Success Story of Green Cure Wellness- Company Profile & Funding

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Green Cure Wellness.

Herbal and Ayurvedic products are being used for ages by human beings for good health and personal care and is still widely used across the world. According to a report by Confederation of Indian Industry (CII) and Pricewaterhouse Coopers (PwC) published in 2017, 77% of Indian households use Ayurvedic products. Again, globally, the Ayurvedic products market is expected to be valued at $9.7 billion by 2022.

While there are many companies in India that are manufacturing quality Ayurvedic medicines and products to meet the ever increasing demand, Green Cure Wellness is a company that is moving a step forward, combining the best of German expertise and best quality international ingredients to Indian Ayurvedic wisdom, to come up with revolutionary healthcare and personal care products.

Green Cure has so far applied for 13 patents for its formulations. The company is also certified 'Made Safe' by Safe Cosmetics Australia and recognised by Namo Gange for outstanding achievement in the field of AYUSH (Ayurvedic, Yoga and Naturopathy, Unani, Siddha, and Homeopathy).

Green Cure Wellness - Company Highlights

Green Cure Wellness - About and Products
Green Cure Wellness - Founder
How was Green Cure Wellness Started
Green Cure Wellness - Name and Logo
Green Cure Wellness - Business Model
Green Cure Wellness - User Acquisition
Green Cure Wellness - USP and Innovation
Green Cure Wellness - Recognitions
Green Cure Wellness - Funding and Investors
Green Cure Wellness - Startup Challenges
Green Cure Wellness - Competitors
Green Cure Wellness - Awards and Achievements
Green Cure Wellness - Future Plans
Green Cure Wellness - FAQs

Green Cure Wellness - About and Products

GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms. While, it has another team of Ayurvedic specialists in India who make sure that these products are in line with Indian needs.

Germany is the world’s leading technology hub for herbal and natural products. Green Cure leverage high German quality with age old wisdom of Ayurveda, to manufacture efficient products that are free from side effects.

The popular Green Cure Wellness products include, 'BronchiCure', which is India's first lung care syrup. BronchiCure is a Immunity booster for Asthma & Bronchitis patients. 'Green Cure Arnicap', is a herbal pain relieving cream. Green Cure Wellness also offers various skin care, baby care and beauty & personal care products.

Green Cure Wellness - Founder

Mr. Sanchit Garg is the founder and Managing Director (MD) of Green Cure Wellness.

Sanchit has an MBA from IIM Calcutta and worked at the Boston Consulting Group, before starting Green Cure Wellness along with his father Suresh Garg. His new vision and modern approach along with the years of business experience of Mr. Suresh Garg is all set to take the company to new highs.

Mr. Suresh Garg always had entrepreneurship in his genes. At the age of 21, he walked away from his well-established family business to venture out on his own. He started and failed in 2 businesses after which he started a business in steel wires in 1995, which turned out to be the turning point of his life. He has been successfully running this business since 20 years now and has a turnover of Rs. 450+ crores with export to more than 15 countries.

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How was Green Cure Wellness Started

In 2015, Mr. Suresh Garg was travelling to Germany on a business trip and suddenly suffered from a breathing issue and he could not find his inhaler which he generally carries with him and rushed to a pharmacy and asked for medicine for wheezing. He was given a herbal syrup. This really surprised him because in India, on his countless visits to asthma doctors, he has never heard of such a product. In India, only inhalers were available which have steroids in them. Plus these inhalers has several side effects too. This incident left Mr. Suresh with a thought to introduce such products in the Indian market.

Mr. Suresh Garg's son Sanchit Garg, joined hands with father to make this dream a reality. Sanchit started 'Green Cure Wellness' to introduce world class herbal products in India. The founding members had to devote the initial 2.5 years in sourcing talent in Germany and procuring ingredients of highest quality. The startup was launched at Ayush expo in Pragati Maidan, and today 'Green Cure Wellness' is World's first company to combine German Engineering with Indian Ayurveda.

"Our mission is to start a revolution in India where the customer 'Turn the Label'. We want to start a movement where customers are aware of what goes inside their products and know the drawbacks of each. We want to touch 20 crore customers in the next three years and spread out message of healthy and safe products" says Green Cure Wellness founder Sanchit Garg explaining the company's long term goals.

Green Cure Wellness - Name, Tagline and Logo

As the company manufactures chemical free, herbal and ayurvedic healthcare and personal care products, the name 'Green Cure' is a perfect fit.

Green Cure's tagline is, 'With Respect to Nature'

We came up with name by chance. Green Cure seemed too good a name and we thought that someone must have already purchased the trademark.

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Green Cure Wellness - Business Model

The Green Cure Wellness business model is that it sells its products directly to customers. The products are available in stores and can be purchased through Green Cure Wellness' website and also on other leading e-commerce business sites.

