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It is not exactly a secret that customers are one of the most important aspects of your business. They buy the products and services that bring you profits and ultimately determine your revenue. But in order to maintain good profitability over a prolonged period of time, it is essential that
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Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor
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Content marketing has become a widely adopted strategy for numerous firms, encompassing the creation and dissemination of content across various mediums to attract specific audiences indirectly. This powerful approach is facilitated by a range of online marketing tools and human effort, aiming to streamline the process. From content creation and
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Backlinks are like badges of trust that help websites rank better on Google. Getting these badges is not easy, but once you start getting them, more people visit your website. A recent study by Ahrefs, a tool that helps with this, suggests that you should get backlinks from pages that
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Do you know how quickly the preschool sector in India is growing? According to experts, it will rise to around a 12% CAGR by 2025, as parents are taking early education more seriously. This demand has made preschool franchises a lucrative opportunity for those who are eager to invest in
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Project management is the key to delivering successful projects. It involves utilizing various resources and techniques to plan, organize, and control the work necessary to meet project goals, within a specified timeframe and budget. From allocating resources and setting schedules, to tracking progress and ensuring quality standards are met, effective
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A business must understand what its potential customers are interested in. The purpose of doing keyword research is to study or uncover your audience's interests and what they have recently searched in search engines, so that you can integrate or include that keyword, term, or phrase in your
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In this digital age, it is complicated to understand what you believe by watching online. Misinformation is rapidly spreading everywhere, from videos that look impossibly real to news stories that twist the truth. Deepfakes videos, images, or audio altered using AI are becoming increasingly common, and they can be used
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Choosing a franchise in India has never looked more promising. One of the most interesting shifts in recent years has been the rise of eco-conscious businesses. With climate change debates and government schemes promoting renewable energy, opting for eco-friendly franchises is a rewarding choice. Nowadays, organic food stores are opening
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Dropshipping in a country like India is gaining popularity with each passing day. The unmistakable profit potential of dropshipping is tempting people to delve into it. In recent times, numerous companies have been established to meet the requirements of various resellers. If a person owns a dropshipping store, he gets
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A study conducted by McKinsey and Company shared a report, which explains why employees have quit their jobs, and the most common reason was a lack of career growth and advancement. Hence, it becomes important for companies to track the performance of their employees and groom them for future roles.
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Are you thinking of launching your own food business, but also stressed about the funding? Well, you are not alone. Some aspiring entrepreneurs hold back because they think stepping into the food industry demands huge investments, modern equipment, or a big commercial kitchen. However, the truth is that’s only
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In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts. In India, the digital marketing sector
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In today's digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become
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Starting and growing a business in India is highly rewarding, but one challenge every entrepreneur faces is arranging adequate funds to keep things running smoothly. This is where India’s Micro, Small, and Medium Enterprises (MSMEs) step in as true game-changers. With nearly 40 million MSMEs spread across both organized
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When people discuss India’s wealthy people, the spotlight falls on metro cities such as Mumbai or Delhi. However, what is often overlooked is that Uttar Pradesh has quietly been producing its own set of billionaires and influential business leaders. Furthermore, some of them built their fortunes through tech and
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Customers are an important aspect of any business, and it's a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to
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When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments,
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The world has moved so fast today that the way you manage your time is what gets you more money. With the world getting more competitive every other day, the better one manages their time, the better the business gets. One of the most practical things that a businessman can
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Are you looking forward to running a business where every scoop you serve puts a smile on someone’s face? Ice cream is one of those universal treats that never go out of style. Whether it’s summer heat, a weekend plan, or just a mid-day craving, people love indulging
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Zudio is one of India's fastest-growing fashion retailers, offering affordable clothing and accessories. With the backing of the Tata Group and operated by Trent Limited, which manages Westside and Star Bazaar, it has established a strong presence in the market. The growth has been quick, and not by
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India’s pharmaceutical market is rapidly growing, and many businesses are looking forward to partnering with top-rated PCD Pharma companies. In this setup, the franchise owner plays a crucial role; their knowledge of the local market and business knowledge can make all the difference in earning good profits. This is
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Imagine designing a set of adorable, on-trend digital stickers just once, and they continue to sell over and over; no printing, no shipping, no restocking. People use digital stickers to decorate their digital planners, journals, and scrapbooks. What's more? Digital products sell like hotcakes on Etsy, where buyers
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In today's fast-paced world, running a restaurant involves much more than just serving delicious food. Efficient management of operations, including billing and payment processing, is essential for providing a seamless dining experience to customers while optimizing business productivity. To simplify these tasks and enhance overall restaurant management, investing