How Flipkart Wholesale is supporting Kiranas with its Credit Program?

PV Vyshnavi PV Vyshnavi
Aug 30, 2021 5 min read
How Flipkart Wholesale is supporting Kiranas with its Credit Program?

On 24th August 2021, Flipkart Wholesale which is the digital B2B marketplace of the E-commerce giant Flipkart Group announced their upcoming credit programs that will help kiranas manage their working capital requirements and grow their business.

These credit programs are said to include Easy credit in partnership with IDFC FIRST Bank along with other well-known Fintech institutions. These credit offerings aim in solving the problems of the kiranas in India and boost businesses with the help of advanced technology.

Another advantage of these initiatives is that kiranas can avail credit just within two minutes and at zero cost, via end to end digital onboarding. These industry-first credit programs are designed especially for over 1.5 million people which include kiranas, retailers, hotels, restaurants, cafeterias, offices and institutes, among others.

What is Flipkart Wholesale?
The aim of Flipkart Wholesale Credit Programs
Benefits of the Flipkart Wholesale Credit Program
Competitors of Flipkart Wholesale
Frequently Asked Questions


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What is Flipkart Wholesale?

Flipkart Wholesale is the brainchild of Flipkart which is an E-commerce Giant. Flipkart Wholesale is an upcoming online B2B marketplace that was launched in September 2020. The platform has been designed especially for making business easier for the kiranas, retailers and small business owners. The company aims at helping people with their everyday business by using innovation and advanced technology.

It also wants to simplify B2B e-commerce in the country so that it becomes more convenient for the customers of kiranas and small businesses. With Flipkart Wholesale, customers will be allowed to buy a huge variety of quality products at good margins. With this platform the customers can also get speedy product delivery, convenient order returns directly from the shops.

Flipkart Wholesale will also allow its customers speedy delivery options and an easy order tracking facility to keep it transparent. Besides Theses facilities it also offers paperless credit facilities so the kiranas and retailers can fulfil their business needs when they are low on finances, which is extremely helpful during the difficult times of the Covid 19 Pandemic.

Flipkart Wholesale is currently aiming to help kirana stores in more than 2,700 cities across India. So far, the platform has seen a steady growth of 17% especially from January to June 2021 as many kiranas have started using the platform.

The aim of Flipkart Wholesale Credit Programs

According to Adarsh Menon, Senior Vice President and Head, Flipkart Wholesale,

β€œOur key goal at Flipkart Wholesale is to make business easier for kiranas and retailers and boost their growth journey. We believe our new credit plan is tailored to solve local challenges that kiranas in India face and will help them manage their cash flow and improve their purchase experience on our platform, thereby ensuring that the benefits of digitisation trickle to the entire B2B retail ecosystem,” Adarsh Menon.

Commenting on the association, Amit Kumar, the Head-Retail Liabilities and Branch Banking of IDFC FIRST Bank said that, the country’s kirana stores account for more than two-thirds of India retail market space. He also added that the traditional trade is now evolving in terms of retail formats and business models. This is why the bank wanted to contribute to the growth of this segment and help kiranas scale up its business.


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Benefits of the Flipkart Wholesale Credit Program

The main benefits of Flipkart Wholesale are that their clients have an access to a wide range of value propositions which include quality products, easy ways to order & return, fast delivery, order tracking, and the best margins on all products. The credit programs are allowing credit lines from Rs 5,000 to Rs 2 lakh including an interest-free period of up to two weeks.

Besides that, the initiative will also help kiranas get an advantage of flexible repayment options via cash, online transfers and even instant refunds if the order is cancelled. The platform will also keep an account of the credit balance and bills of the kiranas.

Flipkart Wholesale logo
Flipkart Wholesale logo

Competitors of Flipkart Wholesale

Flipkart Wholesale was launched in 2020 but already has competitors such as Amazon Pay and Udaan. Amazon Pay is also providing kiranas and retailers with small loans and is said to have already empowered more than five million stores and small businesses with its digital payment features.

Features such as Amazon Pay’s QR (quick response) code have become popular because many small and medium businesses are using it. Udaan is a Bengaluru based E-commerce startup that has also come up with features such as UdaanExpress and UdaanCapital which are designed for kiranas. These options help kiranas with logistics and lending capabilities and have already grown 30 times in AUM over the last two years.


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Frequently Asked Questions

What is Flipkart Wholesale?

Flipkart Wholesale is the brainchild of Flipkart which is an Ecommerce Giant. The platform is an online B2B marketplace that was launched in September 2020.

What is the Flipkart Wholesale Credit Program?

Flipkart Wholesale credit programs will help kiranas manage their working capital requirements and grow their business.

What are the benefits of the Flipkart Wholesale Credit Program?

The main benefit of Flipkart Wholesale credit programs is that it is allowing credit lines from Rs 5,000 to Rs 2 lakh including an interest-free period of up to two weeks.

When was Flipkart Wholesale founded?

Flipkart Wholesale was launched in September 2020.

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