Green Cure Wellness - User Acquisition

Facebook has been really helpful for Green Cure. When Green Cure launched its product 'Bronchicure' which is India’s first herbal syrup for lung care, it got viral at an expense of just INR. 20K. Right now, digital marketing and e-Commerce websites are doing the trick for Green Cure. They also extend various combo offers and discounts to its customers.

Green Cure Wellness - USP and Innovation

Green Cure Wellness' USPs are as follows:

1. The raw materials are sourced from Germany and Australia from companies with proprietary technology. Green Cure ingredients also have international certifications like NPA, Cosmos Ecocert, ISO, WHO-GMP, Kosher, NOP and HACCP
2. Green Cure Wellness' products are free from EDTA, Paraben, PEGs, PPGs, Mineral Oils and Paraffin. They are in line with European Union Norms. These substances are commonly added in Indian consumer products while a lot of them are banned in Europe. These products have a lot of long term side effects.
3. Green Cure has received certifications from Safe Cosmetics Australia, one of the oldest certification bodies for Personal Care products. Green Cure Wellness is one of only 80 brands Worldwide to receive this honor and one of the first in India.

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Green Cure Wellness - Recognitions

The certifications that Green Cure Products have are-

1. Australian Certified Toxic-Free - Green Cure Products exclude 100% of the top offending chemicals from their product formulations.
2. Made Safe certification - Where healthier ingredients are not available, Safe Cosmetics Australia allows less than 15% of the formula to contain the necessary ingredients to produce a competitive product.
3. Cruelty Free certification - Products are not tested on animals.
4. Vegan certification for Green Cure's Asthma syrup making it the first syrup in India to receive the honour.
5. The products comply with the principles laid by USFDA.
6. The products comply with the Good Manufacturing Practices (GMP) laid by WHO.
7. Green Cure Wellness' contract manufacturing facilities complies with the standards laid by NPOP India (National Programme for Organic Production).

The company is in process of acquiring a few more prestigious certifications soon.

Green Cure Wellness - Funding and Investors

The Green Cure Wellness Funding saw them raise an undisclosed amount from Venture Catalysts in July 2020. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.

These funds will be utilized to scale up operations and launch products in new categories

Sanchit Garg, Director, Green Cure, said, “The COVID-19 pandemic has made the world shift its focus towards herbal products that can address chronic health ailments. Built on the ancient science of Ayurveda, Green Cure aims to promote the concept of holistic living among Indians. Leveraging German Technology along with India, Ayurveda has created a strong differentiation in a sea of ayurvedic brands. The latest funding gives us more firepower to ramp up our operations and foray into new product categories."

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Green Cure Wellness - Startup Challenges

The biggest challenge for 'Green Cure Wellness' has been to make consumers believe their story of 3 years of research to combine German Engineering with Indian Ayurveda. Green Cure overcame this by asking people to try their products and let the product speak for itself. They invested a lot in free sampling to convince customers about it.

Green Cure Wellness - Competitors

Himalaya, Dabur, and Mamaearth are some of the prominent competitors of Green Cure Wellness.

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Green Cure Wellness - Awards & Acheivements

Green Cure Wellness' efforts towards bringing in quality healthcare products has been recognized by the Government of India, and also by different platforms. Some Awards and Recognition received by the company are:

Green Cure Wellness - Future Plans

Currently Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores including Guardian Pharmacy. In the online segment, it has served to more than 20,000 customers. Green Cure Wellness' revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019. Green Cure  Wellness is working towards a target of achieving 20 crore customers in next 2-3 years.

Green Cure Wellness - FAQs

Is Green Cure Product safe?

Green Cure is certified 'Made Safe' by Safe Cosmetics Australia. The products comply with the principles laid by USFDA. The products comply with the Good Manufacturing Practices (GMP) laid by WHO.

Who is the Founder of Green Cure Wellness?

Sanchit Garg is the Founder & MD of Green Cure Wellness.

How much funding is raised by Green Cure?

In July 2020, Green Cure raised an undisclosed amount of funding from Venture Catalysts. The round was led by Gunvanth Vaid, Founder of 4G Capital and ACG World, which are part of Venture Catalysts.

What is Green Cure Wellness?

GreenCure Wellness manufactures herbal personal care and health care products of international quality. Green Cure has a team of scientists in Germany who develop high quality formulations which are as per European norms.

Who are the Top competitors of Green Cure?

• Dabur
• Himalaya
• Mamaearth

How much is the revenue of Green Cure?

Green Cure Wellness has presence in 1400+ stores and 4 modern retail stores. Its revenue is growing 30% month on month, and the company was expecting to reach Rs 1 crore revenue by the end of 2019.