Oxfordcaps- Taking co-living spaces a level up

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Millennials are on the top of co-working and carpooling. With that, there’s also a huge rise in the demand for co-living areas in and around India. This trend is at the top of current housing trends in the country and youngsters are all over it. With the vision of providing co-living spaces, Annu Talreja and Priyanka Gera came together to launch Oxfordcaps residencies in 2017.

Startup Name Oxfordcaps
Headquarter Gurugaon
Sector Real Estate
Founders Annu Talreja (CEO) and Priyanka Gera (COO)
Founded 2017
Parent Organization Oxfordcaps Student Residences
Website oxfordcaps.com

About Oxfordcaps and How it Works
Oxfordcaps - Target Market Size
Founders of Oxfordcaps and team
How was Oxfordcaps Started
Oxfordcaps - Startup Launch
Oxfordcaps - Startup Challenges
Oxfordcaps - Competitors
Oxfordcaps - Funding and Investors
Oxfordcaps - Growth
Oxfordcaps - Awards
Oxfordcaps - Future Plans

About Oxfordcaps and How it Works

Oxfordcaps is Asia’s No. 1 branded and tech-enabled student housing company and provides a hassle-free and technology-driven living experience to Gen Z students in India and Singapore. This venture provides a custom-designed and standardized Student Housing product with a full-stack model of services and amenities including Wi-Fi, laundry, nutritious meals, professional housekeeping and an array of events and activities focused on career development and lifestyle for its students. The projects and services are standardized within the Oxfordcaps brand services guidelines, providing a transparent, hassle-free and safe alternative to a market dominated largely by the unorganized PG (Paying Guest) segment to date. They operate via three sub-brands and cater to students across price segments including Oxfordcaps Premium Residences, Oxfordcaps Student Residences and Oxfordcaps Dorms for the budget segment.

All the Oxfordcaps residences are equipped with top-notch security features like CCTV Camera, biometric access and 24x7 security guards. Also, they serve FSSAI quality food at all Oxfordcaps residences. Oxfordcaps focuses on hygiene, taste, and variety when it comes to food. And they have a strong operations team, including F&B experts. There is a quality check at every point. For menu planning, the team takes feedback not only from the students but from their parents as well. Oxfordcaps also provides wholesome delicious vegetarian, non-vegetarian and Jain meals along with late-night meals.

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Oxfordcaps - Target Market Size

The market size is estimated to be $15 billion with more than 10.4M students across India migrating to cities every year to pursue their academic dreams. However, student housing today suffers from a high level of fragmentation, lack of quality solutions, price transparency, reliability and complete lack of technology enablement of processes. Oxfordcaps is addressing this gap and aiming to meet the unmet demand. The market in Singapore is equally appealing to addressing student accommodation needs of international students from the Americas, Europe, and Asia.

Founders of Oxfordcaps and team

Annu Talreja and Priyanka Gera, Founders of Oxfordcaps
Priyanka Gera (COO) and Annu Talreja (CEO), Founders of Oxfordcaps
  • Annu Talreja, CEO & Founder- Annu is a student of Sushant School of Art and Architecture, Gold medalist at School of Planning and Architecture and has completed a Master’s Degree at INSEAD
  • Priyanka Gera, COO & Founder- Priyanka is an IIM-Calcutta and School of Planning and Architecture alumni. The idea of creating a branded chain of student accommodation germinated while she was an architecture student in Delhi.  

Oxfordcaps are hiring through LinkedIn, reputed colleges and industry references. Apart from basic CS qualifications like data structures, algorithms, and programming concepts, the team evaluates the candidates on their approach towards problem-solving. The final decision is based on the candidate’s overall performance and not just one skillset.

How was Oxfordcaps Started?

The idea of creating a branded chain of student accommodation germinated when the co-founders were students and finally after their experience in companies such as JLL and Marriott Group, they had a more definite and structured approach to solving this problem that plagues over 100 million students across Asia.

