The Competition Commission of India hit WhatsApp and its parent company Meta with an INR 213.14 crore (roughly USD 25.3 million) fine on 17 November for violating the Competition Act and abusing its dominant position through the 2021 update to WhatsApp's privacy policy. WhatsApp has been
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You might think Black Friday advertising is just about yelling "SALE!" and endless discount banners. The reality is quite different. Black Friday has produced some of the most creative marketing campaigns we've seen. Brands like Samsung created reverse auctions while Patagonia took an anti-consumerism stance. These
Following the Central Consumer Protection Authority's (CCPA) show-cause notice to the business on 7 September 2024, shares of newly listed Ola Electric Mobility dropped 6.17 percent in intraday trading to INR 85.21 on 8 September 2024. In an exchange filing, Ola said that the CCPA has
The Media Ant recently executed a highly successful marketing campaign for Suta, a brand that collaborates with weavers across India to create affordable ethnic wear, including handloom designer lehengas, sarees, and blouses with unique designs. The campaign was focused on increasing store footfall while simultaneously enhancing brand awareness across key
In light of the ongoing political turmoil in Bangladesh, the Noida textile cluster and the little town of Tiruppur in Tamil Nadu are benefiting from an influx of multinational apparel firms looking for new factories to manufacture their goods. In the past two weeks, Tiruppur's knitwear export business
In their most recent attempt to secure the approval of the competition watchdog for the merger of Star India and Viacom18, Reliance Industries Ltd (RIL) and Walt Disney are reportedly considering proposing a two-year freeze on advertising rate cards to the Competition Commission of India (CCI). With an eye towards
The first major victory for federal authorities challenging Big Tech's market dominance came on Monday when a U.S. judge determined that Google broke antitrust laws by spending billions of dollars to establish an illegal monopoly and become the default search engine worldwide. A second trial might be
Dhanbad (Jharkhand) [India], July 25: Partho Sarkar, a young man with an audacious spirit, dared to dream beyond the conventional 9-to-5. In 2012, while completing his final year of college, he took a leap of faith and founded Om Surryanarayan Associatess. Little did he know that this decision would lay
New Delhi (India), June 13: Welcome to Bharatpropertty.com—an emerging platform that's changing the game in the real estate sector. With a foundation of 30 years in advertising and 15 years in real estate marketing, this platform is uniquely positioned to tackle the challenges faced by developers
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Cricket is now much more than a game played with a ball and bat. A lot of major corporations have been interested in being involved with this sport because of how powerful it has become as a commercial entity. Many corporations have showcased their creative side in their commercial efforts
Ghaziabad (Uttar Pradesh) [India], May 30: Infinity Prime Media Private Limited has launched its latest innovation, the ENERSYST power saver card. This card is designed to reduce electricity bills by up to 20% for both households and commercial establishments. Nipun Khandelwal, the man behind this initiative, aims to make energy
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In today's crowded industries, standing out can be a challenge for companies. Public relations (PR) plays a crucial role in enhancing market visibility and establishing a strong brand presence. But how exactly does PR make a difference, and what data backs up its effectiveness? With the Advertising market
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Unscrupulous advertising has become the standard in many industries because of the cutthroat nature of modern competition. Even the most sacred and innocent of all sectors, education, which shapes the nation's leaders of tomorrow, has begun to wear shades of grey. Students in today's academically competitive
Udaipur (Rajasthan) [India], April 19: In today's digital marketing landscape dominated by paid advertising, Opositive, the SEO Research Lab, is offering a refreshing alternative with the launch of its Converse series – a platform for one-on-one industry sessions with SEO experts. The inaugural session, Converse 1.0, featured Nitin
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The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience
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Are you looking for a quick and easy way to attract new customers? Consider using Google Ads! While many brands rely on organic traffic and search engine optimization, these things often take time to deliver results. If you need fast results to scale and grow, use Google Ads for small
VAP Group organizes the Global AI Show on April 16-17, 2024, at the Grand Hyatt, Dubai. The largest AI exhibition venue of 12,000 sqm is set to host over 300 speakers, featuring Sophia, Humanoid Robot as the official AI brand ambassador by Hanson Robotics. Over 300 elite-class tech luminaries
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Among Indian household names, Saffola is universal. When Indians began to prefer buying oil from a branded seller rather than a street vendor, this particular brand began to make waves in Indian kitchens. The company's decision to promote the brand through television commercials sped up its rise to
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In response to escalating concerns over online privacy, tech giant Google is re-evaluating its data collection practices. Google, a major player in the digital advertising realm, recently announced plans to bid farewell to third-party cookies in its Chrome browser by the end of 2024. This important decision shows a big
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This article has been contributed by Ms. Sahiba Dhandhania, CEO, Confluencr. Influencer marketing has become one of the most popular advertising strategies lately and brands are reaching out to social media influencers to connect with their target audience. With that, a trend of audiences being constantly swamped with advertisements and
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Marketing is a very important aspect of any business. If your marketing efforts are in the right direction it can increase your brand awareness and conversion rate. Marketers do a lot of things from strategizing content, capturing and nurturing leads, managing customer information, creating advertising campaigns, scheduling tasks, and a
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The famous Amul girl was probably one of the earliest media influencers that we know of. From there, till today, where we have millions of influencers influencing our lives’ choices on a daily basis, the journey of advertisements has seen a huge evolution. Let's rewind to the 1700s.
Cashfree Payments has announced the launch of ‘AutoPay on QR’ in collaboration with NPCI. The solution would enable businesses to boost ROI on advertising expenditures. Cashfree Payments, a leading payment, and API banking solutions company, has announced the launch of ‘AutoPay on QR’ in collaboration with the National Payments Corporation
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If you love cars but don't have the time or money to deal with them, you need to change your plan. If you have free time and a car that is worth less than scrap or has already been sold for nothing, you could get paid to promote