech range. The company aims to tap into India’s growing road-smart consumer base as it expands into auto tech after clocking ₹33 crore in debut-year revenue.
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Audi is a German car company that designs, engineers, manufactures, markets, and distributes luxury vehicles. It is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the name Audi are uncertain, but one
Indian Premier League winner Virat Kohli of Royal Challengers Bengaluru has partnered with sports goods manufacturer Agilitas after his contract with Puma was over. A media house cited sources indicating that Kohli is thought to have contributed INR 40 crore to the initial instalment. Notably, Abhishek Ganguly, the former head
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AI has indeed altered advertising by streamlining the processes of digital marketing itself in creative generation, targeting, and campaign optimization towards achieving efficacy and efficiency never before imaginable. Among such key features are real-time data analysis and predictive analytics that enable brands to deliver hyper-personalized dynamic content to users at
The WhatsApp advertising that the Meta-owned messaging firm has formally unveiled won't appear in users' calls or chats, so don't worry. Instead of showing up in users' personal area, these advertisements will show up in the Updates tab. The Updates page, where one may