Oxfordcaps is Asia’s No. 1 branded and tech-enabled student housing company and provides a hassle-free and technology-driven living experience to Gen Z students in India and Singapore. This venture is looking to expand to 12+ cities and standardize our Student Housing product with design thinking and technology at the core of the experience. They provide a custom-designed and standardized Student Housing product with a full-stack model of services and amenities. The projects and services are standardized within the Oxfordcaps brand services guidelines, providing a transparent, hassle-free and safe alternative to a market dominated largely by the unorganized PG (Paying Guest) segment to date. They operate via three sub-brands and cater to students across price segments including Oxfordcaps Premium Residences, Oxfordcaps Student Residences and Oxfordcaps Dorms for the budget segment.

The Oxfordcaps founders come with international experience in managing student housing. The learnings from Singapore aside from their experience in managing 12+ Indian cities for the past year have made them more adaptive to the market needs. This international experience equipped them in designing spaces that meet international standards. Their focus on community building with regular events and engagements is highly appreciated and has a special affinity among students. The founder’s need for community building is deeply rooted and is also reflected in the way they include community spaces in their designs.

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Oxfordcaps - Startup Launch

In 2019, Oxfordcaps announced that it is starting its operations in Bengaluru by acquiring 5000 beds in the city. This marks the Singapore based company’s foray into the South Indian market. Oxfordcaps has also exclusively tied up with IFIM Business School which is an industry first and one of its kind associations. The company will provide the best in class on and off-campus international standard accommodation for students studying at the business school. Oxfordcaps will also provide the best technology-enabled living experience to the students from 5 other key universities in Bengaluru including Presidency University, Reva University, R.V. College of Engineering, M.S. Ramaiah Institute of Technology, Christ University and NMIMS, in addition to IFIM Business School.

Oxfordcaps had also associated with Dharma Productions’ movie - 'Student of the Year 2'. Student of the Year 2’ was one of the most awaited movies of the year amongst the Gen Z students. With Oxford’s expansion in cities such as Delhi, Mumbai, Dehradun, Pune, Indore, Bengaluru, Greater Noida, Ahmedabad, and Jaipur, this association helped the venture gain more affinity among the student community as well as position it as a preferred ally among our business partners.

Oxfordcaps - Startup Challenges

Student Housing product has never been looked at from the lens of design thinking and technology at the core of the experience. The market size is estimated to be $15 billion with more than 10.4M students across India migrating to cities every year to pursue their academic dreams. However, student housing today suffers from a high level of fragmentation, lack of quality solutions, price transparency, reliability and complete lack of technology enablement of processes. Oxfordcaps is addressing this gap and aiming to meet up to the unmet demand of 36 million students pursuing higher education in India.

Oxfordcaps - Competitors

This industry is not at all untapped. It has major players in the marker possessing cut-throat competition for Oxfordcaps. Starting from Nestaway, ZiffyHomes, StayAboard, SimplyGuest to Placio, YourOwnROOM, RenyMyRoom, Rentroomi and a lot more in the startup ecosystem.

Oxfordcaps - Funding and Investors

Oxfordcaps has raised US$10.4 million. The investors include 500 Startups, Times Internet and Kalaari Capital. Also, there is an ongoing discussion on Series B round of $50 million. The new capital will be used for fueling the company’s growth with expansion into 10+ cities and standardization of its Student Housing product with design thinking and technology at the core of the experience.

Oxfordcaps - Growth

Oxfordcaps has started tapping the opportunity and has clocked a 75X growth in less than 11 months since its launch in India and has expanded from 200 beds to over 15,000 beds to date.

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Oxfordcaps - Awards

  • Entrepreneur India – Real Estate Startup of the year
  • BW Businessworld – BW Disrupt 40Under40 “Prominent change-makers under 40”

Oxfordcaps - Future Plans

By 2021, the company aims to redesign the Student Living experience across Asia with over 2 lakh beds. The venture aims to grow its presence in India to over 1 lakh beds across 35 cities encompassing all major education hubs.


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About Vidhi Punamiya

  • Mumbai
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